Certain advertisers can create and target Custom Voter audiences if their account and campaign meet certain eligibility criteria. They must also follow specific steps to successfully create an audience and assign it to a campaign.

If you encounter an error or are blocked from creating, managing, or targeting a Custom Voter audience, refer to these resources first:

Return to this article to address and resolve other issues that you may encounter related to Custom Voter audiences.

Ready, Processing, or Failed Custom Voter audiences can be duplicated by following the steps outlined in Duplicate a Custom Voter audience.

Editing isn’t currently supported for Custom Voter audiences. Consider duplicating the audience instead. You’ll have an opportunity to rename the audience, add or remove selected states and audience segments, and save those changes to a new audience.

You can delete audiences individually or in bulk. Every selected audience must be unassigned from all campaigns before you can delete them.

You can easily reference whether an audience is assigned to any campaigns in the Allowlist/Blocklist column. Audiences with an Allowlist/Blocklist value of 0 can be deleted.

Deleted audiences are automatically removed from the Audiences as soon as you complete this action. For this reason, none of the Custom Voter audiences listed in the Audiences app will feature a Deleted status.

Custom Voter audience creation is enabled for Political advertisers. Confirm that your account and campaign meet Custom Voter audience eligibility requirements, and contact IQM’s support personnel if you believe that you should have access.

PG campaigns aren’t eligible for Custom Voter audience targeting. When you create a new campaign targeting a Custom Voter audience, the Advanced option is selected by default, and the PG option is disabled.

Only Advanced campaigns are eligible for targeting Custom Voter audiences.

If you’re attempting to add the Custom Voter audience to an existing campaign, and that campaign isn’t available in the Campaigns list, the campaign isn’t eligible for Custom Voter audience targeting or has already reached the maximum number of targeted audiences.

The Add To Campaign becomes disabled when the audience(s) you selected are not currently eligible for targeting.

Confirm that each audience you selected features a Ready or Processing status, and try again.

The Create Campaign becomes disabled when the audience(s) you selected are not currently eligible for targeting.

Confirm that each audience you selected features a Ready or Processing status, and try again.