Advertisers can create Script Lift Study (SLS) Insights reports if their account and campaigns meet certain eligibility criteria. They must also follow specific steps to successfully generate a report.

If you encounter an error or are blocked from creating or managing an SLS report, refer to these resources first:

Return to this article to address and resolve other factors that may block your ability to create or manage an SLS Insights report.

Your IQM homepage includes all apps that your workspace administrator has enabled you to access. Contact yours to request appropriate permissions to access the Insights app.

The workflow to generate an SLS report ends with a Generate button that you’ll use to create your report. If your account’s available balance is less than the SLS Cost, this button will prompt you to add funds to your account instead.

You can also add funds from the Dashboard app. Refer to the steps outlined in Adding Funds for further details.

A campaign is excluded from the Campaigns list in the Generate Script Lift Study workflow due to its eligibility or status.

Follow these steps to troubleshoot why a campaign is missing from the list:

The Campaign Status selection narrows the available Campaign field options to only those that feature the status you chose. For example, if you chose Expired, we’ll only make eligible campaigns with an Expired status available in the Campaign field.

To help reduce errors next time, consider generating an SLS Insights report from the Campaigns or Dashboard apps. Unlike SLS Insights report generation in the Insights app, these two workflows will pre-populate the Campaign Status and Campaign fields during setup. Refer to Generate or manage a Script Lift Study (SLS) Insights report for more information on how to generate a report from the Campaigns or Dashboard apps.

The campaign selector becomes disabled when none of your campaigns’ statuses match the ones you chose in the Campaign Status menu. Refer to the number in parentheses next to each status, which indicates how many of those campaigns are eligible for SLS Insights reporting. For example, Running (0) indicates that zero eligible campaigns currently feature a Running status.

Expired campaigns work slightly differently. The selected campaigns must have expired within the past two years to be eligible for SLS Insights reporting.

There may be instances where the Generate Script Lift Study is disabled in the Campaigns or Dashboard apps. The option to generate an SLS Insights report is limited to eligible campaigns only. Refer to SLS Insights report eligibility requirements for more information on requirements.

If the selected campaign(s) meets all eligibility criteria but the button remains disabled, note that, while you can generate insights for an unlimited number of campaigns, you can generate only one SLS Insights report at a time for each campaign. This limitation is to help ensure that you’re charged only once insights that relate to the same set of impressions.

You may encounter a warning message or another issue that blocks you from generating SLS data for a particular campaign or set of campaigns. We build in certain blocks to help avoid charging you for highly similar dataset more than once, or generating reports inaccurately.

These blocks typically occur for one of the following reasons:

We’ll prepopulate the Campaign Duration field after you use the Campaigns field to search and select one or more campaigns. Campaign Duration is not editable, and reflects the earliest campaign Start Date and either the latest campaign End Date or today’s date minus 14 days—whichever took place first. Campaigns that are currently Running will also reflect an End Date of today’s date minus 14 days.

We’ll automatically enable the Lookback Duration field after you use the Campaigns field to search and select one or more campaigns.

We limit the ability to delete SLS Insights reports to help avoid accidental deletions of paid insights.

The Script Lift Study page of the Insights app displays each of your SLS Insights reports and their statuses: Ready, Processing, and Failed. You can delete any Failed SLS Insights reports either individually or in bulk.

The email feature may be disabled for one of the following reasons:

The Script Lift Study page of the Insights app displays each of your SLS Insights reports and their statuses: Ready, Processing, and Failed. You can download any Ready SLS Insights reports by following the steps outlined in Download an SLS Insights report.

The SLS Insights report doesn’t support edits or duplication. You can, however, create a new report with additional campaigns, a longer or shorter Lookback Duration, and/or different Report Types. Refer to SLS Insights report pricing for cost details.

You either encountered a technical error during report generation, or the campaign you selected is no longer eligible for SLS Insights reporting. For example, the campaign may have included an NPI-based Matched audience, but you removed the audience from the campaign while the report was generating. Try again in a few minutes to rule out a technical error, and refer to SLS Insights report eligibility requirements to confirm that you didn't apply any changes that would make the campaign ineligible while report generation was in progress.

Note that, if an SLS Insights report features a Failed status, no SLS Cost will be deducted from the advertiser's account balance.