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Post-bid measurement overview

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Written by Team IQM
Updated over a week ago

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Post-bid measurement overview

IQM partners with DoubleVerify (DV) for post-bid measurement. Post-bid measurement is a verification process that evaluates and verifies an ad’s viewability, brand safety, and fraud risk after it’s been served. This helps ensure transparency and compliance across all campaigns.

Post-bid measurement is valuable for the following reasons:

  • It confirms whether ads were seen by humans via viewability measurement per the IAB viewability standards.

  • It identifies unsafe or non-brand-suitable ad placements.

  • It detects whether there was any indication of fraudulent activity by flagging sophisticated invalid traffic (SIVT) and bot impressions.

Post-bid measurement reports

IQM provides detailed post-bid measurement data powered by DV. With this post-bid measurement solution, you can assess ad performance data and inventory quality, and optimize future campaigns.

Post-bid measurement data is currently unavailable via the IQM platform’s self-serve apps. This data will be made available in the IQM platform in the near future. In the meantime, contact us at support@IQM.com to request any of the following DV post-bid measurement data for a given campaign:

Post-bid measurement report

Description

Viewability report

Measure that the ads were seen by users.

Brand Safety & Suitability report

Measure whether ads appeared in brand-appropriate and safe environments, and flag sites or apps that featured high-risk or sensitive material.

Fraud & Invalid Traffic (IVT) report

Measure whether bot traffic, domain spoofing, and other fraudulent activity took place.

Post-bid measurement methodology and pricing

You can obtain post-bid viewability data, and post-bid fraud and IVT data, at no cost. This measurement is enabled by default. Post-bid brand safety and suitability measurement is also available, if desired, for a cost.

Post-bid data type

Methodology

Pricing

Viewability

Sampling: A certain percentage of your impressions are measured for viewability by default.

Complimentary - Paid by IQM

Fraud & IVT

Entirety: All of your impressions are measured for fraud and IVT by default.

Complimentary - Paid by IQM

Brand Safety & Suitability

-

Paid by advertiser

Contact your Client Success Manager or email us at support@IQM.com to obtain post-bid measurement data.

Locate additional post-bid measurement resources

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