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Post-bid measurement overview
IQM partners with DoubleVerify (DV) for post-bid measurement. Post-bid measurement is a verification process that evaluates and verifies an ad’s viewability, brand safety, and fraud risk after it’s been served. This helps ensure transparency and compliance across all campaigns.
Post-bid measurement is valuable for the following reasons:
It confirms whether ads were seen by humans via viewability measurement per the IAB viewability standards.
It identifies unsafe or non-brand-suitable ad placements.
It detects whether there was any indication of fraudulent activity by flagging sophisticated invalid traffic (SIVT) and bot impressions.
Post-bid measurement reports
IQM provides detailed post-bid measurement data powered by DV. With this post-bid measurement solution, you can assess ad performance data and inventory quality, and optimize future campaigns.
Post-bid measurement data is currently unavailable via the IQM platform’s self-serve apps. This data will be made available in the IQM platform in the near future. In the meantime, contact us at support@IQM.com to request any of the following DV post-bid measurement data for a given campaign:
Post-bid measurement report | Description |
Viewability report | Measure that the ads were seen by users. |
Brand Safety & Suitability report | Measure whether ads appeared in brand-appropriate and safe environments, and flag sites or apps that featured high-risk or sensitive material. |
Fraud & Invalid Traffic (IVT) report | Measure whether bot traffic, domain spoofing, and other fraudulent activity took place. |
Post-bid measurement methodology and pricing
You can obtain post-bid viewability data, and post-bid fraud and IVT data, at no cost. This measurement is enabled by default. Post-bid brand safety and suitability measurement is also available, if desired, for a cost.
Post-bid data type | Methodology | Pricing |
Viewability | Sampling: A certain percentage of your impressions are measured for viewability by default. | Complimentary - Paid by IQM |
Fraud & IVT | Entirety: All of your impressions are measured for fraud and IVT by default. | Complimentary - Paid by IQM |
Brand Safety & Suitability | - | Paid by advertiser |
Contact your Client Success Manager or email us at support@IQM.com to obtain post-bid measurement data.