Provider Level Data (PLD) Insights are on-demand reports that include key details about healthcare professionals that you targeted in current and prior campaigns. Uncover ad-exposure and engagement data, demographic data, and physician-specialty data for your healthcare audiences. With these insights, you can compliantly assess and optimize your campaign’s targeting strategy while upholding stringent healthcare data-privacy regulations.
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If you’re a healthcare advertiser, you may be eligible to generate a PLD report.

A campaign must also meet each of these conditions before it becomes eligible for PLD Insights reporting.

*Healthcare: Any campaign created under a healthcare advertiser account is a “Healthcare” campaign.

**Audience type: The campaign must only include the audience types listed in this requirements table. For example, you cannot generate a PLD report for a campaign if it includes a matched audience created from NPI IDs and a retargeted audience consisting of your website’s past visitors.

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There is a cost associated with generating a PLD report. You can reference its price after you enter key details—like the campaign’s total number of impressions and date range—and before you generate the report. We calculate these impressions on a CPM basis.

Refer to Generate or manage a Provider Level Data (PLD) report for more information on where to reference the report-price preview.
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We’ll deduct the PLD Insights Cost from your account’s available balance once your one-time report successfully generates, and each time a scheduled report successfully generates.

Refer to Generate or manage a Provider Level Data (PLD) Insights report for step-by-step instructions on creating a new report and setting up or managing a delivery schedule.

We’ll deduct the PLD Insights Cost from your account’s available balance once your one-time report successfully generates, and each time a scheduled report successfully generates.

There may be instances when your account’s available funds are too low to cover the report’s PLD Insights Cost. When you create a new report, you can click Add Funds directly from the report creation workflow to select a payment method and enter the desired amount you’d like to add.

When you schedule a recurring report and there are insufficient funds, the report’s generation will automatically fail. Specific users will be notified of the generation failure via email, and you’ll have an opportunity to add funds from your report template and regenerate the report.

Refer to Generate or manage a Provider Level Data (PLD) Insights report for step-by-step instructions on managing failed reports and adding funds.
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There may be instances when you generate multiple PLD reports with partially overlapping date ranges for the same campaign. You may also choose to aggregate data for recurring scheduled reports. This means that the insight data also overlaps. You’ll pay only once for PLD Insights for each date.

Example: You generate two reports for the same campaign—one with a date range of August 1st-10th, and another with a date range of August 5th-20th. Since you already paid for the insights from August 1st-10th, we’ll only change you for a portion of the second report: the new data generated for the August 11th-20th date range. We’ll still aggregate data from the full August 5th-20th date range in the second report.

PLD reports return ad exposure metrics at a user level. If you used NPI data for audience creation, you can also reference each user’s NPI ID and multiple demographic data points.

*NPI ID: The NPI is a component of the Health Insurance Portability and Accountability Act (HIPAA) and serves as a unique identification number for covered healthcare providers. Refer to What is NPI Matching? for more information.

You can review a PLD Insights report’s current status on the Provider Level Data page.

* If a PLD report features a Failed status, no PLD Insights Cost will be deducted from the advertiser’s balance.

Schedule any PLD report you’ve generated to take full control of PLD reporting with minimal effort. Define a list of email aliases that should receive the insights, and choose how often to generate and share the reports with those users.

You’ll define a delivery frequency when you create a scheduled report. You can edit or stop the delivery schedule at any time. Refer to Send a PLD report for instructions on how to schedule one-time or recurring email delivery.

When you set up recurring delivery for a PLD Insights report, you’ll have the option to enable Data Aggregations.

When enabled, the report is generated from the report’s start date to the last day, week, or month–depending on the delivery schedule–prior to the report’s delivery date. In other words, the data is aggregated over a rolling time frame.

When disabled, the report is generated for the period of time between the last generated report and the most recent scheduled day, week, or month–depending on the delivery schedule. For example, a weekly report with Data Aggregations disabled will include data from only the past week.

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