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Campaign audience overview
Campaign audiences are made up of users that you’ve reached in past or current campaigns. Campaigns targeting a Campaign audience may lead to higher conversion rates and better ROI since its users are already familiar with the brand and may be more likely to take action.
Refer to Campaign audience overview for more information and eligibility requirements, or continue reading to create and manage a Campaign audience in the IQM platform.
Create a Campaign audience
You can use the Audiences app to create one Campaign audience at a time. Follow these steps to create a new Campaign audience:
Open the Audiences app.
Select Campaign Audience.
Click + Create New. This will open the Create Campaign Audience pop-up window.
Enter a name for the audience.
Choose a unique one to differentiate this audience from others that you may create.
Choose a Start Date and End Date .
Your selection will limit which audiences are available in the Campaigns menu.
Open the Campaigns menu and select the existing campaign(s) from which the Campaign audience will source its users.
For each selected campaign, choose one criteria that the new Campaign audience will consider: Impressions, Clicks, or Conversions.
Click Create.
Your Campaign audience will immediately begin processing. You can monitor its current status by following the steps outlined in Review a Campaign audience.
Manage a Campaign audience
Use the Campaign Audience page of the Audiences app to review, search, sort, or filter your existing Campaign audiences. You can also use this page to edit, duplicate, or delete them; and to assign them to campaigns.
Review a Campaign audience
Follow these steps to access the Campaign Audience page and locate an existing Campaign audience:
Use the audience-type panel to either select All or Campaign Audience.
Search or filter the table to locate the audience you’d like to review.
Open the column selector, if desired, to add or remove a table column.
Select the audience’s name in the Audience Name column. This will open the Audience Details pop-up window, which includes that audience’s details such as its source campaign(s), Data Collection Period, and Reach.
Click Done to close the pop-up window and return to the Campaign Audience page.
Edit a Campaign audience
Follow these steps to edit an existing Campaign audience’s name:
Use the audience-type panel to either select All or Campaign Audience.
Search or filter the table to locate the audience you’d like to edit.
Select the checkbox next to the desired audience.
You can edit one Campaign audience at a time. Selecting multiple audiences will disable the Edit Audience feature.
Open the Actions menu and click Edit. This will open the Edit Campaign Audience pop-up window.
Make your desired edits and select Save to apply the changes to the existing Campaign audience.
If you’d like to apply changes to the audience’s other settings—such as its source campaigns and data collection period—we recommend duplicating the audience or creating a new one instead.
Duplicate a Campaign audience
Follow these steps to duplicate an existing Campaign audience:
Use the audience-type panel to either select All or Campaign Audience.
Search or filter the table to locate the audience you’d like to duplicate.
Select the checkbox next to the desired audience.
You can duplicate one Campaign audience at a time. Selecting multiple audiences will disable the Duplicate Audience feature.
Open the Actions menu and click Duplicate. This will open the Duplicate Campaign Audience pop-up window.
Follow steps 4 through 8 of the Create a Campaign audience workflow to name the audience and apply your preferred settings.
If no changes are applied, the duplicated audience will include the same source campaigns and settings as the existing audience, and its Audience Name will show “Copy of” followed by the existing audience’s name.
Select Duplicate to create the duplicated audience.
The duplicated audience will appear in the Campaign Audience table of the Audiences app and feature a Processing status. The original audience will remain unchanged.
Delete a Campaign audience
Audience deletion notice: Note that deleted audiences are unrecoverable, and this action is permanent. As a safeguard, consider duplicating and updating the existing audience to reflect any desired changes. |
You can delete certain Campaign audiences individually or in bulk. Each audience must feature a Ready, Processing, or Failed status—and must not be assigned to a campaign—to be eligible for deletion.
Follow these steps to delete a Campaign audience:
Use the audience-type panel to either select All or Campaign Audience.
Search or filter the table to locate the audience(s) you’d like to delete.
Select the checkbox(es) next to the desired audience(s).
Click Delete. This will open the Delete Audience? pop-up window, where you can review any warnings and confirm your selection.
Any deleted audiences will no longer appear on the Campaign Audience or All pages of the Audiences app.
