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Create or manage a Pre-bid audience

Add fraud, IVT, brand safety, or viewability segments to a new Pre-bid audience; or edit, duplicate, or delete one you've already created

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Written by Team IQM
Updated this week

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Pre-bid audience overview

Pre-bid audiences are groups of fraud and invalid traffic (IVT), brand safety, and viewability pre-bid segments that you select. You can create these audiences and seamlessly integrate them into new or existing campaigns.

We recommend creating a pre-bid audience when you plan to target the same set of pre-bid segments across multiple campaigns. You can add the audience to a campaign instead of manually selecting the individual segments each time. We currently support creating pre-bid audiences with DoubleVerify (DV) pre-bid segments.

Refer to Fraud, brand safety, and viewability pre-bid targeting overview for more information on fraud and IVT, brand safety, and viewability pre-bid targeting.

Create a Pre-bid audience

Pre-bid segment format notice: Each pre-bid segment category (Brand Safety, Fraud & IVT, Viewability) includes both Display and Video segments that you can select based on your campaign criteria. Note that the IQM platform supports one creative type for non-Native campaigns.

Refer to Creative format compatibility to learn more about how pre-bid audience targeting rules are executed and charged for Native and non-Native campaigns.

You can create one Pre-bid audience at a time in the Audiences app. Follow these steps to create a new Pre-bid audience:

  1. Open the Audiences app.

  2. Select Pre-bid Audience.

  3. Click + Create New. This will open the Create Pre-bid Audience pop-up window.

  4. Enter a name for the audience.

  5. Select + Add Segment.

  6. If desired, search for specific criteria.

  7. Expand the Brand Safety, Fraud & IVT, and/or Viewability sections to browse the available segments.

  8. Select one or more segments.

  9. Review the total CPM cost associated with your selections.

    1. Review Pre-bid audience pricing for more information on how the total cost for each Pre-bid audience is calculated.

  10. Review your segment selections.

    1. If the campaigns that will target this audience are not Native campaigns, verify that each segment is in the same creative format.

  11. If desired, click the trashcan icon next to a segment to remove it from the audience.

  12. Select Create.

You won't incur any costs until you add this Pre-bid audience to a campaign and that campaign begins serving.

Manage an existing pre-bid audience

Use the Pre-bid Audience page of the Audiences app to review your existing Pre-bid audiences. You can also use this page to edit, duplicate, or delete them; and assign them to campaigns.

Review a Pre-bid audience

Follow these steps to review an existing Pre-bid audience:

  1. Locate the audience you’d like to review.

    1. Search by ID or Audience Name.

    2. Open the column selector to add or remove a table column.

  2. Select the desired audience’s ID in the ID column. This will open the audience in a pop-up window, where you can review its details.

  3. Review the Pre-bid audience’s total Cost (CPM) in the summary panel.

  4. Review the details of the segments you added to the audience in the table:

    1. Provider

    2. Segment category

    3. Segment category cost

    4. Segment

  5. Select Done to close the pop-up window and return to the Pre-bid Audience page.
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Edit a Pre-bid audience

Follow these steps to edit an existing Pre-bid audience:

  1. Select the pencil icon from the desired audience’s Actions column. This will open the Edit Pre-bid Audience pop-up window.

  2. Follow steps 4 through 11 of the Create a Pre-bid audience workflow to add or remove segments.

  3. Click Save to apply your changes to the existing audience. .

Duplicate a Pre-bid audience

Follow these steps to duplicate an existing Pre-bid audience:

  1. Select the page icon from the desired audience’s Actions column

  2. Follow steps 4 through 11 of the Create a Pre-bid audience workflow to name the audience and add or remove segments.

    1. If no changes are applied, the duplicated audience will include the same segments as the existing audience, and its Audience Name will show “Copy of” followed by the existing audience’s name.

  3. Select Duplicate to create the duplicated audience.

The duplicated audience will appear in the Campaign Audience table of the Audiences app. The original audience will remain unchanged.

Delete a Pre-bid audience

Audience deletion notice: Note that deleted audiences are unrecoverable, and this action is permanent. As a safeguard, consider duplicating the existing audience and updating it to reflect any desired changes.

You can delete Pre-bid audiences individually or in bulk. They must feature a Ready, Processing, or Failed status; and their Allowlist/Blocklist count must be 0.

Follow these steps to delete a Pre-bid audience.

  1. To delete audiences individually, use the Actions column to select the trash can icon next to the individual audience that you’d like to delete

  2. To delete audiences in bulk:

    1. Select the checkboxes next to the desired audiences.

    2. Click Delete.

The deleted audience(s) will no longer appear in the Audiences app.

Assign a Pre-bid audience to a campaign

You can assign Pre-bid audiences and/or individual segments to new and existing campaigns, and from the Audiences and Campaigns apps. Refer to Target Pre-bid audiences or Pre-bid segments for step-by-step instructions.

Locate additional Pre-bid audience targeting resources

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