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Collection summary
When you generate data-backed audiences, you help ensure you identify and reach the right users, and drive better campaign results. Bring your own first-party data and leverage IQM’s data-management platform (DMP) to build audiences that perform.
The “Audience targeting and data management” collection is your guide to generating, managing, and targeting audiences. Refer to this article’s content catalog to discover each of the resources that are available in this collection.
Audiences
The audiences you build and target will determine the types of users who should see your ad. The types of audiences vary by your campaign’s objectives, and many advertisers add multiple audiences to meet their goals. For example, your upper-funnel awareness campaigns might target a Lookalike audience to identify and reach new, qualified prospects; and block a Campaign audience made up of users you’ve reached in past or current campaigns to help ensure that budgets are allocated to exposing new users to your brand.
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Account Based Marketing (ABM) audience
Review these resources to learn more about ABM audiences’ eligibility, metrics, creation, and targeting details.
Article | Description |
Dive into ABM audience concepts and requirements, and learn how you can craft highly specific healthcare audiences with key healthcare stakeholders based on account-based attributes. | |
Generate a new ABM audience or manage an existing one, and assign an audience to new or existing campaigns. | |
Uncover solutions to ABM audience issues that you may encounter when creating a new audience, managing an existing one, or adding it to a campaign. |
Campaign audience
Review these resources to learn more about Campaign audiences’ eligibility, metrics, creation, and targeting details.
Article | Description |
Dive into Campaign audience concepts and requirements, and learn how you can reach users who are already familiar with your brand, or offer new products and services to existing customers. | |
Generate a new Campaign audience or manage an existing one, and assign an audience to new or existing campaigns. |
Contextual audience
Review these resources to learn more about Contextual audiences’ eligibility, metrics, creation, and targeting details.
Article | Description |
Dive into Contextual audience concepts and requirements, and learn how you can reach users based on whether they visited sites that featured keywords and/or URLs that are relevant to your brand over a time period you specify. | |
Generate a new Contextual audience or manage an existing one, and assign an audience to new or existing campaigns. |
Geofarmed audience
Review these resources to learn more about Geofarmed audiences’ eligibility, metrics, creation, and targeting details.
Article | Description |
Dive into Geofarmed audience concepts and requirements, and learn how you can reach users who’ve visited a specific geographic location that you define, whether on-premises or in proximity of the point of interest. This includes additional audience-creation options for Healthcare advertisers who want to reach healthcare professionals (HCPs) and nurses, and Political advertisers who want to reach voters, based on geolocation. | |
Generate a new Geofarmed audience or manage an existing one, and assign an audience to new or existing campaigns. | |
Uncover solutions to Geofarmed audience issues that you may encounter when creating a new audience, managing an existing one, or adding it to a campaign. |
Lookalike audience
Review these resources to learn more about Lookalike audiences’ eligibility, metrics, creation, and targeting details.
Article | Description |
Dive into Lookalike audience concepts and requirements, and learn how you can identify and reach new, qualified prospects based on shared traits with your existing audiences. | |
Generate a new Lookalike audience or manage an existing one, and assign an audience to new or existing campaigns. | |
Uncover solutions to Lookalike audience issues that you may encounter when creating a new audience, managing an existing one, or adding it to a campaign. |
Matched audience
Review these resources to learn more about Matched audiences’ eligibility, metrics, creation, and targeting details.
Article | Description |
Dive into Matched audience concepts and requirements, and learn how to reach users from your first-party data sources such as Customer Relationship Management (CRM) data for specialty campaigns, or past voters for political campaigns, for example. | |
Generate a new Matched audience or manage an existing one, and assign an audience to new or existing campaigns. | |
Uncover solutions to Matched audience issues that you may encounter when creating a new audience, managing an existing one, or adding it to a campaign. |
Pre-bid audience
Review these resources to learn more about Pre-bid audiences’ eligibility, metrics, creation, and targeting details.
Article | Description |
Dive into Pre-bid audience concepts and requirements, and learn how to ensure higher media quality and ad targeting that aligns with your brand’s standards. | |
Generate a new Pre-bid audience or manage an existing one, and assign an audience to new or existing campaigns. | |
Review the Pre-bid inventory segments that your campaigns can target; and learn the differences between avoidance and inclusion targeting. | |
Add a Pre-bid audience or individual Pre-bid segments to a new campaign or an existing one. | |
Uncover answers to Pre-bid segment and Pre-bid audience targeting FAQ including tutorial content, pricing details, and measurement solutions. | |
Assess ad performance data and inventory quality for campaigns that targeted Pre-bid audience segments. |
Retargeted audience
Review these resources to learn more about Retargeted audiences’ eligibility, metrics, creation, and targeting details.
Article | Description |
Dive into Retargeted audience concepts and requirements, and learn how to increase engagement by bringing past visitors back to your website. | |
Generate a new Retargeted audience or manage an existing one, and assign an audience to new or existing campaigns. | |
Uncover solutions to Retargeted audience issues that you may encounter when creating a new audience, managing an existing one, or adding it to a campaign. |
Segmented audience
Review these resources to learn more about Segmented audiences’ eligibility, metrics, creation, and targeting details.
Article | Description |
Dive into Segmented audience concepts and requirements, and learn how to reach users based on their shared characteristics. | |
Generate a new Segmented audience or manage an existing one, and assign an audience to new or existing campaigns. | |
Uncover solutions to Segmented audience issues that you may encounter when creating a new audience, managing an existing one, or adding it to a campaign. |
Identity
With the average American owning more than 20 internet-connected devices, the ability to recognize consumers across channels is as important as reaching them with your ad in the first place. The IQM Identity Graph recognizes consumers across channels and devices to unify identifiers into a single profile to help ensure you get the most out of your media dollars when you target audiences on the IQM platform.
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All articles
Review these resources to learn more about the IQM Identity Graph, including how it works and which campaign elements it powers.
Article | Description |
Dive into IQM Identity Graph, and learn how how it takes a privacy-compliant approach to user and household mapping for more visibility and control throughout the campaign lifecycle, and without relying on third-party identity layers |
More resources
This page includes all of the articles that you’ll find in the “Audience targeting and data management” collection.
Refer to the “Locate more resources” section at the bottom of each article that you review to uncover more, relevant information about the same topic or workflow.