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Pre-bid audience targeting overview
Pre-bid audiences are groups of fraud and invalid traffic (IVT), brand safety, and viewability Pre-bid segments that you select. You can create these audiences and seamlessly integrate them into new or existing campaigns.
The IQM platform supports targeting individual Pre-bid segments or Pre-bid audiences. We recommend creating a Pre-bid audience when you plan to target the same set of pre-bid segments across multiple campaigns. You can add the audience to a campaign instead of manually selecting the individual segments each time.
Review Create or manage a pre-bid audience to learn how to create a Pre-bid audience, then return to this article when you’re ready to add one to a new or existing campaign.
Target a pre-bid audience
You can target a Pre-bid audience in the following ways:
From the Campaigns app - New campaign
Follow these steps to assign a Pre-bid audience or individual Pre-bid segments to a new campaign from the Campaigns app:
Open the Campaigns app.
Choose an Insertion Order (IO) to arrive at the Insertion Order Info page.
Click + Create Campaign. You’ll be redirected to a form for the new campaign, where you can add or update its details and targeting parameters.
Locate and expand the Pre-bid Audience section.
To choose an existing audience, open the Select Audiences menu and click the audience’s name.
To choose individual segments:
Click + Add Pre-bid Segments.
Search or browse and select the desired segments.
Review and manage the segments you added.
Each provider, segment category, CPM price, and individual segment will appear in the table.
If desired, click the trashcan icon next to any segments you’d like to remove from the campaign.
The original Pre-bid audience that includes the segments won’t be impacted. If you’d like to update the Pre-bid audience to ensure that any changes are saved, refer to Manage a Pre-bid audience for step-by-step instructions.
Save your changes.
Click Save as Draft to apply your selections in a draft format.
Click Run to apply your selections and create the campaign.
Refer to the Campaign Targeting Guide for additional support with completing the campaign’s other required and applicable fields.
From the Campaigns app - Existing campaign
Follow these steps to assign a Pre-bid audience or individual Pre-bid segments to an existing campaign from the Campaigns app:
Open the Campaigns app.
Select an insertion order (IO) to arrive at the Insertion Order Info page.
Locate the Campaign Name column and click the desired campaign’s name. You’ll be redirected to a form for the campaign, where you can add or update its details and targeting parameters.
Follow steps 4 through 8 of the From the Campaigns app - New campaign workflow.
Refer to the Campaign Targeting Guide for additional support with completing the campaign’s other required and applicable fields.
From the Audiences app - New campaign
Follow these steps to add Processing or Ready pre-bid audiences to a new campaign from the Audiences app:
Follow these steps to assign Pre-bid audiences to a new campaign from the Audiences app:
Open the Audiences app.
Select Pre-bid Audience.
Select the checkbox(es) next to the desired audience(s).
Click Create Campaign.
Choose the insertion order under which the new campaign should be created.
Enter a name for the new campaign.
Click Create Campaign. You’ll be redirected to a form for the new campaign, where you can add or update its details and targeting parameters.
Follow steps 4 through 8 of the From the Campaigns app - New campaign workflow.
Refer to the Campaign Targeting Guide for additional support with completing the campaign’s other required and applicable fields.
From the Audiences app - Existing campaign
Follow these steps to assign Pre-bid audiences to a new campaign from the Audiences app:
Open the Audiences app.
Select Pre-bid Audience.
Select the checkbox(es) next to the desired audience(s).
Click Assign To Campaign. This will open the Add To Campaign pop-up window.
Open the Campaigns menu to search and select one or more campaigns.
If you select an insertion order (IO) from the list instead, then all campaigns within that IO will get added to the table.
Review the list of campaigns you chose and their corresponding insertion orders (IOs).
Click the trashcan icon next to a campaign to remove it from the list, if desired.
Click Update to add the pre-bid audience(s) to the campaign(s) you selected.
Locate additional pre-bid audience targeting resources