Add campaign scheduling settings to a campaign to spend more effectively and engage your audience when they are most likely to be consuming digital media.

Not every time of day or day of the week is ideal for every business. For example, you may want to reflect your business’s operating hours. Your target audience’s online behavior can also vary depending on factors like their work schedule, lifestyle, and even the type of device they use.

With campaign scheduling, you can set a weekly schedule to determine when your ads will be displayed. These settings help ensure your message reaches the right users, and at the right time.

The way in which you’ll set up scheduling can differ by platform. For example, certain platforms will prompt you to choose days and times to block, while others will prompt you to choose days and times to permit. In the IQM platform, you’ll choose which days and times you’d like for your ads to appear. All non-selected days and times will be blocked from serving ad impressions to users.

Refer to Schedule a campaign’s ads (dayparting) to apply your preferred settings to new or existing campaigns.

Selecting one or more cells means that there are restrictions placed on the days or times that the campaign can serve impressions to users. It can only do so during the specific days and times you select. All unselected time periods will be blocked from serving impressions.

In this example, today is Monday. An advertiser wants to block serving ad impressions on certain days and times. They create a campaign with the Scheduling settings shown above. This campaign will serve no impressions from 1:00pm-2:00pm on weekdays and 9:00am-4:00pm on weekends; but is permitted to serve impressions during all selected times.

Refer to the table below for more details on the campaign’s ad-serving behavior based on these settings for a given day of the week and time frame.

* If today was not Monday, then the table’s yellow cells would display as white cells.

Selecting no cells means that there are no restrictions placed on the days or times that the campaign can serve impressions to users.

In this example, today is Monday. An advertiser creates a new campaign with no Scheduling settings applied to it. This campaign is permitted to serve impressions on any day of the week, and at any time.

If the advertiser changes their mind and selects one or more time ranges to target, then any days and times that aren’t selected will be blocked from serving impressions. Refer to Cell colors example – Campaign scheduling settings are applied for more information.