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Campaign audience overview
Campaign audiences are made up of users that you’ve reached in past or current campaigns. Campaigns targeting a Campaign audience may lead to higher conversion rates and better ROI since its users are already familiar with the brand and may be more likely to take action.
Refer to Campaign audience overview for more information and eligibility requirements, or continue reading to create and manage a Campaign audience in the IQM platform.
Create a Campaign audience
You can create one Campaign audience at a time in the Audiences app. Follow these steps to create a new Campaign audience:
Open the Audiences app.
Select Campaign Audience.
Click + Create New. This will open the Create Campaign Audience pop-up window.
Enter a name for the audience.
Choose a Start Date and End Date to define the audience’s data collection period.
Any Start Date within the past year, excluding today, is supported.
Your selection will limit which audiences are available in the Campaigns menu.
Open the Campaigns menu and select the existing campaign(s) from which the Campaign audience will source its users.
For each selected campaign, choose one criteria that the new Campaign audience will consider: Impressions, Clicks, or Conversions.
Refer to Campaign audience overview: Key terms and concepts for more details.
Click Create.
Your Campaign audience will immediately begin processing. You can monitor its current status by following the steps outlined in Review a Campaign audience.
Manage a Campaign audience
Use the Campaign Audience page of the Audiences app to review, search, sort, or filter your existing Campaign audiences. You can also use this page to edit, duplicate, or delete them; and to assign them to campaigns.
Review a Campaign audience
Follow these steps to locate and review an existing Campaign audience:
Locate the audience you’d like to review.
Search by ID or Audience Name.
Filter by Status.
Open the column selector to add or remove a table column.
Select the desired audience ID in the ID column. This will open the audience in a pop-up window, where you can review its details.
Once the Campaign audience features a Ready status, you can review additional details.
Review the audience’s Reach, Cost (CPM), and Status in the summary panel.
Review each campaign and its details in the table.
Select Done to close the pop-up window and return to the Campaign Audience page.
Edit a Campaign audience
More on editing Campaign audiences: Only an existing Campaign audience’s name can be edited. If you’d like to apply changes to the audience’s other settings—such as its source campaigns and data collection period—we recommend duplicating the audience or creating a new one instead. |
Follow these steps to edit an existing Campaign audience’s name:
Select the existing name from the table’s Audience Name column, and type the new audience name directly in the cell.
Click the checkmark icon to confirm your selection.
Duplicate a Campaign audience
Follow these steps to duplicate an existing Campaign audience:
Select the page icon from the desired audience’s Actions column.
Follow steps 4 through 8 of the Create a Campaign audience workflow to name the audience and apply your preferred settings.
If no changes are applied, the duplicated audience will include the same source campaigns and settings as the existing audience, and its Audience Name will show “Copy of” followed by the existing audience’s name.
Select Duplicate to create the duplicated audience.
The duplicated audience will appear in the Campaign Audience table of the Audiences app and feature a Processing status. The original audience will remain unchanged.
Delete a Campaign audience
Audience deletion notice: Note that deleted audiences are unrecoverable, and this action is permanent. As a safeguard, consider duplicating and updating the existing audience to reflect any desired changes. |
You can delete Campaign audiences individually or in bulk. They must feature a Ready, Processing, or Failed status; and their Allowlist/Blocklist count must be 0.
Follow these steps to delete a Campaign audience.
To delete audiences individually, use the Actions column to select the trash can icon next to the individual audience that you’d like to delete
To delete audiences in bulk:
Select the checkboxes next to the desired audiences.
Click Delete.
The deleted audience(s) will no longer appear in the Audiences app.
Assign a Campaign audience to a campaign
Assign Campaign audiences to new or existing campaigns in the Audiences app or Campaigns app. A single campaign can target up to 20 audiences.
Add a Campaign audience to a new campaign - Audiences app
Follow these steps to assign Ready or Processing Campaign audiences to a new campaign from the Audiences app:
Select the checkbox(es) next to the desired audience(s).
Click Create Campaign. This will open the Create Campaign pop-up window.
Search or browse and select an insertion order from the Insertion Order field.
Enter the campaign’s name into the Campaign Name field.
Choose a unique one to differentiate this campaign from others that you may create.
Select Create. This will redirect you to the campaign creation page of the Campaigns app.
Locate and expand the Existing Audience section, where Campaign is pre-selected and the audience(s) that you added are listed.
If desired, open the Select Audiences menu to search and select additional Campaign audiences for this campaign to target.
Complete the campaign’s other required and applicable fields, as needed.
Refer to the Campaign Targeting Guide for additional support.
Save your changes.
Select Save as Draft to apply your selections in a draft format.
Select Run to apply your selections and create the campaign.
Add a Campaign audience to a new campaign - Campaigns app
Follow these steps to assign Ready or Processing Campaign audiences to a new campaign in from Campaigns app:
Open the Campaigns app.
Select an insertion order (IO) to arrive at the Insertion Order Info page.
Click + Create Campaign. We’ll redirect you to a form for the new campaign, where you can add or update its details and targeting parameters.
Locate and expand the Existing Audience section.
Select the Campaign audience type.
Open the Select Audiences menu to search and select the Campaign audiences that this campaign will target.
Complete the campaign’s other required and applicable fields, as needed.
Refer to the Campaign Targeting Guide for additional support.
Save your changes.
Click Save as Draft to apply your selections in a draft format.
Click Run to apply your selections and create the campaign.
Add a Campaign audience to an existing campaign - Audiences app
Follow these steps to assign Ready or Processing Campaign audiences to an existing campaign from the Audiences app:
Select the checkbox(es) next to the desired audience(s).
Click Assign To Campaign. This will open the Assign To Campaign pop-up window.
Use the Campaigns field to search or browse and select existing campaign(s).
Click Update to add the audience(s) to the campaign(s) you selected.
Add a Campaign audience to an existing campaign - Campaigns app
Follow these steps to assign Ready or Processing Campaign audiences to an existing campaign from the Campaigns app:
Open the Campaigns app.
Select an insertion order (IO) to arrive at the Insertion Order Info page.
Locate the Campaign Name column and click the desired campaign’s name. We’ll redirect you to a form for the campaign, where you can add or update its details and targeting parameters.
Locate and expand the Audience section.
Select the Campaign audience type.
Open the Select Audiences menu to search and select the Campaign audiences that this campaign will target.
Select Save to apply your changes to the existing campaign.
Remove a Campaign audience from a campaign
Follow these steps to remove a Campaign audience from an existing campaign:
Follow steps 1 through 5 of the Add a Campaign audience to an existing campaign - Campaigns app workflow to open the campaign.
In the Remove column, select the trashcan icon next to each Campaign audience that you’d like to remove from the campaign.
Save your changes.
Select Save as Draft to apply the changes in a draft format.
Select Run to apply the changes and create the campaign.
Select Save if the campaign is already running to apply your changes to the active campaign.
The campaign will no longer target the Campaign audience(s) that you removed. Note that the Campaign audience(s) will remain available in the Audiences app, and other campaigns that are targeting the audience(s) will not be impacted.
Locate additional Campaign audience resources