All advertisers can create and target Retargeted audience segments if their account and campaign meet certain eligibility criteria. If you encounter an error or are blocked from creating, managing, or targeting a Retargeted audience, refer to these resources first:

Return to this article to address and resolve other issues that you may encounter related to Retargeted audiences.

While you can edit or delete existing Retargeted audiences, duplication isn’t supported because each Retargeted audience includes a unique Pixel Script Code.

Follow the steps outlined in Create a Retargeted audience to generate a new Pixel Script Code that you can install to begin capturing users in your new Retargeted audience.

You can edit Ready, Processing, or Failed Retargeted audiences; however, bulk edits aren’t currently supported. Ensure that you select only one Retargeted audience at a time before attempting to edit those audiences.

Note that selecting an audience will open its details, but won’t enable any fields for editing. Instead, follow the steps outlined in Edit a Retargeted audience to apply and save changes to an audience element.

You can delete an audience when the audience isn’t assigned to any campaigns. The audience must be unassigned from all campaigns before you can delete it–and regardless of whether those campaigns are running.

Note that bulk deletion is supported for Retargeted audiences, but each selected audience must also be unassigned from all campaigns to enable the Delete button.

Deleted audiences are automatically removed from the Audiences app as soon as you complete this action. For this reason, none of the Retargeted audiences listed in the Audiences app will feature a Deleted status.

Audience reach details will generate automatically once the Pixel Script Code was successfully installed and begins firing. Note that the activity may take a few hours to reflect in the IQM platform.

Audience reach details will generate automatically once the Pixel Script Code was successfully installed and begins firing. Refer to Integrate the Pixel Script Code to confirm that you’ve successfully installed the code, and check Review a Retargeted audience to confirm whether the data collection period for this audience has begun.

If you’ve confirmed that you successfully installed the Pixel Script Code, note that the activity may take a few hours to reflect in the IQM platform.

PG campaigns aren’t eligible for Retargeted audience targeting. When you create a new campaign that will target the Retargeted audience, the Advanced option is selected by default, and the PG option is disabled.

Only Advanced campaigns are eligible for targeting Retargeted audiences. For this reason, the Audiences section is intentionally excluded from PG campaigns.

Campaigns typically support targeting multiple audience types. Healthcare advertisers should note, however, that a single campaign can never target both NPI-based and non-NPI-based audiences. For example, a campaign can’t target a Retargeted audience consisting of your website’s past visitors if it’s already targeting an HCP Geofarmed audience.

If the campaign isn’t targeting conflicting audience types, confirm how many audiences it’s targeting instead. One campaign can target up to 20 audiences.

If you’re attempting to add the Retargeted audience to an existing campaign, and that campaign isn’t available in the Campaigns list, the campaign isn’t eligible for Retargeted audience targeting. Refer to Retargeted audience eligibility requirements for more details.

The Add To Campaign button becomes disabled when the audience(s) you selected aren’t currently eligible for targeting and/or none of your campaigns are currently eligible.

Confirm that each audience you selected features a Ready or Processing status, and refer to Retargeted audience eligibility requirements for more details.

The Create Campaign button becomes disabled when the audience(s) you selected aren’t currently eligible for targeting.

Confirm that each audience you selected features a Ready or Processing status, and refer to Retargeted audience eligibility requirements for more details.

Depending on a Retargeted audience’s Reach, you may need to target additional audiences to a campaign to help ensure that it has enough data to pace appropriately. Note that the actual addressable audience will also become smaller as you apply additional targeting rules and other settings to your campaign.

We recommend applying forecasting and reporting methods to determine whether a Retargeted campaign is expected to spend its budget in full. Refer to Other campaign targeting considerations to leverage your preferred tools in the Campaigns, Planner, Reports, and Insights app and right-size your Retargeted campaign strategy. You can also review Troubleshoot a campaign that’s pacing behind to rule out other facts that may impact the campaign’s pacing performance.