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Lookalike audience overview
Lookalike audiences are made up of users with similar characteristics to an existing Matched audience. You’ll select the high-value source audience, choose how similar the new audience should be to the existing one, and specify its ideal audience size.
Refer to Lookalike audience overview for more information and eligibility requirements, or continue reading to create and manage a Lookalike audience in the IQM platform.
Create a Lookalike audience
You can use the Audiences app to create one Lookalike audience at a time. Follow these steps to create a new Lookalike audience:
Open the Audiences app.
Select Lookalike Audience.
Click + Create New. This will open the Lookalike Audience pop-up window.
Enter a name for your audience.
Choose a unique one to differentiate this audience from other Lookalike audiences that you may create.
Search or browse and select each of your existing Matched audiences that this audience should use as source data.
Since the Lookalike audience will share characteristics with the audiences you select, we recommend choosing audiences with similar objectives and performance.
Review the source audience(s)’ Match Rate and Reach details.
Select Next.
Slide the Audience Similarity & Size toggle to the left or right to define how the audience should prioritize these settings.
Refer to Lookalike audience key terms and concepts: Audience Size and Similarity for more details on the relationship between these two values.
Apply the audience’s Geo Expansion Settings.
At least one Country and State are required, while Cities and Countries are optional.
Political advertisers can also target particular Senates, Congressional Districts, and/or State Houses, if desired.
Click Create to create the Lookalike audience.
Your Lookalike audience will immediately begin processing. You can monitor its current status by following the steps outlined in Review a Lookalike audience.
Manage a Lookalike audience
Use the Lookalike Audience page of the Audiences app to review, search, sort, or filter your existing Lookalike audiences. You can also use this page to edit, duplicate, or delete them; and to assign them to campaigns.
Review a Lookalike audience
Follow these steps to access the Lookalike Audience page and locate an existing Lookalike audience:
Use the audience-type panel to either select All or Lookalike Audience.
Search or filter the table to locate the audience you’d like to review.
Open the column selector, if desired, to add or remove a table column.
Select the audience’s name in the Audience Name column. This will open the Audience Details pop-up window, which includes that audience’s details such as its source audience(s), pricing details, and Reach.
Click Done to close the pop-up window and return to the Lookalike Audience page.
Edit a Lookalike audience
Follow these steps to edit an existing Lookalike audience’s name:
Use the audience-type panel to either select All or Lookalike Audience.
Search or filter the table to locate the audience you’d like to edit.
Select the checkbox next to the desired audience.
You can edit one Lookalike audience at a time. Selecting multiple audiences will disable the Edit Audience feature.
Open the Actions menu and click Edit. This will open the Edit Lookalike Audience pop-up window.
Make your desired edits and select Next.
Click Save to apply the changes to the existing Lookalike audience.
If you’d like to apply changes to the audience’s other settings—such as its source Matched audiences and Geo Expansion Settings—we recommend duplicating the audience or creating a new one instead.
Duplicate a Lookalike audience
Follow these steps to duplicate an existing Lookalike audience:
Use the audience-type panel to either select All or Lookalike Audience.
Search or filter the table to locate the audience you’d like to duplicate.
Select the checkbox next to the desired audience.
You can duplicate one Lookalike audience at a time. Selecting multiple audiences will disable the Duplicate Audience feature.
Open the Actions menu and click Duplicate. This will open the Duplicate Lookalike Audience pop-up window.
Follow steps 4 through 8 of the Create a Lookalike audience (workflow to name the audience and apply your preferred settings.
If no changes are applied, the duplicated audience will include the same source audiences and settings as the existing audience, and its Audience Name will show “Copy of” followed by the existing audience’s name.
Select Duplicate to create the duplicated audience.
The duplicated audience will appear in the Lookalike Audience table in the Audiences app and feature a Processing status. The original audience will remain unchanged.
Delete a Lookalike audience
Audience deletion notice: Note that deleted audiences are unrecoverable, and this action is permanent. As a safeguard, consider duplicating and updating the existing audience to reflect any desired changes. |
You can delete certain Lookalike audiences individually or in bulk. Each audience must feature a Ready, Processing, or Failed status—and must not be assigned to a campaign—to be eligible for deletion.
Follow these steps to delete a Lookalike audience:
Use the audience-type panel to either select All or Lookalike Audience.
Search or filter the table to locate the audience(s) you’d like to delete.
Select the checkbox(es) next to the desired audience(s).
