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ICT audience overview
Integrated Care Team (ICT) audiences are an expansion of Matched audiences designed for Healthcare advertisers. They broaden reach beyond your NPI lists to include relevant care-team cohorts that share similar characteristics, and without requiring manual creation for those individual audiences.
Using IQM’s privacy-compliant Identity Graph, ICT audiences unify offline and online identifiers to target these users digitally. They rely on proprietary matching technology and apply data privacy measures for a secure, compliant solution.
Refer to Integrated Care Team (ICT) audience overview for more information and eligibility requirements, or continue reading to create and manage an ICT audience.
Create an ICT audience
Follow these steps to create an ICT audience for Healthcare campaigns:
Open the Audiences app.
Select ICT Audience.
Click + Create New. This will open the Create ICT Audience pop-up window.
Enter a name for the audience.
Choose whether your NPI file contains HCP or Nurse identifiers.
Select at least one Extension Audience.
A separate audience will be created for the parent ICT audience and each selected Extension Audience.
Select the Data Partner of your choice.
Add an XLSX or CSV file containing the list of NPIs.
Download the Sample file to ensure your file is formatted correctly.
If the desired file is stored in your device’s local files and you’d like to upload it, click Upload File and select it.
If the desired file is stored in your device’s local files and you’d like to drag and drop it, select the desired file and drag it into any area of the dashed rectangle.
If the desired file is stored in an external account such as Google Drive or Dropbox, select the corresponding company’s icon.
A pop-up window will open and prompt you to log in, accept any applicable privacy settings, and select the desired file from the online drive.
Open the Primary Matching Criteria menu and select the system field(s) contained in your file that will be used for audience matching.
Complete the required System Fields and Uploaded File Columns in the table.
Click + Add Field to add additional fields to the table.
Only one row is required; however, completing more will help increase the chances of a high Match Rate.
Select Create.
Your ICT audience and extension audience(s) will immediately begin processing. You can monitor their current status by following the steps outlined in Review an ICT audience.
Manage an ICT audience
Use the ICT Audience page of the Audiences app to review, search, sort, or filter your existing ICT audiences and extension audience(s). You can also use this page to change their name or delete them, and assign them to campaigns.
Review an ICT audience
Follow these steps to review an existing ICT audience:
Locate the audience you’d like to review.
Search by ID, Parent ID, or Audience Name.
Filter by Status, Data Partner, and/or Type (HCP, Nurse, Non-NPI Nurse).
Open the column selector to add or remove a table column.
Select the desired audience’s ID in the ID column. This will open that audience in a pop-up window, where you can review its details.
Review the audience details.
In the summary panel, review the audience’s Created On date, Type, Partner, and Status. Once the audience features a Ready status, you can also review additional data and insights such as Reach, Match Rate, and CPM Cost.
Download and review the file you uploaded when you created the audience.
Review the names and IDs of the Extension Audience(s) created from the uploaded audience.
Select Done to close the pop-up window and return to the ICT Audience page.
Re-Match an ICT audience
Re-Match notice: After a Re-Match is complete, the ICT audience’s Reach may increase, decrease, or remain the same. Note that–if the Re-Matched audience is the only mapped audience and its Reach is lower than the original audience’s Reach–the campaign may stop delivering.
No campaign disruption will occur during Re-Match processing; any associated campaigns will continue to target the existing ICT audience until the process is complete.
Refer to Integrated Care Team (ICT) audience overview - Re-Match for more details on audience Re-Matching and eligibility criteria. |
Follow these steps to retrigger the audience-matching process, which fetches the most recent and relevant match data and updates the ICT audience’s Reach and Match Rate details:
Select the refresh icon next to an eligible audience. This will open the Confirm Audience Re-Match pop-up window.
Review the disclaimer and any associated campaigns.
Select Re-Match to confirm your selection.
Edit an ICT audience
More on editing ICT audiences: Only an existing ICT audience’s name can be edited. If you’d like to apply changes to the audience’s other settings—such as its source file or type—consider creating a new one instead. |
Follow these steps to edit an existing ICT audience’s name:
Select the existing name from the table’s Audience Name column, and type the new audience name directly in the cell.
Click the checkmark icon to confirm your selection.
Duplicate an ICT audience
Duplication isn’t supported for ICT audiences.
Follow the steps outlined in Create an ICT audience to create a new audience instead.
Delete an ICT audience
Audience deletion notice: Note that deleted audiences are unrecoverable, and this action is permanent. |
You can delete ICT audiences individually or in bulk. They must feature a Ready, Processing, or Failed status; and their Allowlist/Blocklist count must be 0.
Follow these steps to delete an ICT audience:
To delete audiences individually, use the Actions column to select the trash can icon next to the individual audience that you’d like to delete
To delete audiences in bulk:
Select the checkboxes next to the desired audiences.
Click Delete.
The deleted audience(s) will no longer appear in the Audiences app.
Assign an ICT audience to a campaign
Notice on existing campaigns: You can assign an ICT audience to existing campaigns that are already targeting another ICT audience or aren’t targeting any audiences. Refer to ICT audience eligibility requirements for more details. |
ICT audiences can be assigned to new or existing campaigns from the Audiences app or Campaigns app. A signal campaign can target up to 20 audiences.
Refer to Assign an audience to a campaign for step-by-step instructions.
Review data costs
The Data Cost metric represents a campaign’s total spend or targeting and/or blocking data segments. This includes the total amount spent on audience targeting.
You can review a campaigns’ data costs in the following ways:
Review a campaign’s data costs from the Dashboard app
Follow the steps outlined in Customize a dashboard table - Add or remove a column to choose which metrics are displayed on your dashboard. Select the Data Cost metric from the Spending category to add it.
Review a campaign’s data costs from the Campaigns app
In the Campaigns app, open the column selector to choose which metrics are displayed in the table. Select the Data Cost metric from the Spending category to add it.
Review a campaign’s data costs from the Reports app
Follow the steps outlined in Generate a report to create a custom report. Select the Data Cost metric from the Spending category to add it to the report.
Locate additional ICT audience resources