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Retargeted audience overview
Retargeted audiences consist of individuals who have visited your website where a Pixel Script Code was installed, and during the data collection period you defined. Depending on your campaign objectives, you can target or block the Retargeted audience based on their previous engagement with your brand.
Refer to Retargeted audience overview for more information and eligibility requirements, or continue reading to create and manage a Retargeted audience in the IQM platform.
Create a Retargeted audience
You can use the Audiences app to create one Retargeted audience at a time. Follow these steps to create a new Retargeted audience:
Open the Audiences app.
Select Retargeted Audience.
Click + Create New. This will open the Retargeted Audience pop-up window.
Enter a name for the audience.
Choose a unique one to differentiate this Retargeted audience from others that you may create.
Select whether you’d like to define a data collection period based on a number of months or a specific date range.
Depending on the data collection period method you chose in step 5, select a number of months or a date range from the available field.
Click Create to create the audience.
Creating the audience will automatically redirect you to the Integrate Tag screen, which includes a Pixel Script Code and step-by-step instructions to Integrate the Pixel Script Code.
Manage a Retargeted audience
Use the Retargeted Audience page of the Audiences app to review, search, sort, or filter your existing Retargeted audiences. You can also use this page to obtain or send the Pixel Script Code, or edit or delete a Retargeted audience.
Review a Retargeted audience
Follow these steps to access the Retargeted Audience page and locate an existing Retargeted audience:
Select Retargeted Audience.
Search or filter the table to locate the audience you’d like to review.
Open the column selector, if desired, to add or remove a table column.
Select the audience’s name in the Audience Name column. This will open the Audience Details pop-up window, which includes that audience’s details such as its creation data, data collection period, and Pixel Script Code.
Click Done to close the Audience Details pop-up window and return to the Retargeted Audience page.
Obtain a Pixel Script Code
When you create a new Retargeted audience, we’ll automatically redirect you to the Integrate Tag screen, which includes a Pixel Script Code and step-by-step instructions to Integrate the Pixel Script Code.
Follow these steps to obtain a Pixel Script Code for a Retargeted audience that you previously created:
Follow steps 1 through 3 of the Review a Retargeted audience workflow.
Select Copy To Clipboard in the Pixel Code Preview section to copy the code to your clipboard.
Refer to Send the Pixel Script Code if you’d prefer to email the code and integration instructions to yourself or others.
Integrate the Pixel Script Code
More on a website’s header section: The header section immediately follows “<head>” in a website’s code. The “<head>” element is a container that stores information that isn’t directly displayed to the end user. For example, it can include a tracking pixel, define webpage styles and scripts, and determine other metadata. You can locate the “<head>” element by reviewing the code placed between the “<html>” tag and the “<body>” tag. |
Follow these steps to integrate the Pixel Script Code, and refer to the simplified representation of what your header might look like in the code snippet shown above.
Obtain the Pixel Script Code and copy it to your clipboard.
Locate the header section of the website’s code. If you’re using a CMS or web platform to manage the site, locate the header template instead.
Locate the section’s closing tag, “</head>”.
Paste the code directly above “</head>”.
By placing the code here, you’ll ensure that the script loads early in the page’s overall rendering process. This allows the pixel to collect data efficiently.
If installed correctly, the pixel will immediately begin firing and collecting user-visit data. However, note that it may take up to two hours for pixel fires to reflect in the IQM platform.
Send the Pixel Script Code
Follow these steps to send a Pixel Script Code and integration instructions to yourself or others:
Select Retargeted Audience.
Search or filter the table to locate a particular audience.
Select the checkbox next to the desired audience.
You can review the Pixel Script Code of one Retargeted audience at a time. Selecting multiple audiences will disable the Integrate tag feature.
Click Integrate tag. This will open the Integrate Tag pop-up window.
Enter each recipient’s email address into the Email field, separated by commas.
Select Send to share the Pixel Script Code and installation instructions.
Edit a Retargeted audience
Follow these steps to edit an existing Retargeted audience:
Use the audience-type panel to either select All or Retargeted Audience.
Search or filter the table to locate the audience you’d like to edit.
Select the checkbox next to the desired audience.
You can edit one Retargeted audience at a time. Selecting multiple audiences will disable the Edit Audience feature.
Open the Actions menu and click Edit. This will open the Edit Retargeted Audience pop-up window.
Make your desired edits.
Select Save to apply the changes to the existing Retargeted audience.
Duplicate a Retargeted audience
While you can edit or delete existing Retargeted audiences, duplication isn’t supported because each Retargeted audience includes a unique Pixel Script Code.
Follow the steps outlined in Create a Retargeted audience to generate a new Pixel Script Code that you can install to begin capturing users in your new Retargeted audience.