Assign a Campaign audience to a campaign
Assign Campaign audiences to new or existing campaigns in the Audiences app or Campaigns app. A single campaign can target up to 20 audiences.
Add a Campaign audience to a new campaign - Audiences app
Follow these steps to assign Ready or Processing Campaign audiences to a new campaign in the Audiences app:
Use the audience-type panel to either select All or Campaign Audience.
Search or filter the table to locate the Campaign audience(s) you’d like to add to a new campaign.
Select the checkbox(es) next to the desired audience(s).
Open the Campaign Actions menu and click Create Campaign. This will open the Create Campaign pop-up window.
Search or browse and select an insertion order from the Insertion Order menu.
Enter the new campaign’s name into the Campaign Name field.
Choose a unique one to differentiate this campaign from others that you may create.
Select Create. This will redirect you to the campaign creation page of the Campaigns app.
Locate and expand the Audience section, where Campaign is pre-selected and the Campaign audience(s) that you added are listed in a table.
If desired, open the Select Audiences menu to search and select additional Campaign audiences to the campaign.
Complete the campaign’s other required and applicable fields, as needed.
Save your changes.
Select Save as Draft to apply your selections in a draft format.
Select Run to apply your selections and create the campaign.
Add a Campaign audience to a new campaign - Campaigns app
Follow these steps to assign Ready or Processing Campaign audiences to a new campaign in the Campaigns app:
Open the Campaigns app.
Choose an insertion order (IO). This will direct you to the Insertion Order Info page.
Select + Create Campaign. We’ll redirect you to a landing page for the new campaign, where you can add or update its details and targeting parameters.
Locate and expand the Audience section.
Select the Campaign audience type.
Open the Select Audiences menu to search and select the Campaign audiences that this campaign will target or block.
Complete the campaign’s other required and applicable fields, as needed.
Save your changes.
Select Save as Draft to apply your selections in a draft format.
Select Run to apply your selections and create the campaign.
Add a Campaign audience to an existing campaign - Audiences app
Follow these steps to assign Ready or Processing Campaign audiences to an existing campaign in the Audiences app:
Use the audience-type panel to either select All or Campaign Audience.
Search or filter the table to locate the Campaign audience(s) you’d like to add to an existing campaign.
Select the checkbox(es) next to the desired audience(s).
Open the Campaign Actions menu and click Assign To Campaign. This will open the Assign To Campaign pop-up window.
Use the Campaigns field to search or browse and select the existing campaign(s).
Click Update to add the audience(s) to the campaign(s) you selected.
Add a Campaign audience to an existing campaign - Campaigns app
Follow these steps to assign Ready or Processing Campaign audiences to an existing campaign in the Campaigns app:
Open the Campaigns app.
Choose an insertion order (IO), then filter or search your campaigns to locate the one for which you’d like to add the Campaign audience(s).
Locate the Campaign Name column and click the campaign’s name. This will redirect you to a landing page for the campaign, where you can add or update its details and targeting parameters.
Locate and expand the Audiences section.
Select the Campaign audience type.
Open the Select Audiences menu to search and select the Campaign audiences that you’d like to add to this campaign.
Select Save to apply your changes to the existing campaign.
Remove a Campaign audience from a campaign
Follow these steps to remove a Campaign audience from an existing campaign:
Open the Campaigns app.
Choose an insertion order (IO), then filter or search your campaigns to locate the one for which you’d like to remove the Campaign audience(s).
Locate the Campaign Name column and click the campaign’s name. This will redirect you to a landing page for the campaign, where you can add or update its details and targeting parameters.
Locate and expand the Audiences section.
Select the Campaign audience type.
Select the trashcan icon next to each Campaign audience that you’d like to remove from the campaign.
Save your changes.
Select Save as Draft to apply the changes in a draft format.
Select Run to apply the changes and create the campaign.
Select Save if the campaign is already running and you’d like to apply the changes to the active campaign.
The campaign will no longer target the Campaign audience(s) that you removed; however, the audience(s) will remain available in the Audiences app, and other campaigns that are targeting the audience(s) will not be impacted.
Locate additional Campaign audience resources