Custom Voter audiences help ensure your political campaigns reach the right users. These audiences are built using voter segments, and are customized based on locations, districts, demographics, party registration, and more.

When you create a Custom Voter audience, you’ll manually select data segments to customize your audience across a number of voter dimensions such as locations, districts, demographics, party registration, and more. You can also take advantage of AI-powered audience generation. Regardless of your approach, you’ll have an opportunity to review insights into the audience’s reach and demographic details, and apply any changes before generating it.

Refer to Create or manage a Custom Voter audience to get started.

Political advertisers are eligible to create a Custom Voter audience. A campaign must also meet each of these conditions before it becomes eligible for Custom Voter audience targeting.

*Audience type: A single campaign can target any combination of the listed audiences. Up to 20 audiences per campaign are supported.

You can review a Custom Voter audience’s status on the Custom Voter Audience page of the Audiences app. Refer to Review a Custom Voter audience for more information on how to access this page.

Custom Voter audiences each display a CPM price. Note that there’s no cost associated with generating a Custom Voter audience. Instead, the listed CPM price will apply once you run a campaign that’s targeting the Custom Voter audience.

You can review the CPM cost of targeting a given Custom Voter audience once it finishes generating and features a Ready status. Refer to Review a Custom Voter audience to learn how to locate an audience’s cost details.

When you create a Custom Voter audience, you’ll manually add your desired audience segments. These segments allow you to customize your audience across a number of voter dimensions such as locations, districts, demographics, party registration, and more.

To save time and simplify the process, you have the option to enter a description of your audience via an AI Assist chat box instead. You can also select a pre-loaded description for inspiration. Either option will begin building a Custom Voter audience for you that’s powered by AI, after which you can apply your requirements and create the audience.

You’ll have an opportunity to review the AI-generated segment selections and add or remove any selections to further customize your audience. Refer to Create or manage a Custom Voter audience to get started with AI-powered audience generation.

Your Custom Voter audience includes a Map view providing graphic insights into the audience’s voter density. Along with surfacing Potential Reach details, it compares the targetable audience size to the total addressable audience to determine whether it’s Broad, Moderate, or Specific.

The Map view also includes the distribution of Republicans, Democrats, and Others for the selected audience segments.

Your Custom Voter audience’s Insights tab includes graphic insights into the audience’s voter pool.

You can customize the targeting logic for your Custom Voter audience. This includes deciding between an “AND” or an “OR” relationship among each Segment Group, and between the individual audience segments included in those Segment Groups.

Note that “AND” relationships can impact an audience’s scale because they’re more restrictive than “OR” relationships. To help avoid interruptions to your campaign’s ability to spend, review the audience’s estimated Potential Reach details prior to targeting it.

Refer to the scenarios below for more information on which users would be reachable based on a Custom Voter audience’s Segment Groups and relationship settings.