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Media planning and campaign setup
Media planning and campaign setup
Plan, create, and manage insertion orders (IOs) and campaigns
By Team
1 author
28 articles
Campaign planning
Estimate Reach, Impression, and Audience Size for a campaign
Planner proposal overview
Create or manage a Planner proposal
Generate a campaign from a Planner proposal
Troubleshoot a Planner proposal or campaign
Targeting
Select an audience for your campaign
Select inventories for your campaign
Select target demographics and device types
What is the difference between CTV and OTT?
Choose the target location for your campaign
Optimize
Select the Ad exchanges for your campaign
Set inclusion and exclusion lists
What is campaign optimization?
Insertion orders (IOs)
Insertion orders (IO) overview
Budget-based and impression-based insertion order (IO) overview
Create or manage an impression-based insertion order (IO)
Create or manage a budget-based insertion order (IO)
Insertion orders (IO) frequently asked questions (FAQ)
Functionality of the IO Listing Table
Campaigns
Create or manage a campaign
Start a political ad campaign
Campaigns overview
Campaign targeting guide
Campaign scheduling (dayparting) overview
Schedule a campaign's ads (dayparting)
Campaigns frequently asked questions (FAQ)
Campaign priority overview
Set or manage campaign priorities