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Campaign scheduling overview
With campaign scheduling, you can set a weekly schedule to determine when your ads will be displayed to your target audience. By default, every campaign is permitted to serve impressions on any day of the week, and at any time. If you would like to schedule ads instead, you’ll select the specific dates and times that you’d like to allow, and any dates and times you don’t select will be blocked from serving ad impressions.
Refer to Campaign scheduling (dayparting) overview for more details on how your campaign’s scheduling settings are executed.
Schedule a campaign’s ads
You can add scheduling settings to a new or existing campaign from the Campaigns app:
Campaigns app - Existing campaign
Follow these steps to schedule ads for a campaign that you’ve already created:
Open the Campaigns app.
Select the insertion order (IO), and search or browse the IO’s campaigns to locate the one for which you want to add scheduling settings.
Click the campaign’s name in the Campaign Name column. You’ll be redirected to a landing page for the campaign, where you can add or update its targeting parameters, including scheduling details.
Locate and expand the Scheduling section.
Click the checkbox in the top-left corner of the table to deselect all cells.
Choose which days and times the campaign will be allowed to serve ad impressions:
Click individual cells to allow ad serving for an individual hour-hour time block.
Click a time heading to allow ad serving during that time on every day of the week.
Click a day heading to allow ad serving during any time on that day of the week.
Click a cell and drag your cursor to select multiple time blocks at once to allow ad serving during those selected days and times.
Click Save to apply the new schedule to the existing campaign.
The campaign will be allowed to serve ad impressions during the selected days and times (Blue cells), and will be blocked from serving impressions during any unselected days and times (White cells). Refer to Campaign scheduling (dayparting) overview to review examples and more details on how your campaign’s scheduling settings are executed in the IQM platform.
Campaigns app - New campaign
Follow these steps to schedule ads for a new campaign:
Open the Campaigns app.
Select the insertion order (IO) to arrive at the Insertion Order Info page.
Click + Create Campaign. You’ll be redirected to a landing page for the new campaign, where you can add or update its details and targeting parameters.
Locate and expand the Scheduling section.
Click the checkbox in the top-left corner of the table to deselect all cells.
Choose which days and times the campaign will be allowed to serve ad impressions:
Click individual cells to allow ad serving for an individual hour-hour time block.
Click a time heading to allow ad serving during that time on every day of the week.
Click a day heading to allow ad serving during any time on that day of the week.
Click a cell and drag your cursor to select multiple time blocks at once to allow ad serving during those selected days and times.
Click Save as Draft to apply your changes to the campaign in a draft format, or select Run if you’ve completed all other required and applicable sections for this campaign.
The campaign will be allowed to serve ad impressions during the selected days and times (Blue cells), and will be blocked from serving impressions during any unselected days and times (White cells). Refer to Campaign scheduling (dayparting) overview to review examples and more details on how your campaign’s scheduling settings are executed in the IQM platform.
Remove a campaign’s scheduling settings
Follow these steps to clear a campaign’s existing scheduling settings:
Open the Campaigns app.
Select the insertion order (IO), and search or browse the IO’s campaigns to locate the one for which you want to add scheduling settings.
Click the campaign’s name in the Campaign Name column. You’ll be redirected to a landing page for the campaign, where you can add or update its targeting parameters, including scheduling details.
Locate and expand the Scheduling section.
Select the checkbox in the top-left corner of the table to select all cells.
You’ll know that all scheduling settings are successfully cleared once the calendar grid shows only blue cells. If the calendar grid shows only white cells, then the campaign will be blocked from serving ad impressions at any time. Review Key terms and concepts: Cell colors for more details.
Click Save to apply your changes to the existing campaign.
With all cells selected in the Scheduling section, this campaign is now allowed to serve impressions on any day of the week, and at any time of the day.
Locate additional campaign scheduling resources