Article

Description

Account Based Marketing (ABM) audience overview

Dive into ABM audience concepts and requirements, and learn how you can craft highly specific healthcare audiences with key healthcare stakeholders based on account-based attributes.

Create or manage an Account Based Marketing (ABM) audience

Generate a new ABM audience or manage an existing one, and assign an audience to new or existing campaigns.

Troubleshoot an Account Based Marketing (ABM) audience

Uncover solutions to ABM audience issues that you may encounter when creating a new audience, managing an existing one, or adding it to a campaign.

Article

Description

Campaign audience overview

Dive into Campaign audience concepts and requirements, and learn how you can reach users who are already familiar with your brand, or offer new products and services to existing customers.

Create or manage a Campaign audience

Generate a new Campaign audience or manage an existing one, and assign an audience to new or existing campaigns.

Troubleshoot a Campaign audience

Uncover solutions to Campaign audience issues that you may encounter when creating or managing an audience or adding it to a campaign.

Article

Description

Contextual audience overview

Dive into Contextual audience concepts and requirements, and learn how you can reach users based on whether they visited sites that featured keywords and/or URLs that are relevant to your brand over a time period you specify.

Create or manage a Contextual audience

Generate a new Contextual audience or manage an existing one, and assign an audience to new or existing campaigns.

Article

Description

Geofarmed audience overview

Dive into Geofarmed audience concepts and requirements, and learn how you can reach users who’ve visited a specific geographic location that you define, whether on-premises or in proximity of the point of interest. This includes additional audience-creation options for Healthcare advertisers who want to reach healthcare professionals (HCPs) and nurses, and Political advertisers who want to reach voters, based on geolocation.

Create or manage a Geofarmed audience

Generate a new Geofarmed audience or manage an existing one, and assign an audience to new or existing campaigns.

Troubleshoot a Geofarmed audience

Uncover solutions to Geofarmed audience issues that you may encounter when creating a new audience, managing an existing one, or adding it to a campaign.

Article

Description

Lookalike audience overview

Dive into Lookalike audience concepts and requirements, and learn how you can identify and reach new, qualified prospects based on shared traits with your existing audiences.

Create or manage a Lookalike audience

Generate a new Lookalike audience or manage an existing one, and assign an audience to new or existing campaigns.

Troubleshoot a Lookalike audience

Uncover solutions to Lookalike audience issues that you may encounter when creating a new audience, managing an existing one, or adding it to a campaign.

Article

Description

Matched audience overview

Dive into Matched audience concepts and requirements, and learn how to reach users from your first-party data sources such as Customer Relationship Management (CRM) data for specialty campaigns, or past voters for political campaigns, for example.

Create and manage a Matched audience

Generate a new Matched audience or manage an existing one, and assign an audience to new or existing campaigns.

Troubleshoot a Matched audience

Uncover solutions to Matched audience issues that you may encounter when creating a new audience, managing an existing one, or adding it to a campaign.

Article

Description

Fraud, brand safety, and viewability pre-bid targeting overview

Dive into Pre-bid audience concepts and requirements, and learn how to ensure higher media quality and ad targeting that aligns with your brand’s standards.

Create or manage a Pre-bid audience

Generate a new Pre-bid audience or manage an existing one, and assign an audience to new or existing campaigns.

DoubleVerify (DV) pre-bid segments

Review the Pre-bid inventory segments that your campaigns can target; and learn the differences between avoidance and inclusion targeting.

Target Pre-bid audiences or pre-bid segments

Add a Pre-bid audience or individual Pre-bid segments to a new campaign or an existing one.

Pre-bid targeting frequently asked questions (FAQ)

Uncover answers to Pre-bid segment and Pre-bid audience targeting FAQ including tutorial content, pricing details, and measurement solutions.

Post-bid measurement overview

Assess ad performance data and inventory quality for campaigns that targeted Pre-bid audience segments.

Article

Description

Retargeted audience overview

Dive into Retargeted audience concepts and requirements, and learn how to increase engagement by bringing past visitors back to your website.

Create and manage a Retargeted audience

Generate a new Retargeted audience or manage an existing one, and assign an audience to new or existing campaigns.

Troubleshoot a Retargeted audience

Uncover solutions to Retargeted audience issues that you may encounter when creating a new audience, managing an existing one, or adding it to a campaign.

Article

Description

Segmented audience overview

Dive into Segmented audience concepts and requirements, and learn how to reach users based on their shared characteristics.

Create and manage a Segmented audience

Generate a new Segmented audience or manage an existing one, and assign an audience to new or existing campaigns.

Troubleshoot a Segmented audience

Uncover solutions to Segmented audience issues that you may encounter when creating a new audience, managing an existing one, or adding it to a campaign.

Article

Description

IQM Identity Graph overview

Dive into IQM Identity Graph, and learn how it takes a privacy-compliant approach to user and household mapping for more visibility and control throughout the campaign lifecycle, and without relying on third-party identity layers.