IQM Corporation

Team IQM

Learn how to create, and add information to your campaign to better suit your needs

Create a Campaign

Start a political ad campaign

How to create a campaign, use the campaign summary, and add new campaign info.

Create a new campaign

Determine the time and day that your ads will play

Schedule your campaign ads

Add images, HTML, audio, or videos to your campaign

Add creatives to your campaign

What is an Insertion Order?

How to create an Insertion Order

What are the capabilities, limitations, and best practices of Insertion Orders?

Frequency Capping- What is it and How does IQM Execute it?

What are the Capabilities, Limitations and Best Practices for Frequency Capping?

What is a Budget vs. Impression-Based IO?

What is an Insertion Order vs. Campaign?

Functionality of the IO Listing Table

Editing an IO

Duplicating an IO

Deleting an IO

Estimate Reach, Impression, and Audience Size for a campaign

Planning

Choose the audiences your campaign will target

Select an audience for your campaign

Learn how to select the inventories you might need for your ads

Select inventories for your campaign

Choose which user groups and device types your ads should target

Select target demographics and device types

What is the difference between CTV and OTT?

Choose the target location for your campaign

Targeting

A Guide to IO Pacing, Campaign Pacing & Daily Pacing in IQM's Platform

Manage

Select which data exchanges your campaign should use

Select the Ad exchanges for your campaign

This allows your campaign to include or exclude specific filters once it runs.

Set inclusion and exclusion lists

Learn how to strategize your bidding for your campaign

Set a bid strategy for your campaign

What is campaign optimization?

What is Campaign Priority?

Optimize

Find answers and get help from Intercom Support and Community Experts

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Track the progress of all tickets related to your company.

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