IQM Help Center

Reporting and analytics

Uncover and interpret data and insights.

Reporting and analytics - Start here

"Reporting and analytics" collection overview

Reports overview

Generate, manage, or send a report

Troubleshoot a report

Report dimensions and metrics

Conversion reporting metrics

Video Completion Rate (VCR) reporting metrics overview

Cost reporting metrics overview

Spending reporting metrics overview

Performance reporting metrics overview

Budget reporting metrics overview

Reporting dimensions overview

Campaign Bidding Insights reports

Campaign Bidding Insights overview

Generate and interpret a Campaign Bidding Insights report

Troubleshoot a Campaign Bidding Insights report

Audience Insights reports

Audience Insights report overview

Generate or manage an Audience Insights report

Troubleshoot an Audience Insights report

Voter Level Data (VLD) Insights reports

Voter Level Data (VLD) Insights report overview

Generate or manage a Voter Level Data (VLD) Insights report

Troubleshoot a Voter Level Data (VLD) Insights report

Provider Level Data (PLD) Insights reports

Provider Level Data (PLD) Insights report overview

Generate or manage a Provider Level Data (PLD) Insights report

Troubleshoot a Provider Level Data (PLD) Insights report

Script Lift Study (SLS) Insights reports

Script Lift Study (SLS) Insights report overview

Generate or manage a Script Lift Study (SLS) Insights report

Troubleshoot a Script Lift Study (SLS) Insights report

Data dashboards

Dashboard overview

Create or manage a dashboard

Manage a campaign from a dashboard

Generate performance and insights data from a dashboard

Data visualization

Import IQM campaign data into Google Looker Studio

Account activity

Activity Log overview

Manage an Activity Log