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Create or manage a pre-bid audience

Add fraud, IVT, brand safety, or viewability segments to a new pre-bid audience; or edit, duplicate, or delete one you've already created

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Written by Team IQM
Updated over 2 weeks ago

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Pre-bid audience overview

Pre-bid audiences are groups of fraud and invalid traffic (IVT), brand safety, and viewability pre-bid segments that you select. You can create these audiences and seamlessly integrate them into new or existing campaigns.

We recommend creating a pre-bid audience when you plan to target the same set of pre-bid segments across multiple campaigns. You can add the audience to a campaign instead of manually selecting the individual segments each time. We currently support creating pre-bid audiences with Integral Ad Science (IAS) and DoubleVerify (DV) pre-bid segments.

Refer to Fraud, brand safety, and viewability pre-bid targeting overview for more information on fraud and IVT, brand safety, and viewability pre-bid targeting.

Create a new pre-bid audience

Pre-bid segment format notice: Each pre-bid segment category (Brand Safety, Fraud & IVT, Viewability) includes both Display and Video segments that you can select based on your campaign criteria. Note that the IQM platform supports one creative type for non-Native campaigns. Refer to Creative format compatibility to learn more about how pre-bid audience targeting rules are executed and charged for Native and non-Native campaigns.

Follow these steps to access the + Create Audience workflow and create a new pre-bid audience:

  1. Select the Audiences app from the homepage.

  2. Click Pre-bid Audience.

  3. Select + Create Audience. This will open the Pre-bid Audience pop-up window.

  4. Type a name for this audience into the Audience Name field.

    1. Choose a unique one to differentiate this pre-bid audience from others that you may create.

  5. Select + Add Segment.

  6. Search for a pre-bid segment by name; or expand the Brand Safety, Fraud & IVT, and/or Viewability sections to browse and select one or more segments from your preferred data provider.

    1. Pre-bid audiences can include segments from a single data provider.

  7. Locate the information box in the top-right corner of the pop-up window to review the total CPM cost associated with your pre-bid segment selections.

    1. Refer to Pre-bid audience pricing for more information on how the total cost for each pre-bid audience is calculated.

  8. Review the list of each pre-bid segment you selected.

    1. If the campaigns that will target this audience are not Native campaigns, verify that each segment is in the same creative format: either Display or Video, not both.

  9. Click the trashcan icon next to any segment to remove it from the pre-bid audience, if desired.

  10. Select Create to save the pre-bid audience.

You won't incur any costs until you add this pre-bid audience to a campaign and that campaign begins targeting the included segments.

Manage an existing pre-bid audience

Use the Pre-bid Audience page to review the IDs and names of your pre-bid audiences, and three key details:

  • Created: The date you first created the pre-bid audience.

  • Cost: The CPM cost associated with the pre-bid audience.

  • Vendor: The data vendor that provided the pre-bid segments which are included in the audience.

You can also manage your audiences by editing, duplicating, or deleting them.

Follow these steps to access the Pre-bid Audience page, where you'll manage existing pre-bid audiences:

  1. Open the Audiences app.

  2. Click Pre-bid Audience on the Audiences page.

Edit an existing pre-bid audience

Follow these steps to edit a pre-bid audience from the Pre-bid Audience page:

  1. Filter or search your audiences to locate the one you want to edit.

  2. Select the checkbox next to the audience.

  3. Click Edit Audience. This will open the Pre-bid Audience pop-up window.

  4. Apply any of the following changes, if desired:

    1. Rename the pre-bid audience.

    2. Click + Add Segment to search or browse additional pre-bid segments from the same data provider. Select one or more to add them to this audience.

    3. Select the trashcan icon next to any existing pre-bid segments to remove them from this audience.

  5. Locate the information box in the top-right corner of the pop-up window to review the total CPM cost associated with your updated pre-bid segment selections.

    1. Refer to Pre-bid audience pricing for more information on how the total cost for each pre-bid audience is calculated.

  6. Select Save to apply your changes to the existing pre-bid audience.

Duplicate an existing pre-bid audience

Follow these steps to duplicate a pre-bid audience from the Pre-bid Audience page:

  1. Filter or search your audiences to locate the one you want to duplicate.

  2. Select the checkbox next to the audience.

  3. Click Duplicate Audience. This will open the Pre-bid Audience pop-up window.

  4. Apply any of the following changes, if desired:

    1. Rename the pre-bid audience. By default, the audience name will feature “Copy of” followed by the name of the audience you duplicated.

    2. Click + Add Segment to search or browse additional pre-bid segments from the same data provider. Select one or more to add them to this audience.

    3. Select the trashcan icon next to any existing pre-bid segments to remove them from this audience.

  5. Locate the information box in the top-right corner of the pop-up window to review the total CPM cost associated with your updated pre-bid segment selections.

    1. Refer to Pre-bid audience pricing for more information on how the total cost for each pre-bid audience is calculated.

  6. Select Create to save the new pre-bid audience.

    1. The existing audience that you duplicated will remain unedited.

Delete an existing pre-bid audience

Follow these steps to delete a pre-bid audience from the Pre-bid Audience page:

  1. Filter or search your audiences to locate the one(s) you want to delete.

  2. Select the checkbox(es) next to the audience(s).

  3. Click Delete.

Locate additional pre-bid audience targeting resources

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