IQM Corporation

Audience Targeting Behavior

What is NPI Matching?

How to do NPI Matching

What are the capabilities, limitations and best practices of NPI Matching?

Import an audience from the L2 DataMapping platform

Choose which campaigns will target or block an audience.

Assign an audience to a campaign

Team IQM

Bring your own first-party data and leverage IQM’s data-management platform (DMP) to build audiences that perform. 

Audience targeting and data management

Discover each of the resources that are available in this Help Center collection.

"Audience targeting and data management" collection overview

A guide to the content that you'll encounter in the "Audience targeting and data management" collection.

Audience targeting and data management - Start here

Dive into ABM audience concepts and requirements, and learn about targeting key healthcare stakeholders based on account-based attributes.

Account Based Marketing (ABM) audience overview

Create and customize ABM audiences; edit, duplicate, or delete existing ones; and assign them to new or existing campaigns.

Create or manage an Account Based Marketing (ABM) audience

Uncover solutions to issues related to creating a new ABM audience or managing an existing one.

Troubleshoot an Account Based Marketing (ABM) audience

Craft highly specific healthcare audiences using custom and pre-defined segments based on account-based attributes.

Account Based Marketing (ABM) audience

What is campaign audience?

How to add campaign audience?

Engage consumers who are already familiar with your brand, or offer new products and services to existing customers. 

Campaign audience

Contextual audience overview

Create or manage a contextual audience

Engage users based on their actual online browsing behaviors over a specific timeframe. 

Contextual audience

Dive into Geofarmed audience concepts and requirements, and learn about targeting users based on their proximity to points of interest.

Geofarmed audience overview

Create and customize Geofarmed audiences; edit, duplicate, or delete existing ones; and assign them to new or existing campaigns.

Create or manage a Geofarmed audience

Uncover solutions to issues related to creating a new Geofarmed audience or managing an existing one.

Troubleshoot a Geofarmed audience

Reach users who’ve visited a specific geographic location that you define, whether on-premises or in proximity of the point of interest. 

Geofarmed audience

Dive into Lookalike audience concepts and requirements, and learn about reaching users with similar qualities to your existing audiences.

Lookalike audience overview

Create and customize Lookalike audiences; edit, duplicate, or delete existing ones; and assign them to new or existing campaigns.

Create or manage a Lookalike audience

Uncover solutions to issues related to creating a new Lookalike audience or managing an existing one.

Troubleshoot a Lookalike audience

Identify and reach new, qualified prospects based on shared traits with your existing audiences. 

Lookalike audience

Dive into Matched audience concepts and requirements, and learn about reaching users from your first-party data lists across their devices.

Matched audience overview

Create and customize Matched audiences; edit, duplicate, or delete existing ones; and assign them to new or existing campaigns.

Create or manage a Matched audience

Uncover solutions to issues related to creating a new Matched audience or managing an existing one.

Troubleshoot a Matched audience

Leverage your first-party data to reach or exclude users. 

Matched audience

Dive into pre-bid targeting concepts and learn which solutions may be right for your campaign

Fraud, brand safety, and viewability pre-bid targeting overview

Add fraud, IVT, brand safety, or viewability segments to a new pre-bid audience; or edit, duplicate, or delete one you've already created

Create or manage a pre-bid audience

Add a pre-bid audience or individual pre-bid segments to a new campaign or an existing one.

Target pre-bid audiences or pre-bid segments

Uncover answers to pre-bid segment and pre-bid audience targeting FAQ including tutorial content, pricing details, and measurement solutions

Pre-bid targeting frequently asked questions (FAQ)

Post-bid measurement overview

Review the pre-bid inventory segments that your campaigns can target; and learn the differences between avoidance and inclusion targeting.

DoubleVerify (DV) pre-bid segments

Ensure higher media quality and ad targeting that aligns with your brand’s standards. 

Pre-bid audience

Dive into ABM audience concepts and requirements, and learn about bringing past visitors back to your brand's website.

Retargeted audience overview

Create and customize Retargeted audiences; edit, duplicate, or delete existing ones; and assign them to new or existing campaigns.

Create or manage a Retargeted audience

Uncover solutions to issues related to creating a new Retargeted audience or managing an existing one.

Troubleshoot a Retargeted audience

Increase engagement by bringing past visitors back to your website. 

Retargeted audience

Dive into Segmented audience concepts and requirements, and learn about reaching users who share similar traits.

Segmented audience overview

Create and customize Segmented audiences; edit, duplicate, or delete existing ones; and assign them to new or existing campaigns.

Create or manage a Segmented audience

Uncover solutions to issues related to creating a new Segmented audience or managing an existing one.

Troubleshoot a Segmented audience

Onboard and apply your own custom data segments.

Custom advertiser segments overview

Reach users based on their shared characteristics. 

Segmented audience

IQM Identity Graph

Learn more about the IQM Identity Graph, including how it works and which campaign elements it powers. 

Identity

Find answers and get help from Intercom Support and Community Experts

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