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Segmented audience overview
Segmented audiences include groups of users who share common characteristics. You’ll add segments or groups of segments to the audience to reach that unique group of users. These audiences can be highly specific or more broad, depending on your campaign’s goals and your scale considerations.
Refer to Segmented audience overview for more information and eligibility requirements, or continue reading to create and manage a Segmented audience in the IQM platform.
Create a Segmented audience
You can use the Audiences app to create one Segmented audience at a time. Follow these steps to create a new Segmented audience:
Open the Audiences app.
Select Segmented Audience.
Click + Create Audience. This will open the Create Segmented Audience pop-up window.
Enter a name for the audience.
Choose a unique one to differentiate this Segmented audience from others that you may create.
Search or browse and select audience segments from the data provider of your choice.
Filter by Vertical or Source to refine your audience-segment search results.
Each segment that you add to this Segment Group is assigned an “OR” relationship.
If desired, select + Add Segment Group to create a new group.
Choose whether the segments in the new Segment Group are assigned an “OR” or “AND” relationship.
Search or browse and select audience segments from the data provider of your choice to add them to the new Segment Group.
Repeat 5a-5b, if desired, to add more Segment Groups.
Review estimated Reach and Cost details for the audience.
Select Create to create the Segmented audience.
Your Segmented audience will immediately begin processing. You can monitor its current status by following the steps outlined in Review a Segmented audience.
Manage a Segmented audience
Use the Segmented Audience page of the Audiences app to review, search, sort, or filter your existing Segmented audiences. You can also use this page to edit, duplicate, or delete them; and to assign them to campaigns.
Review a Segmented audience
Follow these steps to access the Segmented Audience page and locate an existing Segmented audience:
Open the Audiences app.
Select Segmented Audience.
Search or filter the table to locate the audience you’d like to review.
Open the column selector, if desired, to add or remove a table column.
Select the audience’s name in the Audience Name column. This will open the Audience Details pop-up window, which includes that audience’s details.
Once the Segmented audience features a Ready status, you can also review its reach and cost, as well as certain insights related to genders, age groups, devices, and geographies.
Refer to each segment for individual Reach and Cost details, and review the summary line for the full audience’s Reach and Cost.
Refer to the Audience breakdown panel for audience insights.
Select Done to close the Audience Details pop-up window and return to the Segmented Audience page.
Edit a Segmented audience
Follow these steps to edit an existing Segmented audience:
Use the audience-type panel to either select All or Segmented Audience.
Search or filter the table to locate the audience you’d like to edit.
Select the checkbox next to the desired audience.
You can edit one Segmented audience at a time. Selecting multiple audiences will disable the Edit Audience feature.
Click Edit Audience. This will open the Edit Segmented Audience pop-up window.
Make your desired edits to the audience’s name, Segment Groups, and/or Segment Group relationships.
Select Save to apply the changes to the existing Segmented audience.
Duplicate a Segmented audience
Follow these steps to duplicate an existing Segmented audience:
Use the audience-type panel to either select All or Segmented Audience.
Search or filter the table to locate the audience you’d like to duplicate.
Select the checkbox next to the desired audience.
You can duplicate one Segmented audience at a time. Selecting multiple audiences will disable the Duplicate Audience feature.
Click Duplicate Audience. This will open the Create Segmented Audience pop-up window.
Follow steps 3 through 8 of the Create a Segmented audience workflow to name the audience and choose with segments it should include.
If no changes are applied, the duplicated audience will include the same segments as the existing audience, and its Audience Name will show “Copy of” followed by the existing audience’s name.
Select Create to create the duplicated audience.
The duplicated audience will appear in the Segmented Audience table in the Audiences app and feature a Processing status.
Delete a Segmented audience
Audience deletion notice: Note that deleted audiences are unrecoverable, and this action is permanent. As a safeguard, consider duplicating and updating the existing audience to reflect any desired changes. |
You can delete certain Segmented audiences individually or in bulk. Each Segmented audience must feature a Ready, Processing, or Failed status—and must not be assigned to a campaign—to be eligible for deletion.
Follow these steps to delete a Segmented audience:
Use the audience-type panel to either select All or Segmented Audience.
Search or filter the table to locate the audience(s) you’d like to delete.
Select the checkbox(es) next to the desired audience(s).
Click Delete. This will open the Delete Audience? pop-up window, where you can review any warnings and confirm your selection.
Any deleted audiences will no longer appear on the Segmented Audience or All pages of the Audiences app.
Assign a Segmented audience to a campaign
Assign Segmented audiences to new or existing campaigns in the Audiences app or Campaigns app. A single campaign can target up to 20 audiences.
