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Campaign priority overview
Campaign priority settings allow you to take control of the way your insertion order’s (IO) individual campaigns deliver their impressions. These settings are optional but recommended as they establish a sequential order of bidding once you choose the order in which each campaign should be executed. These priorities can range from 1 to 10, with smaller numbers indicating a higher priority, and larger numbers indicating a lower priority.
Refer to Campaign priority overview for more information on how campaign priorities work and to learn what makes a campaign eligible for these settings.
Set or manage campaign priorities
More on bulk edits: Note that, while applying priorities in bulk in supported, bulk edits are reserved for when multiple campaigns will feature the same priority.
You’ll follow the same steps to set a campaign’s priority for the first time, or to change or remove a campaign’s priority. You can complete these processes for one campaign at a time or in bulk.
Set or manage campaign priorities individually
Follow these steps to apply priorities to one campaign at a time:
Open the Campaigns app.
Search or browse your existing insertion orders (IOs) to locate the one that should serve as the parent hierarchy for the campaign(s) that you’ll create.
Click on the name of the desired IO. This will open the Insertion Order Info page, which lists each of the campaigns that you’ve associated with the IO.
Locate the Priority column and select the cell next to the desired campaign.
Type a whole number between 1 and 10 to indicate the campaign’s priority.
The highest priority is 1 and the lowest priority is 10.
Select the checkmark icon to apply the new or updated priority, or select the cancel icon to discard your changes.
Set or manage campaign priorities in bulk
Follow these steps to assign the same priority to multiple campaigns:
Follow steps 1 through 3 of the Set or manage campaign priorities individually workflow.
Select the checkbox next to each campaign that should feature the same priority.
Click Set Priority. This will open the Set/Change Priority pop-up window.
The Set Priority button is enabled only when the selected campaign(s) meet the eligibility criteria.
Type a whole number between 1 and 10 to indicate the priority of the selected campaigns.
The highest priority is 1 and the lowest priority is 10.
Select Set to add a priority to the campaign for the first time, or Change to apply your edits to an existing priority setting.