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Pre-bid audience overview
Pre-bid audiences are groups of fraud and invalid traffic (IVT), brand safety, and viewability pre-bid segments that you select. You can create these audiences and seamlessly integrate them into new or existing campaigns.
We recommend creating a pre-bid audience when you plan to target the same set of pre-bid segments across multiple campaigns. You can add the audience to a campaign instead of manually selecting the individual segments each time. We currently support creating pre-bid audiences with Integral Ad Science (IAS) and DoubleVerify (DV) pre-bid segments.
Refer to Fraud, brand safety, and viewability pre-bid targeting overview for more information on fraud and IVT, brand safety, and viewability pre-bid targeting.
Create a new pre-bid audience
Pre-bid segment format notice: Each pre-bid segment category (Brand Safety, Fraud & IVT, Viewability) includes both Display and Video segments that you can select based on your campaign criteria. Note that the IQM platform supports one creative type for non-Native campaigns. Refer to Creative format compatibility to learn more about how pre-bid audience targeting rules are executed and charged for Native and non-Native campaigns. |
Follow these steps to access the + Create Audience workflow and create a new pre-bid audience:
Select the Audiences app from the homepage.
Click Pre-bid Audience.
Select + Create Audience. This will open the Pre-bid Audience pop-up window.
Type a name for this audience into the Audience Name field.
Choose a unique one to differentiate this pre-bid audience from others that you may create.
Select + Add Segment.
Search for a pre-bid segment by name; or expand the Brand Safety, Fraud & IVT, and/or Viewability sections to browse and select one or more segments from your preferred data provider.
Pre-bid audiences can include segments from a single data provider.
Locate the information box in the top-right corner of the pop-up window to review the total CPM cost associated with your pre-bid segment selections.
Refer to Pre-bid audience pricing for more information on how the total cost for each pre-bid audience is calculated.
Review the list of each pre-bid segment you selected.
If the campaigns that will target this audience are not Native campaigns, verify that each segment is in the same creative format: either Display or Video, not both.
Click the trashcan icon next to any segment to remove it from the pre-bid audience, if desired.
Select Create to save the pre-bid audience.
You won't incur any costs until you add this pre-bid audience to a campaign and that campaign begins targeting the included segments.
Manage an existing pre-bid audience
Use the Pre-bid Audience page to review the IDs and names of your pre-bid audiences, and three key details:
Created: The date you first created the pre-bid audience.
Cost: The CPM cost associated with the pre-bid audience.
Vendor: The data vendor that provided the pre-bid segments which are included in the audience.
You can also manage your audiences by editing, duplicating, or deleting them.
Follow these steps to access the Pre-bid Audience page, where you'll manage existing pre-bid audiences:
Open the Audiences app.
Click Pre-bid Audience on the Audiences page.
Edit an existing pre-bid audience
Follow these steps to edit a pre-bid audience from the Pre-bid Audience page:
Filter or search your audiences to locate the one you want to edit.
Select the checkbox next to the audience.
Click Edit Audience. This will open the Pre-bid Audience pop-up window.
Apply any of the following changes, if desired:
Rename the pre-bid audience.
Click + Add Segment to search or browse additional pre-bid segments from the same data provider. Select one or more to add them to this audience.
Select the trashcan icon next to any existing pre-bid segments to remove them from this audience.
Locate the information box in the top-right corner of the pop-up window to review the total CPM cost associated with your updated pre-bid segment selections.
Refer to Pre-bid audience pricing for more information on how the total cost for each pre-bid audience is calculated.
Select Save to apply your changes to the existing pre-bid audience.
Duplicate an existing pre-bid audience
Follow these steps to duplicate a pre-bid audience from the Pre-bid Audience page:
Filter or search your audiences to locate the one you want to duplicate.
Select the checkbox next to the audience.
Click Duplicate Audience. This will open the Pre-bid Audience pop-up window.
Apply any of the following changes, if desired:
Rename the pre-bid audience. By default, the audience name will feature “Copy of” followed by the name of the audience you duplicated.
Click + Add Segment to search or browse additional pre-bid segments from the same data provider. Select one or more to add them to this audience.
Select the trashcan icon next to any existing pre-bid segments to remove them from this audience.
Locate the information box in the top-right corner of the pop-up window to review the total CPM cost associated with your updated pre-bid segment selections.
Refer to Pre-bid audience pricing for more information on how the total cost for each pre-bid audience is calculated.
Select Create to save the new pre-bid audience.
The existing audience that you duplicated will remain unedited.
Delete an existing pre-bid audience
Follow these steps to delete a pre-bid audience from the Pre-bid Audience page:
Filter or search your audiences to locate the one(s) you want to delete.
Select the checkbox(es) next to the audience(s).
Click Delete.
Locate additional pre-bid audience targeting resources