A: The primary function of a campaign is to define how you’ll serve ads, when those ads will be served, and where they’ll be placed. It contains a set of targeting parameters, an ad format and versions, bidding strategies, and any other targeting settings that you specify. You’ll set these parameters at the start of a campaign and adjust them throughout its flight to optimize performance.

Refer to Campaigns overview for more information.

A: While campaigns include individual strategies, IOs function as an organizational framework. They’re the parent hierarchy that houses a set of campaigns, which you can oversee and manage individually or as a group.

Refer to Campaigns versus insertion orders (IOs) for more information on the individual functions that can be managed at the campaign level and/or IO level.

A: The naming conventions of both IOs and campaigns differ by DSP. Refer to the table below for a comparison of common naming conventions across DSPs.

A: A campaign budget determines the total amount of monetary spend or impressions that you’d like to allocate to that particular strategy. The campaign will stop serving impressions once it reaches that amount, even if its End Date hasn’t been reached.

Note that the IO’s budget, however, ensures that all assigned campaigns will stop serving once their cumulative spend reaches the monetary budget or impression budget that you’ve defined. In other words, the IO’s budget settings supersede an individual campaign’s budget settings when the IO budget is reached before the campaign budget.

A: The choice between a monetary or impression depends on your goals, budget preferences and flexibility, and desired outcomes. Refer to Budget-based and impression-based insertion order (IO) overview to learn more about the differences between these IO types and inform which type you should create for your campaigns.

A: Your IO-budget settings outweigh individual campaigns’ budget settings. The cumulative monetary spend or impressions of the campaigns associated with an IO won’t exceed the IO budget. This remains true even if an individual campaign hasn’t yet reached its campaign-level budget.

A: All campaigns associated with the IO will stop service once their cumulative monetary spend or impression spend reaches the IO budget that you’ve set. Each individual campaign will stop serving if they reach the IO budget or their individual campaign budget—whichever event occurs first.

A: A campaign may stop serving ads when any of the following are true:

A: Yes, you can increase the campaign’s monetary or impression budget at any time. The campaign will automatically begin serving if the budget is increased and the campaign hasn’t reached its End Date.

A: Refer to Create or manage a campaign for step-by-step instructions on creating a new campaign.

A: Refer to Create or manage a campaign for step-by-step instructions on managing an existing campaign.

A: No, the IO you choose during campaign creation will remain associated with it and govern its settings. Additional IOs aren’t supported.

A: The IO’s Start Date and End Date outweighs campaign-level date settings. The IO’s date settings are definitive, and campaigns won’t serve ads outside of these dates even if their individual dates occur before or after this time frame.

A: No, a campaign’s Budget Type settings are inherited from the IO that it’s associated with. The IO and all of its associated campaigns will continue to reflect the budget-based or impression-based settings that you initially chose during setup.

A: In most cases, a campaign paces behind when bid prices are too low to win in programmatic auctions, or when a campaign’s targeting rules are too restrictive. For example:

Refer to Troubleshoot a campaign that’s pacing behind for more support with uncovering the primary factors that are influencing a specific campaigns’ pacing performance, and applying any necessary changes to help ensure it spends full.

A: A Draft campaign is one that you’ve started creating but haven’t chosen to Run.

A Pending campaign is one that you chose to Run, but it’s currently under review and will begin serving once it’s approved.

A Rejected campaign is one that you chose to Run, but it wasn’t approved. You’ll need to make the required updates before it can move to a Running status.

A Running campaign was approved and is within the Start Date and End Date that you selected, and its monetary or impression budget hasn’t been reached.

A Paused campaign has temporarily stopped serving because you chose to suspend it. It will resume serving once you choose to Run it if its End Date hasn’t been reached and the IO it’s associated with hasn’t reached its IO budget.

A Deleted campaign was manually deleted by a user. You can view a Deleted campaign, but you can’t reactivate it.

An Expired campaign reached its End Date. You can update the End Date to restore the campaign if you’d like for it to continue serving ads. Refer to Restore an expired campaign for step-by-step instructions.

A: The status of a campaign remains Running if its End Date hasn’t yet been reached, regardless of spend or budget. However, the individual campaign will stop serving impressions once the IO budget or individual campaign budget is reached–whichever event takes place first. Campaigns will feature a warning icon next to their names in the IQM platform when ad serving has stopped.

A: A campaign features an Expired status once its End Date is reached. The campaign will stop serving ads when its status changes from Running to Expired.

You can extend a campaign’s End Date to restore its Running status and resume serving ads. Refer to Restore an expired campaign for step-by-step instructions.