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Import an audience from the L2 DataMapping platform

Export audiences directly from the L2 platform and import them into the IQM platform.

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Written by Team IQM
Updated over 2 weeks ago

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L2 audience import overview

IQM partners with data provider “L2” to offer comprehensive voter and constituent targeting solutions. Our direct integrations allow you to export audiences directly from the L2 platform and import them into the IQM platform. You can manage these audiences in the Audiences app, or add them directly to your campaigns.

Import an L2 audience

Prepare to import an L2 audience

You’ll need these three items before you can import an L2 audience:

  1. An L2 platform account login.

  2. Your IQM account ID.

  3. The segment name.

Follow these steps to locate your IQM account ID:

  1. Select My Profile from the IQM homepage.

  2. Click Organizations.

  3. Locate the code listed in the ID field.

Send universe

Follow these steps to send an audience from the L2 platform to your account on the IQM platform:

  1. Navigate to the L2 DataMapping platform (external link) and log into your account.

  2. Search for and select the audience you’d like to send to the IQM platform.
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  3. Locate the SOURCE category.

  4. Select the + icon next to the Universes dropdown menu to create a new universe.

  5. Enter a name for the universe using the following naming convention: IQM_[IQM account ID]_[Segment name].

    1. Replace the items in brackets with the correct values, and remove the brackets. For example, “IQM_123456_CustomSegment”.

  6. Select the universe name you entered to open the Universe Details page.
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  7. Click the house icon.

  8. Select Transmit this Universe to a third-party application.

  9. Choose IQM from the list of third-party applications that populate.
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  10. Click SEND UNIVERSE to export the universe to the IQM platform.

Manage an imported L2 audience

You can manage an imported L2 audience in the same way that you’d manage a standard Segmented audience.

Refer to Create or manage a Segmented audience for step-by-step instructions on locating and managing your audience.

Assign an imported L2 audience to a campaign

You can add an L2 audience to new or existing campaigns, and from the Audiences or Campaigns apps. The steps you’ll take to complete these processes are the same as a standard Segmented audience.

Refer to Assign an audience to a campaign for step-by-step instructions on assigning an L2 audience—or any audience type—to a campaign.

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