All advertisers can create and target Segmented audiences if their account and campaign meet certain eligibility criteria. Advertisers belonging to certain verticals, such as Healthcare and Political, may also be eligible to target audience segments that are specific to those verticals.

If you encounter an error or are blocked from creating, managing, or targeting a Segmented audience, refer to these resources first:

Return to this article to address and resolve other issues that you may encounter related to Segmented audiences.

You can duplicate Ready, Processing, or Failed Segmented audiences; however, bulk duplication isn’t currently supported. Ensure that you select only one Segmented audience at a time before attempting to duplicate those audiences.

You can edit Ready, Processing, or Failed Segmented audiences; however, bulk edits aren’t currently supported. Ensure that you select only one Segmented audience at a time before attempting to edit those audiences.

Selecting an audience will open its details, but will not enable any fields for editing. Instead, follow the steps outlined in Edit a Segmented audience to apply and save changes to an audience element.

You can delete an audience when the audience isn’t assigned to any campaigns. The audience must be unassigned from all campaigns before you can delete it–and regardless of whether those campaigns are running.

Note that bulk deletion is supported for Segmented audiences, but each selected audience must also be unassigned from all campaigns to enable the Delete button.

Deleted audiences are automatically removed from the Audiences app as soon as you complete this action. For this reason, none of the Segmented audiences listed in the Audiences app will feature a Deleted status.

Audience reach details generate automatically once the audience progresses from a Processing status to a Ready status. This is also when key audience insights become available in the Audience Breakdown panel.

Refer to Segmented audience statuses for more information.

Audience Breakdown insights automatically generate once the audience progresses from a Processing status to a Ready status.

Refer to Segmented audience statuses for more information.

Depending on the size of the Segmented audience, it may take 24 to 48 hours for its status to change from Processing to Ready. If something goes wrong during audience creation, then it’ll feature a Failed status instead.

All Healthcare audience segments are included in the IQM Healthcare data segment category. Segments from individual data providers are included in this category.

Note that only Healthcare advertisers are eligible to browse and add Healthcare segments to Segmented audiences. Contact your account admin if you believe you should have access to these segments but are unable to locate them in the Audiences app.

All Political audience segments are included in the IQM Healthcare data segment category. Segments from individual data providers are included in this category.

Note that only Political advertisers are eligible to browse and add Political segments to Segmented audiences. Contact your account admin if you believe you should have access to these segments but are unable to locate them in the Audiences app.

A single Segment Group always applies an “OR” relationship to each audience segment within it. This means that your campaign will target a user if they’re included in any of the Segmented audience segments that you added to the group, as long as all other campaign targeting criteria are met.

You can, however, choose an “AND” or an “OR” relationship between each Segment Group. Refer to Segment Groups and relationships for more information.

PG campaigns aren’t eligible for Segmented audience targeting. When you create a new campaign that will target the Segmented audience, the Advanced option is selected by default, and the PG option is disabled.

Only Advanced campaigns are eligible for targeting Segmented audiences. For this reason, the Audiences section is intentionally excluded from PG campaigns.

Campaigns typically support targeting multiple audience types. A campaign targeting an NPI-based audience, however, must only include one or more NPI-based audiences. For example, a campaign can’t target IQM Healthcare audience segments if it’s already targeting a Retargeted audience consisting of your website's past visitors.

If the campaign isn’t targeting an NPI-based audience, confirm how many audiences it’s targeting instead. One campaign can target up to 20 audiences.

If you’re attempting to add the Segmented audience to an existing campaign, and that campaign isn’t available in the Campaigns list, the campaign isn’t eligible for Segmented audience targeting. Refer to Segmented audience eligibility requirements for more details.

The Add To Campaign button becomes disabled when the audience(s) you selected aren’t currently eligible for targeting and/or none of your campaigns are currently eligible.

Confirm that each audience you selected features a Ready or Processing status, and refer to Segmented audience eligibility requirements for more details.

The Create Campaign button becomes disabled when the audience(s) you selected aren’t currently eligible for targeting.

Confirm that each audience you selected features a Ready or Processing status, and refer to Segmented audience eligibility requirements for more details.