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Collection summary
Data and analytics are central to connecting ad spend to business results, and determining whether a campaign achieved the goals that you defined for it.
The “Reporting and analytics” collection is your guide to uncovering and interpreting the data that you’ll use to improve performance across each of your strategies. Refer to this article’s content catalog to discover each of the resources that are available in this collection, and review them to make the most of your data in the IQM platform.
Custom reports
With custom reports, you can drag and drop dimensions and metrics to create fully customized reports. Generate the analytics that matter most to the business, and use them to inform current and future campaign optimizations.
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All articles
Review these resources to learn more about custom report creation:
Article | Description |
Dive into custom reports concepts and requirements, and locate dedicated resources for each reporting metric and dimension. | |
Create a new custom report; run, download, duplicate, or delete one you’ve already created; and schedule one-time or recurring email delivery. | |
Uncover solutions to custom report issues related to creating a new report or managing an existing one. |
Review these resources to learn more about custom report metrics and dimensions:
Article | Description |
Learn about the seven conversion metrics that you can use to measure the number of users who completed a desired action after interacting with your ad, and how those conversions impacted your costs. | |
| Learn about the seven VCR metrics that you can use to measure whether your video creatives are engaging your intended audience. |
| Learn about the four cost metrics that you can use to measure advertising costs and increase margins on certain ad strategies. |
| Learn about the six spending metrics that you can use to measure the costs incurred from data targeting, media buying, and insights reporting. |
| Learn about the five performance metrics that you can use to measure the breadth and effectiveness of a campaign. |
| Learn about the seven budget metrics that you can use to determine effective resource allocation based on campaign performance. |
| Learn about the seven dimensions that you can add to a custom report. |
Insights reports
Insights reports include a pre-defined set of metrics and dimensions. They surface granular data without the need for manual customization. Each Insights report is expertly crafted to focus on a distinct area, whether it’s a campaign’s available impressions or an audience’s characteristics and behaviors, for example. Create one to quickly identify trends and apply precise adjustments that drive better results for your campaigns.
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Campaign Bidding Insights reports
Review these resources to learn more about Campaign Bidding Insights reports’ eligibility, metrics, and creation details.
Article | Description |
Dive into Campaign Bidding Insights concepts and requirements, and learn how the report can help you increase a campaign’s available impressions. | |
Create a Campaign Bidding Insights report, understand the data you generated, and use those learnings to optimize a campaign. | |
Uncover solutions to Campaign Bidding Insights issues that you may encounter when generating a report or interpreting and applying data from an existing one. |
Voter Level Data (VLD) Insights reports
Review these resources to learn more about VLD Insights reports’ eligibility, metrics, and creation details.
Article | Description |
Dive into VLD Insights concepts and requirements, and learn how the report can help you improve current and future political campaigns. | |
Create a new VLD Insights report; or download, send, or delete an existing one. | |
Uncover solutions to VLD Insights issues related to creating a new report or managing existing one. |
Audience Insights reports
Review these resources to learn more about Audience Insights reports’ eligibility, metrics, and creation details.
Article | Description |
Dive into Audience Insights concepts and requirements, and learn how the report can help you uncover key characteristics about your audiences. | |
Add your audience details to a new Audience Insights report; or download, email, or delete one you’ve already created. | |
Uncover solutions to Audience Insights issues related to creating a report or managing an existing one. |
Data dashboards
Dashboards are your campaigns’ custom command centers. Create one to monitor performance data in real time, analyze and compare key metrics, identify trends, and adjust certain campaign elements to achieve your goals.
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All articles
Review these resources to learn more about dashboard creation, customization, and reporting:
Article | Description |
Dive into the elements and concepts that you’ll encounter in the Dashboard app. | |
Create and customize personalized dashboards that fit your needs and improve your reporting workflow. | |
Adjust certain campaign elements—like budgets and bid prices—directly from a dashboard. | |
Create custom reports and Insights reports from a dashboard. |
Data visualization
IQM maintains integrations with certain partners to offer comprehensive reporting solutions. This includes the IQM Reports connector, which allows you to manage reports and create custom charts in Google Looker Studio.
Other supported external reporting platforms include TapClicks, Microsoft Power BI, and more. Contact your IQM representative to determine whether your preferred reporting solution is supported.
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These processes take place in third-party platforms rather than directly in the IQM platform’s apps.
All articles
Review these resources to learn more about third-party reporting solutions that are compatible with your IQM data.
Article | Description |
Transform your campaign data from the IQM platform into customized, visual reports in Google Looker Studio. |
Account activity
An Activity Log is a detailed timeline of certain events and actions that took place on the IQM platform, and the individual users who performed them. You can monitor these activities to refine and optimize your campaigns and operations.
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All articles
Review these resources to learn more about monitoring account activity.
Article | Description |
Review which in-platform activities you can monitor in an Activity Log. | |
Review and filter an Activity Log, and bookmark activities that you’d like to easily locate in the future. |
More resources
This page includes all of the articles that you’ll find in the “Reporting and analytics” collection.
Refer to the “Locate more resources” section at the bottom of each article that you review to uncover more, relevant information about the same topic or workflow.