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Create or manage a Segmented audience

Create and customize Segmented audiences; edit, duplicate, or delete existing ones; and assign them to new or existing campaigns.

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Written by Team IQM
Updated over 3 weeks ago

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Segmented audience overview

Segmented audiences include groups of users who share common characteristics. You’ll add segments or groups of segments to the audience to reach that unique group of users. These audiences can be highly specific or more broad, depending on your campaign’s goals and your scale considerations.

Refer to Segmented audience overview for more information and eligibility requirements, or continue reading to create and manage a Segmented audience in the IQM platform.

Create a Segmented audience

You can create one Segmented audience at a time in the Audiences app. Follow these steps to create a new Segmented audience:

  1. Open the Audiences app.

  2. Select Segmented Audience.

  3. Click + Create New. This will open the Create Segmented Audience pop-up window.

  4. Enter a name for the audience.

  5. Select the search bar to browse and select audience segments from the data provider of your choice.

    1. Enter search terms, separated by commas, to search for specific audience characteristics.

    2. Download your search results if you’d like to review them in a file.

    3. Sort the segments By Reach or By Price.

    4. Filter by Vertical or Source to refine your search results.

    5. Select one or more audience segments to add them to the audience, and note that all segments added to this Segment Group are assigned an “OR” relationship.

  6. If desired, select + Add Segment Group to a new group.

    1. Choose whether the segments in the new Segment Group are assigned an “OR” or “AND” relationship.

    2. Follow step 5 to select the segments you’d like to add to the second Segment Group.

    3. Repeat step 6, if desired, to add more Segment Groups.

  7. Review estimated Reach and Cost details for the audience.

  8. Select Create to create the Segmented audience.

Your Segmented audience will immediately begin processing. You can monitor its current status by following the steps outlined in Review a Segmented audience.

Manage a Segmented audience

Use the Segmented Audience page of the Audiences app to review, search, sort, or filter your existing Segmented audiences. You can also use this page to edit, duplicate, or delete them; and to assign them to campaigns.

Review a Segmented audience

Follow these steps to locate and review an existing Segmented audience:

  1. Locate the audience you’d like to review.

    1. Search by ID or Audience Name.

    2. Filter by Status.

    3. Open the column selector to add or remove a table column.

  2. Select the desired audience ID in the ID column. This will open the audience in a pop-up window, where you can review its details.

  3. Once the Segmented audience features a Ready status, you can review additional details.

    1. Review the audience’s Reach, Cost (CPM), and Status in the summary panel.

    2. Review each audience segment and its details, including which belong to each Segment Group, in the table.

    3. Review available insights related to genders, age groups, devices, and/or geographies in the Audience Breakdown panel.

  4. Select Done to close the pop-up window and return to the Segmented Audience page.

Edit a Segmented audience

Audience-edit notice: The edits you apply to an existing audience will automatically be reflected in the campaigns you’ve assigned it to. These changes may affect the performance of those campaigns.

Follow these steps to edit an existing Segmented audience:

  1. Select the pencil icon from the desired audience’s Actions column. This will open the Edit Segmented Audience pop-up window.

  2. Follow the steps outlined in Create a Segmented audience to apply your desired changes to the audience’s name, Segment Groups, and/or Segment Group relationships.

  3. Select Save to apply your changes to the existing audience.

Duplicate a Segmented audience

You can duplicate one Ready, Processing, or Failed Segmented audience at a time.

Follow these steps to duplicate an existing Segmented audience:

  1. In the Actions column, select the page icon next to the audience that you’d like to duplicate. This will open the Duplicate Segmented Audience pop-up window.

  2. Follow steps 4 through 7 of the Create a Segmented audience workflow to name the audience and choose which segments and Segment Groups it should include.

    1. If no changes are applied, the duplicated audience will include the same segments as the existing audience, and its Audience Name will show “Copy of” followed by the existing audience’s name.

  3. Select Duplicate to create the duplicated audience.

The duplicated audience will appear in the Segmented Audience table of the Audiences app and feature a Processing status. The original audience will remain unchanged.

Delete a Segmented audience

Audience deletion notice: Note that deleted audiences are unrecoverable, and this action is permanent. As a safeguard, consider duplicating and updating the existing audience to reflect any desired changes.

You can delete Segmented audiences individually or in bulk. They must feature a Ready, Processing, or Failed status; and their Allowlist/Blocklist count must be 0.

Follow these steps to delete a Segmented audience.

  1. To delete audiences individually, use the Actions column to select the trash can icon next to the individual audience that you’d like to delete.

  2. To delete audiences in bulk:

    1. Select the checkboxes next to the desired audiences.

    2. Click Delete.

The deleted audience(s) will no longer appear in the Audiences app.

Assign a Segmented audience to a campaign

Segmented audiences can be assigned to new and existing campaigns, and from the Audiences and Campaigns apps. Refer to Assign an audience to a campaign for step-by-step instructions.

Review data costs

The Data Cost metric represents a campaign’s total spend or targeting and/or blocking data segments. This includes the total amount spent on audience targeting.

You can review a campaign’s data costs in the following ways:

Review a campaign’s data costs from the Dashboard app

Follow the steps outlined in Customize a dashboard table - Add or remove a column to choose which metrics are displayed on your dashboard. Select the Data Cost metric from the Spending category to add it.

Review a campaign’s data costs from the Campaigns app

In the Campaigns app, open the column selector to choose which metrics are displayed in the table. Select the Data Cost metric from the Spending category to add it.

Review a campaign’s data costs from the Reports app

Follow the steps outlined in Generate a report to create a custom report. Select the Data Cost metric from the Spending category to add it to the report.

Locate additional Segmented audience resources

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