Add a Segmented audience to a new campaign - Audiences app
Follow these steps to assign Processing or Ready Segmented audiences to a new campaign in the Audiences app:
Use the audience-type panel to either select All or Segmented Audience.
Search or filter the table to locate the Segmented audience(s) you’d like to add to a new campaign.
Select the checkbox(es) next to the desired audience(s).
Click Create Campaign. This will open the Create Campaign pop-up window.
Search or browse and select an insertion order from the Insertion Order menu.
Enter the campaign’s name into the Campaign Name field.
Choose a unique one to differentiate this campaign from others that you may create.
Select Create. This will redirect you to the campaign creation page of the Campaigns app.
Locate and expand the Audiences section, where Segmented is pre-selected and the Segmented audience(s) that you added are listed in a table.
If desired, open the Select Audiences menu to search and select additional Segmented audiences to the campaign.
Complete the campaign’s other required and applicable fields, as needed.
Save your changes.
Select Save as Draft to apply your selections in a draft format.
Select Run to apply your selections and create the campaign.
Add a Segmented audience to a new campaign - Campaigns app
Follow these steps to assign Processing or Ready Segmented audiences to a new campaign in the Campaigns app:
Open the Campaigns app.
Choose an insertion order (IO). This will direct you to the Insertion Order Info page.
Select + Create Campaign. We’ll redirect you to a landing page for the new campaign, where you can add or update its details and targeting parameters.
Locate and expand the Audiences section.
Select the Segmented audience type.
Open the Select Audiences menu to search and select the Segmented audiences that this campaign will target or block.
Complete the campaign’s other required and applicable fields, as needed.
Save your changes.
Click Save as Draft to apply your selections in draft format.
Click Run to apply your selections and create the campaign.
Add a Segmented audience to an existing campaign - Audiences app
Follow these steps to assign Processing or Ready Segmented audiences to existing campaigns in the Audiences app:
Use the audience-type panel to either select All or Segmented Audience.
Search or filter the table to locate the Segmented audience(s) you’d like to add to an existing campaign.
Select the checkbox(es) next to the desired audience(s).
Click Add To Campaign. This will open the Add To Campaign pop-up window.
Use the Campaigns field to search or browse and select the existing campaign(s).
Click Update to add the audience(s) to the campaign(s) you selected.
Add a Segmented audience to an existing campaign - Campaigns app
Follow these steps to assign Processing or Ready Segmented audiences to existing campaigns in the Campaigns app:
Open the Campaigns app.
Choose an insertion order (IO), then filter or search your campaigns to locate the one for which you’d like to add the Segmented audience(s).
Locate the Campaign Name column and click the campaign’s name. This will redirect you to a landing page for the campaign, where you can add or update its details and targeting parameters.
Locate and expand the Audiences section.
Select the Segmented audience type.
Open the Select Audiences menu to search and select the Segmented audiences that you’d like to add to this campaign.
Select Save to apply your changes to the existing campaign.
Remove a Segmented audience from a campaign
Follow these steps to remove a Segmented audience from an existing campaign:
Open the Campaigns app.
Choose an insertion order (IO), then filter or search your campaigns to locate the one for which you’d like to remove the Segmented audience(s).
Locate the Campaign Name column and click the campaign’s name. This will redirect you to a landing page for the campaign, where you can add or update its details and targeting parameters.
Locate and expand the Audiences section.
Select the Segmented audience type.
Select the trashcan icon next to each Segmented audience that you’d like to remove from the campaign.
Save your changes.
Select Save as Draft to apply the changes in a draft format.
Select Run to apply the changes and create the campaign.
Select Save if the campaign is already running and you’d like to apply the changes to the active campaign.
The campaign will no longer target the Segmented audience(s) that you removed; however, the audience(s) will remain available in the Audiences app, and other campaigns that are targeting the audience(s) will not be impacted.
Review data costs
The Data Cost metric represents a campaign’s total spend or targeting and/or blocking data segments. This includes the total amount spent on audience targeting.
You can review a campaign’s data costs in the following ways:
Review a campaign’s data costs from the Dashboard app
Follow the steps outlined in Customize a dashboard table - Add or remove a column to choose which metrics are displayed on your dashboard. Select the Data Cost metric from the Spending category to add it.
Review a campaign’s data costs from the Campaigns app
In the Campaigns app, open the column selector to choose which metrics are displayed in the table. Select the Data Cost metric from the Spending category to add it.
Review a campaign’s data costs from the Reports app
Follow the steps outlined in Generate a report to create a custom report. Select the Data Cost metric from the Spending category to add it to the report.
Locate additional Segmented audience resources