All advertisers can create and target Campaign audiences if their account and source campaigns meet certain eligibility criteria. If you encounter an error or are blocked from creating, managing, or targeting a Campaign audience, refer to these resources first:

Return to this article to address and resolve other issues that you may encounter related to Campaign audiences.

You can duplicate Ready, Processing, or Failed Campaign audiences; however, bulk duplicate isn’t supported. Ensure that you select only one Campaign audience at a time before attempting to duplicate those audiences.

You can edit Ready, Processing, or Failed Campaign audiences; however, bulk edits aren’t currently supported. Ensure that you select only one Campaign audience at a time before attempting to edit those audiences.

Note that selecting an audience will open its details, but will only enable the Audience Name field for editing. Follow the steps outlined in Edit a Campaign audience to apply and save changes to the audience’s name, or refer to Duplicate a Campaign audience instead to create a new audience based on an existing one.

You can delete an audience when the audience isn’t assigned to any campaigns. The audience must be unassigned from all campaigns before you can delete it–and regardless of whether those campaigns are running.

Note that bulk deletion is supported for Campaign audiences, but each selected audience must also be unassigned from all campaigns to enable the Delete button.

Deleted audiences are automatically removed from the Audiences app as soon as you complete this action. For this reason, none of the Campaign audiences listed in the Audiences app will feature a Deleted status.

If you’re attempting to add a source campaign to the Campaign audience, and that campaign isn’t available in the Campaigns list, the campaign isn’t eligible for Campaign audience targeting. Refer to Campaign audience eligibility requirements for more details.

If you’ve confirmed that your account and the desired source campaigns are eligible, review the Start Date and End Date that you chose for the Campaign audience. The campaign must have served impressions during those dates to populate in the Campaigns menu during audience setup.

Audience reach details generate automatically once the audience progresses from a Processing status to a Ready status.

Audience reach details generate automatically once the audience progresses from a Processing status to a Ready status. In the meantime, the Reach metric will display “0.”

If an audience’s reach remains zero after it features a Ready status, then none of the conversion events you selected for the campaign (Impressions, Clicks, or Conversions) took place in the selected source campaign(s) during the date range that you chose for the audience.

PG campaigns aren’t eligible for Campaign audience targeting. When you create a new campaign that will target the Campaign audience, the Advanced option is selected by default, and the PG option is disabled.

Only Advanced campaigns are eligible for targeting Campaign audiences. For this reason, the Audiences section is intentionally excluded from PG campaigns.

Campaigns typically support targeting multiple audience types. Healthcare advertisers should note, however, that a single campaign can never target both NPI-based and non-NPI-based audiences. For example, a campaign can’t target a Campaign audience consisting of users you reached in prior campaigns if it’s already targeting an HCP Geofarmed audience.

If the campaign isn’t targeting conflicting audience types, confirm how many audiences it’s targeting instead. One campaign can target up to 20 audiences.

If you’re attempting to add the Campaign audience to an existing campaign, and that campaign isn’t available in the Campaigns list, the campaign isn’t eligible for Campaign audience targeting. Refer to Campaign audience eligibility requirements for more details.

The Add To Campaign button becomes disabled when the audience(s) you selected aren’t currently eligible for targeting and/or none of your campaigns are currently eligible.

Confirm that each audience you selected features a Ready or Processing status, and refer to Campaign audience eligibility requirements for more details.

The Create Campaign button becomes disabled when the audience(s) you selected aren’t currently eligible for targeting.

Confirm that each audience you selected features a Ready or Processing status, and refer to Campaign audience eligibility requirements for more details.

Depending on a Campaign audience’s Reach, you may need to target additional audiences to help ensure that it has enough data to pace appropriately. Note that the actual addressable audience will also become smaller as you apply additional targeting rules and other settings to your campaign.

We recommend applying forecasting and reporting methods to determine whether a campaign targeting a Campaign audience is expected to spend its budget in full. Refer to Other campaign targeting considerations to leverage your preferred tools in the Campaigns, Planner, Reports, and Insights app and right-size your campaign strategy. You can also review Troubleshoot a campaign that’s pacing behind to rule out other facts that may impact the campaign’s pacing performance.