Delete a Retargeted audience
Audience deletion notice: Note that deleted audiences are unrecoverable, and this action is permanent. |
You can delete certain Retargeted audiences individually or in bulk. Each audience must feature a Ready, Processing, or Failed status—and must not be assigned to a campaign—to be eligible for deletion.
Follow these steps to delete a Retargeted audience:
Use the audience-type panel to either select All or Retargeted Audience.
Search or filter the table to locate the audience(s) you’d like to delete.
Select the checkbox(es) next to the desired audience(s).
Open the Actions menu and click Delete. This will open the Delete Audience? Pop-up window, where you can review any warnings and confirm your selection.
Any deleted audiences will no longer appear on the Retargeted Audience or All pages of the Audiences app.
Assign a Retargeted audience to a campaign
Assign Retargeted audiences to new or existing campaigns in the Audiences app or Campaigns app. A single campaign can target up to 20 audiences.
Add a Retargeted audience to a new campaign - Audiences app
Follow these steps to assign Ready Retargeted audiences to a new campaign in the Audiences app:
Use the audience-type panel to either select All or Retargeted Audience.
Search or filter the table to locate the Retargeted audience(s) you’d like to add to a new campaign.
Select the checkbox(es) next to the desired audience(s).
Open the Campaign Actions menu and click Create Campaign. This will open the Create Campaign pop-up window.
Search or browse and select an insertion order from the Insertion Order menu.
Enter the new campaign’s name into the Campaign Name field.
Choose a unique one to differentiate this campaign from others that you may create.
Select Create. This will redirect you to the campaign creation page of the Campaigns app.
Locate and expand the Audience section, where Retargeted is pre-selected and the Segmented audience(s) that you added are listed in a table.
If desired, open the Select Audiences menu to search and select additional Retargeted audiences to the campaign.
Complete the campaign’s other required and applicable fields, as needed.
Save your changes.
Select Save as Draft to apply your selections in a draft format.
Select Run to apply your selections and create the campaign.
Add a Retargeted audience to a new campaign - Campaigns app
Follow these steps to assign Ready Retargeted audiences to a new campaign in the Campaigns app:
Open the Campaigns app.
Choose an insertion order (IO). This will direct you to the Insertion Order Info page.
Select + Create Campaign. We’ll redirect you to a landing page for the new campaign, where you can add or update its details and targeting parameters.
Locate and expand the Audience section.
Select the Retargeted audience type.
Open the Select Audiences menu to search and select the Retargeted audiences that this campaign will target or block.
The audiences you select will appear in a table in the Audience section.
Complete the campaign’s other required and applicable fields, as needed.
Save your changes.
Click Save as Draft to apply your selections in draft format.
Click Run to apply your selections and create the campaign.
Add a Retargeted audience to an existing campaign - Audiences app
Follow these steps to assign Ready Retargeted audiences to an existing campaign in the Audiences app:
Use the audience-type panel to either select All or Retargeted Audience.
Search or filter the table to locate the Retargeted audience(s) you’d like to add to an existing campaign.
Select the checkbox(es) next to the desired audience(s).
Open the Campaign Actions menu and click Add To Campaign. This will open the Add To Campaign pop-up window.
Use the Campaigns field to search or browse and select the existing campaign(s).
Click Update to add the audience(s) to the campaign(s) you selected.
Add a Retargeted audience to an existing campaign - Campaigns app
Follow these steps to assign Ready Retargeted audiences to an existing campaign in the Campaigns app:
Open the Campaigns app.
Choose an insertion order (IO), then filter or search your campaigns to locate the one for which you’d like to add the Retargeted audience(s).
Locate the Campaign Name column and click the campaign’s name. This will redirect you to a landing page for the campaign, where you can add or update its details and targeting parameters.
Locate and expand the Audiences section.
Select the Retargeted audience type.
Open the Select Audiences menu to search and select the Segmented audiences that you’d like to add to this campaign.
Select Save to apply your changes to the existing campaign.
Remove a Retargeted audience from a campaign
Follow these steps to remove a Retargeted audience from an existing campaign:
Open the Campaigns app.
Choose an insertion order (IO), then filter or search your campaigns to locate the one for which you’d like to remove the Retargeted audience(s).
Locate the Campaign Name column and click the campaign’s name. This will redirect you to a landing page for the campaign, where you can add or update its details and targeting parameters.
Locate and expand the Audiences section.
Select the Retargeted audience type.
Select the trashcan icon next to each Retargeted audience that you’d like to remove from the campaign.
Save your changes.
Select Save as Draft to apply the changes in a draft format.
Select Run to apply the changes and create the campaign.
Select Save if the campaign is already running and you’d like to apply the changes to the active campaign.
The campaign will no longer target the Retargeted audience(s) that you removed; however, the audience(s) will remain available in the Audiences app, and other campaigns that are targeting the audience(s) will not be impacted.
Locate additional Retargeted audience resources