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Audiences overview
More on pre-bid audiences: Pre-bid audiences are included in a separate Pre-bid Audiences section of each campaign instead of in the Audiences section. Refer to Create or manage a pre-bid audience and Target pre-bid audiences or pre-bid segments for more information on adding a new pre-bid audience and assigning it to a campaign. |
After you create an audience on the IQM platform, you’ll choose which campaigns will target or exclude it. This article outlines how to assign an existing audience to a campaign or remove it from one. Review these resources first if you’d like to add a new audience:
Note that you can choose multiple audience types per campaign. The exception to this rule is Account Based Marketing (ABM) audiences: target only one ABM audience or multiple ABM audiences per campaign, if desired.
Assign an audience to a campaign
You can assign up to 20 audiences to a new or existing campaign from the Audiences or Campaigns apps.
Audiences app - Existing campaign
Follow these steps to assign audiences to campaigns that you’ve already created:
Use the audience type panel of the Audiences app to either select All or an individual audience type.
Select the checkbox(es) next to the audience(s) you’d like to assign to an existing campaign.
Click Add To Campaign. This will open the Add To Campaign pop-up window.
Open the Campaigns menu to search and select the desired campaign(s).
Campaigns featuring a Draft, Pending, Running, or Paused status are eligible.
In the Allowlist/Blocklist column, choose whether each audience you selected should be targeted (Allowlist) or excluded (Blocklist) by the campaign.
You’ll know that the audience is added to the Allowlist when the toggle is switched to the right and shown in green.
Select the toggle to switch it to the left and change its color to red, which indicates that it’s included in the campaign’s audience Blocklist.
Select Update to apply your changes.
You can also use the audiences table in the Audiences app to assign a single audience at a time to campaign(s) that you’ve already created:
Use the audience type panel of the Audiences app to either select All or an individual audience type.
Locate the desired audience, and select the cell shown in the Allowlist/Blocklist column. This will open the Add To Campaign pop-up window.
Open the Campaigns menu to search and select the desired campaign(s).
Campaigns featuring a Draft, Pending, Running, or Paused status are eligible.
In the Allowlist/Blocklist column, choose whether each audience you selected should be targeted (Allowlist) or excluded (Blocklist) by the campaign.
You’ll know that the audience is added to the Allowlist when the toggle is switched to the right and shown in green.
Select the toggle to switch it to the left and change its color to red, which indicates that it’s included in the campaign’s audience Blocklist.
Select Update to apply your changes.
Audiences app - New campaign
Follow these steps to assign audiences to a new campaign:
Use the audience type panel of the Audiences app to either select All or an individual audience type.
Select the checkbox(es) next to the audience(s) you’d like to assign to an existing campaign. These audiences must feature the same audience format only when ABM is selected.
Click Create Campaign. This will open the Create Campaign pop-up window, where you’ll enter the new campaign’s details.
Open the Insertion Order menu to search and select the desired IO.
Enter a name for the campaign into the Campaign Name field.
Choose whether the campaign is Advanced or Programmatic Guaranteed (PG).
Select Create. This will automatically redirect you to the campaign creation workflow in the Campaigns app.
Click Save as Draft to apply your changes to the campaign in a draft format, or click Run to create the campaign if you’ve completed all other required and applicable sections.
Campaigns app - Existing campaign
Follow these steps to assign audiences to campaigns that you’ve already created:
Open the Campaigns app.
Choose an insertion order (IO), then filter or search your campaigns to locate the one for which you want to add audiences.
Locate the Campaign Name column and click the campaign’s name. We’ll redirect you to a landing page for the campaign, where you can add or update its details and targeting parameters.
Expand the Audiences section.
Select the audience type and open the Select Audiences audiences menu.
Choose the Allowlist or Blocklist tab depending on whether you’d like to target (Allowlist) or exclude (Blocklist) the audience(s).
Search or browse and select the desired audience(s).
In the Allowlist/Blocklist column, move an audience from an Allowlist to a Blocklist, or from a Blocklist to an Allowlist, if desired.
You’ll know that the audience is added to the Allowlist when the toggle is switched to the right and shown in green.
Select the toggle to switch it to the left and change its color to red, which indicates that it’s included in the campaign’s audience Blocklist.
Click Save to apply your changes to the existing campaign.
Campaigns app - New campaign
Follow these steps to assign audiences to a new campaign:
Open the Campaigns app.
Click on the name of the desired insertion order (IO).
Select + Create Campaign. We’ll redirect you to a landing page for the new campaign, where you can add its details and targeting parameters.
Expand the Audiences section.
Select the audience type and open the Select Audiences audiences menu.
Choose the Allowlist or Blocklist tab depending on whether you’d like to target (Allowlist) or exclude (Blocklist) the audience(s).
Search or browse and select the desired audience(s).
In the Allowlist/Blocklist column, move an audience from an Allowlist to a Blocklist, or from a Blocklist to an Allowlist, if desired.
You’ll know that the audience is added to the Allowlist when the toggle is switched to the right and shown in green.
Select the toggle to switch it to the left and change its color to red, which indicates that it’s included in the campaign’s audience Blocklist.
Click Save as Draft to apply your changes to the campaign in a draft format, or click Run to create the campaign if you’ve completed all other required and applicable sections.
Remove an audience from a campaign
Follow these steps to remove audience targeting rules that you’ve already applied to a campaign:
Open the Campaigns app.
Choose an insertion order (IO), then filter or search your campaigns to locate the one for which you want to remove audiences.
Locate the Campaign Name column and click the campaign’s name. We’ll redirect you to a landing page for the campaign, where you can add or update its details and targeting parameters.
Expand the Audiences section.
Select the trashcan icon next to any audiences that you’d like to remove.
Click Save to apply your changes to the campaign.
Locate additional audiences resources