Healthcare advertisers create and target Integrated Care Team (ICT) audiences if their account and campaign meet certain eligibility criteria.

If you encounter an error or are blocked from creating, managing, or targeting an ICT audience, refer to these resources first:

Return to this article to address and resolve other issues that you may encounter related to ICT audiences.

Duplication isn't supported for ICT audiences.

Follow the steps outlined in Create or manage an Integrated Care Team (ICT) audience to create a new audience instead.

Only an existing ICT audience’s name can be edited. You can rename an audience directly from the ICT Audience table by selecting the cell containing the existing name.

You can change an existing audience’s name by selecting it in the table’s Audience Name column.

Type the new audience name directly in the cell, and confirm your selection by clicking the checkmark icon.

You can delete audiences individually or in bulk. Every selected audience must be unassigned from all campaigns before you can delete them.

You can easily reference whether an audience is assigned to any campaigns in the Allowlist/Blocklist column. Audiences with an Allowlist/Blocklist value of 0 can be deleted.

Deleted audiences are automatically removed from the Audiences app as soon as you complete this action. For this reason, none of the ICT audiences listed in the Audiences app will feature a Deleted status.

Audience reach details generate automatically once the audience progresses from a Processing status to a Ready status. Refer to ICT audience statuses and Key terms and concepts - Records, Match Rate, and Reach for more information.

Depending on the size of the ICT audience, it may take 24 to 48 hours for us to complete the audience-matching process. Once completed, the audience’s status will change from Processing to Ready. If something goes wrong during audience creation, then it’ll feature a Failed status instead.

Each ICT audience can include one source file containing your NPI list. The parent audience and any extended audiences (HCP, Nurse, and/or Non-NPI Nurse) are all generated from the same file.

Repeat the processes outlined in Create or manage an Integrated Care Team (ICT) audience to upload another source file.

An audience’s Re-Match eligibility is determined by the audience sub-type and the number of days that have passed since the audience was last created or Re-Matched.

Refer to Integrated Care Team (ICT) audience overview - Re-Match for more details.

An audience undergoing the Re-Match process may fail for any of the following reasons:

Follow the steps outlined in Re-Match an ICT audience to try again.

PG campaigns aren’t eligible for ICT audience targeting. When you create a new campaign that will target the ICT audience, the Advanced option is selected by default, and the PG option is disabled.

Only Advanced campaigns are eligible for targeting ICT audiences. For this reason, the Audiences section is intentionally excluded from PG campaigns.

Campaigns typically support targeting multiple audience types. A campaign targeting an ICT audience, however, must only include one or more ICT audiences.

If the campaign isn’t targeting any other audience types, confirm how many audiences it’s targeting instead. One campaign can target up to 20 audiences.

If you’re attempting to add the ICT audience to an existing campaign, and that campaign isn’t available in the Campaigns list, the campaign isn’t eligible for ICT audience targeting. Refer to ICT audience eligibility requirements for more details.

The Add To Campaign button becomes disabled when the audience(s) you selected aren’t currently eligible for targeting and/or none of your campaigns are currently eligible.

Confirm that each audience you selected features a Ready or Processing status, and refer to ICT audience eligibility requirements for more details.

The Create Campaign button becomes disabled when the audience(s) you selected aren’t currently eligible for targeting.

Confirm that each audience you selected features a Ready or Processing status, and refer to ICT audience eligibility requirements for more details.