Click Delete. This will open the Delete Audience? pop-up window, where you can review any warnings and confirm your selection.
Any deleted audiences will no longer appear on the Lookalike Audience or All pages of the Audiences app.
Assign a Lookalike audience to a campaign
Assign Lookalike audiences to new or existing campaigns in the Audiences app or Campaigns app. A single campaign can target up to 20 audiences.
Add a Lookalike audience to a new campaign - Audiences app
Follow these steps to assign Ready or Processing Lookalike audiences to a new campaign in the Audiences app:
Use the audience-type panel to either select All or Lookalike Audience.
Search or filter the table to locate the Lookalike audience(s) you’d like to add to a new campaign.
Select the checkbox(es) next to the desired audience(s).
Open the Campaign Actions menu and click Create Campaign. This will open the Create Campaign pop-up window.
Search or browse and select an insertion order from the Insertion Order menu.
Enter the new campaign’s name into the Campaign Name field.
Choose a unique one to differentiate this campaign from others that you may create.
Select Create. This will redirect you to the campaign creation page of the Campaigns app.
Locate and expand the Audience section, where Lookalike is pre-selected and the Lookalike audience(s) that you added are listed in a table.
If desired, open the Select Audiences menu to search and select additional Lookalike audiences to the campaign.
Complete the campaign’s other required and applicable fields, as needed.
Save your changes.
Select Save as Draft to apply your selections in a draft format.
Select Run to apply your selections and create the campaign.
Add a Lookalike audience to a new campaign - Campaigns app
Follow these steps to assign Ready or Processing Lookalike audiences to a new campaign in the Campaigns app:
Open the Campaigns app.
Choose an insertion order (IO). This will direct you to the Insertion Order Info page.
Select + Create Campaign. We’ll redirect you to a landing page for the new campaign, where you can add or update its details and targeting parameters.
Locate and expand the Audience section.
Select the Lookalike audience type.
Open the Select Audiences menu to search and select the Lookalike audiences that this campaign will target or block.
Complete the campaign’s other required and applicable fields, as needed.
Save your changes.
Select Save as Draft to apply your selections in a draft format.
Select Run to apply your selections and create the campaign.
Add a Lookalike audience to an existing campaign - Audiences app
Follow these steps to assign Ready or Processing Lookalike audiences to an existing campaign in the Audiences app:
Use the audience-type panel to either select All or Lookalike Audience.
Search or filter the table to locate the Lookalike audience(s) you’d like to add to an existing campaign.
Select the checkbox(es) next to the desired audience(s).
Open the Campaign Actions menu and click Assign To Campaign. This will open the Assign To Campaign pop-up window.
Use the Campaigns field to search or browse and select the existing campaign(s).
Click Update to add the audience(s) to the campaign(s) you selected.
Add a Lookalike audience to an existing campaign - Campaigns app
Follow these steps to assign Ready or Processing Lookalike audiences to an existing campaign in the Campaigns app:
Open the Campaigns app.
Choose an insertion order (IO), then filter or search your campaigns to locate the one for which you’d like to add the Lookalike audience(s).
Locate the Campaign Name column and click the campaign’s name. This will redirect you to a landing page for the campaign, where you can add or update its details and targeting parameters.
Locate and expand the Audiences section.
Select the Lookalike audience type.
Open the Select Audiences menu to search and select the Lookalike audiences that you’d like to add to this campaign.
Select Save to apply your changes to the existing campaign.
Remove a Lookalike audience from a campaign
Follow these steps to remove a Lookalike audience from an existing campaign:
Open the Campaigns app.
Choose an insertion order (IO), then filter or search your campaigns to locate the one for which you’d like to remove the Lookalike audience(s).
Locate the Campaign Name column and click the campaign’s name. This will redirect you to a landing page for the campaign, where you can add or update its details and targeting parameters.
Locate and expand the Audiences section.
Select the Lookalike audience type.
Select the trashcan icon next to each Lookalike audience that you’d like to remove from the campaign.
Save your changes.
Select Save as Draft to apply the changes in a draft format.
Select Run to apply the changes and create the campaign.
Select Save if the campaign is already running and you’d like to apply the changes to the active campaign.
The campaign will no longer target the Lookalike audience(s) that you removed; however, the audience(s) will remain available in the Audiences app, and other campaigns that are targeting the audience(s) will not be impacted.
Locate additional Lookalike audience resources