IQM Corporation

Team IQM

Plan, create, and manage insertion orders (IOs) and campaigns

Media planning and campaign setup

Determine the time and day that your ads will play

Schedule your campaign ads

Add images, HTML, audio, or videos to your campaign

Add creatives to your campaign

Uncover how insertion orders provide an effective means of organizing and managing campaigns; and learn how IOs differ from campaigns.

Insertion orders (IO) overview

What are the capabilities, limitations, and best practices of Insertion Orders?

Frequency Capping- What is it and How does IQM Execute it?

What are the Capabilities, Limitations and Best Practices for Frequency Capping?

What is an Insertion Order vs. Campaign?

Functionality of the IO Listing Table

Estimate Reach, Impression, and Audience Size for a campaign

Dive into Planner inputs, outputs, and requirements; and learn how Planner forecasts can help ensure your campaigns scale effectively.

Planner proposal overview

Add your targeting criteria to a new media plan; or edit, download, or duplicate one you've already created.

Create or manage a Planner proposal

Transition from planning to execution by generating the campaigns from your Planner proposal.

Generate a campaign from a Planner proposal

Uncover solutions to Planner errors related to creating a new Planner proposal or generating campaigns from an existing one.

Troubleshoot a Planner proposal or campaign

Campaign planning

Choose the audiences your campaign will target

Select an audience for your campaign

Learn how to select the inventories you might need for your ads

Select inventories for your campaign

Choose which user groups and device types your ads should target

Select target demographics and device types

What is the difference between CTV and OTT?

Choose the target location for your campaign

Targeting

Select which data exchanges your campaign should use

Select the Ad exchanges for your campaign

This allows your campaign to include or exclude specific filters once it runs.

Set inclusion and exclusion lists

What is campaign optimization?

Optimize

Uncover the key differences between budget-based and impression-based IOs to help inform which one you should create for your ad campaigns.

Budget-based and impression-based insertion order (IO) overview

Create an impression-based IO; edit, duplicate, or delete an existing one; or add new or existing campaigns to it.

Create or manage an impression-based insertion order (IO)

Create a budget-based IO; edit, duplicate, or delete an existing one; or add new or existing campaigns to it.

Create or manage a budget-based insertion order (IO)

Uncover answers to common IO questions including those related to budgets, creation, and management.

Insertion orders (IO) frequently asked questions (FAQ)

Create a new budget-based or impression-based IO, or manage an existing one. 

Insertion orders (IOs)

Create a new campaign; or pause, edit, duplicate, delete, or optimize an existing one.

Create or manage a campaign

Start a political ad campaign

Uncover how campaigns define how, when, and where ads are placed; and learn how campaigns differ from IOs.

Campaigns overview

Review each required and optional campaign targeting element, and apply the settings that make the most sense for your campaign.

Campaign targeting guide

Uncover the purpose of campaign scheduling and understand how your scheduling settings are executed in the IQM platform.

Campaign scheduling (dayparting) overview

Set a weekly schedule to determine when your ads will be displayed and ensure your message reaches the right users, and at the right time.

Schedule a campaign's ads (dayparting)

Uncover answers to common campaign questions including those related to targeting, budgets, creation, and management.

Campaigns frequently asked questions (FAQ)

Discover how a campaign's priority settings allow you to take control of the way an IO's individual campaigns deliver impressions.

Campaign priority overview

Apply campaign priority settings to take control of the way an IO's individual campaigns deliver impressions.

Set or manage campaign priorities

Create a new campaign, or manage an existing one. 

Campaigns

Find answers and get help from Intercom Support and Community Experts

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