Add campaign scheduling settings to a campaign to spend more effectively and engage your audience when they are most likely to be consuming digital media.

Not every time of day or day of the week is ideal for every business. For example, you may want to reflect your business’s operating hours. Your target audience’s online behavior can also vary depending on factors like their work schedule, lifestyle, and even the type of device they use.

With campaign scheduling, you can set a weekly schedule to determine when your ads will be displayed. These settings help ensure your message reaches the right users, and at the right time.

The way in which you’ll set up scheduling can differ by platform. For example, certain platforms will prompt you to choose days and times to block, while others will prompt you to choose days and times to permit. In the IQM platform, you’ll choose which days and times you’d like for your ads to appear. All non-selected days and times will be blocked from serving ad impressions to users.

Refer to Schedule a campaign’s ads (dayparting) to apply your preferred settings to new or existing campaigns.

A campaign can only serve impressions to users during the days and times that are selected:

An advertiser creates a new campaign with no Scheduling settings applied to it. This campaign is permitted to serve impressions on any day of the week, and at any time.

If the advertiser changes their mind and selects one or more time ranges to target, then any days and times that aren’t selected (White cells) will be blocked from serving impressions. Refer to Cell colors example – Campaign scheduling settings are applied for more information.

An advertiser creates a new campaign and wants to apply Scheduling settings to it. By default, the campaign is permitted to serve impressions on any day of the week, and at any time. The advertiser chooses which days and times to block (White cells) and which days and times to allow (Blue cells) ad serving.

In this example, the advertiser adds the Scheduling settings shown above. Refer to the table below for more details on the campaign’s ad-serving behavior based on these settings for a given day of the week and time frame. In summary, the campaign is allowed to serve ad impressions between 6:00am-6:59am on Mondays, Tuesdays, Thursdays, Fridays, Saturdays, and Sundays; and between 12:00am-5:59am and 7:00am-11:59pm on Wednesdays.

Since the advertiser selected individual time ranges to target (Blue cells), any days and times that aren’t selected will be blocked from serving impressions (White cells).