IQM Corporation

Team IQM

Predict how well your strategies will scale, and build campaigns that drive immediate results.

Media planning and campaign setup

Discover each of the resources that are available in this Help Center collection.

"Media planning and campaign setup" collection overview

A guide to the content that you'll encounter in the "Media planning and campaign setup" collection. 

Media planning and campaign setup - Start here

Uncover the forecasts you can generate from the Campaign Estimations tool and which campaign parameters affect its projections.

Campaign Estimations overview

Generate Targetable Audience, Reach & Impressions, and Bid Landscape forecasts for new and existing campaigns.

Run Campaign Estimations

Dive into Planner inputs, outputs, and requirements; and learn how Planner forecasts can help ensure your campaigns scale effectively.

Planner proposal overview

Add your targeting criteria to a new media plan; or edit, download, or duplicate one you've already created.

Create or manage a Planner proposal

Transition from planning to execution by generating the campaigns from your Planner proposal.

Generate a campaign from a Planner proposal

Uncover solutions to Planner errors related to creating a new Planner proposal or generating campaigns from an existing one.

Troubleshoot a Planner proposal or campaign

Dive into HCP Planner inputs, outputs, and requirements, and learn how HCP plan forecasts can help ensure your plans scale effectively.

Healthcare Professional (HCP) Planner overview

Add your targeting criteria to a new HCP media plan; or edit, download, or duplicate one you’ve already created.

Create or manage a Healthcare Professional (HCP) Planner plan

Transition from planning to execution by activating your HCP plan and generating its campaigns.

Generate a campaign from a Healthcare Professional (HCP) Planner plan

Address and resolve factors that may block your ability to create or manage HCP Planner plans.

Troubleshoot a Healthcare Professional (HCP) Planner plan or campaign

Gain powerful insights into your media plans’ or campaigns’ potential reach, impressions, and more.

Campaign planning and forecasting

Uncover how insertion orders provide an effective means of organizing and managing campaigns; and learn how IOs differ from campaigns.

Insertion orders (IO) overview

Uncover the key differences between budget-based and impression-based IOs to help inform which one you should create for your ad campaigns.

Budget-based and impression-based insertion order (IO) overview

Create an impression-based IO; edit, duplicate, or delete an existing one; or add new or existing campaigns to it.

Create or manage an impression-based insertion order (IO)

Create a budget-based IO; edit, duplicate, or delete an existing one; or add new or existing campaigns to it.

Create or manage a budget-based insertion order (IO)

Uncover answers to common IO questions including those related to budgets, creation, and management.

Insertion orders (IO) frequently asked questions (FAQ)

Functionality of the IO Listing Table

Create a new budget-based or impression-based IO, or manage an existing one. 

Insertion orders (IOs)

Uncover how campaigns define how, when, and where ads are placed; and learn how campaigns differ from IOs.

Campaigns overview

Review each required and optional campaign targeting element, and apply the settings that make the most sense for your campaign.

Campaign targeting guide

Create a new campaign; or pause, edit, duplicate, delete, or optimize an existing one.

Create or manage a campaign

Uncover the purpose of campaign scheduling and understand how your scheduling settings are executed in the IQM platform.

Campaign scheduling (dayparting) overview

Set a weekly schedule to determine when your ads will be displayed and ensure your message reaches the right users, and at the right time.

Schedule a campaign's ads (dayparting)

Discover how a campaign's priority settings allow you to take control of the way an IO's individual campaigns deliver impressions.

Campaign priority overview

Apply campaign priority settings to take control of the way an IO's individual campaigns deliver impressions.

Set or manage campaign priorities

Uncover answers to common campaign questions including those related to targeting, budgets, creation, and management.

Campaigns frequently asked questions (FAQ)

Start a political ad campaign

Learn how to approach optimization: making data-driven decisions to improve a campaign’s performance.

Optimization overview

Learn how interest-based advertising works, what opting out means, and how to opt out.

AdChoices and interest-based advertising frequently asked questions (FAQ)

Create a new campaign, or manage an existing one. 

Campaigns

Find answers and get help from Intercom Support and Community Experts

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