A: Pre-bid audiences are groups of pre-bid segments that you select. We recommend creating a pre-bid audience when you plan to use the same set of pre-bid segments across multiple campaigns. You can add the audience to a campaign instead of manually selecting the segments each time. We currently support creating pre-bid audiences with Integral Ad Science (IAS) or DoubleVerify (DV) pre-bid segments.

A: Refer to Fraud, brand safety, and viewability pre-bid targeting overview for details on these pre-bid targeting options, and an overview of pre-bid audience targeting on the IQM platform.

A: Refer to Create or manage a pre-bid audience for step-by-step instructions.

A: Advertisers typically use a combination of site blocklists and pre-bid segments. With pre-bid targeting, verification is performed on an impression-by-impression basis. This granularity helps ensure you’re not eliminating entire sites or publications unnecessarily, which could impact your campaign's ability to scale.

A: You can currently target display (image, HTML) and video pre-bid segments.

A: No. Adding or deleting pre-bid segments within a campaign won't modify the original pre-bid audience that you created in the Audiences app. The changes will only apply to the campaign you're updating.

Refer to Create or manage a pre-bid audience for step-by-step instructions on how to edit or duplicate an existing pre-bid audience if you'd like to apply and save changes.

A: Pre-bid targeting segments are priced on a CPM basis. These prices can vary depending on the segment category (fraud and IVT, brand safety, or viewability) and format (display or video). We list the price of each segment on the IQM platform, and update the total cost preview as you add each pre-bid segment to a pre-bid audience.

Refer to Fraud, brand safety, and viewability pre-bid targeting overview for more information on how pricing works, and Create or manage a pre-bid audience for instructions on how to locate specific pricing details.

A: Refer to Target pre-bid audiences or pre-bid segments for instructions on how to add pre-bid audiences or pre-bid segments to new or existing campaigns.

A: A pre-bid audience can include segments from one data provider. In the same way, each of the pre-bid audiences—or individual segments—targeted by a campaign must be from one data provider. Remove all selections from one data provider to enable segments from another provider.

A: Follow these steps to enable these options:

If only the Add To Campaign option is disabled, none of your existing audiences are eligible to target the audience(s) you selected. Eligible campaigns are ones with either no pre-bid audiences or segments assigned to them, or ones with pre-bid audiences and segments assigned to them from the same data provider.

A: Unlike other audience types, pre-bid audiences are segmented into their own section of the campaign. This means you won’t find it in the Audience panel.

Locate the dedicated Pre-bid Audience section to add a pre-bid audience or individual pre-bid segments to the campaign, and refer to Target pre-bid audiences or pre-bid segments for step-by-step instructions.

A: Only eligible campaigns are included in the Campaigns menu of the Add To Campaign pop-up window. Eligible campaigns are ones with either no pre-bid audiences or segments assigned to them, or ones with pre-bid audiences and segments assigned to them from the same data provider.

For example, an existing campaign is targeting two pre-bid audiences that includes segments from Integral Ad Science (IAS). If you’ve selected a pre-bid audience with segments from DoubleVerify (DV), you’ll need to remove both IAS audiences from the campaign before you can target the new DV audience.

A: Pre-bid filtering blocks unwanted impressions before a bid is placed. It filters out fraudulent, irrelevant, or unsuitable ad inventory based on the pre-bid segments that your campaign is targeting.

As its name suggests, post-bid blocking occurs after a winning bid is placed. Impressions that are identified as fraudulent or unsuitable are blocked before they’re shown to users.

There are benefits and use cases for both pre-bid and post-bid approaches. Refer to their comparisons below for more details.

A: Post-bid measurement allows you to review data about ad impressions that DV has measured for viewability. When you target pre-bid segments from verification partners like DoubleVerify (DV), that verification partner assesses the ad environments where your creative(s) ran to:

DV uses the following campaign details to measure ad impressions for viewability performance:

A: We currently partner with DoubleVerify (DV) for pre-bid targeting. DV provides a post-bid measurement solution that you can use to review performance data and confirm inventory quality.

Post-bid measurement data is recorded by DV, meaning it isn’t currently available via the IQM platform’s self-serve apps. This data will be made available in the IQM platform in the near future. In the meantime, contact us at support@IQM.com to request DV post-bid measurement data for a given campaign. DV measurement tags are automatically applied to creatives to collect the metrics required for both display and video environments.