IQM Corporation

Measure the number of users who completed a desired action after interacting with your ad, and how those conversions impacted your costs.

Conversion reporting metrics

Measure whether your video creatives are engaging your intended audience.

Video Completion Rate (VCR) reporting metrics overview

Measure advertising costs across strategies.

Cost reporting metrics overview

Measure the costs incurred from data targeting, media buying, and insights reporting.

Spending reporting metrics overview

Measure the breadth and effectiveness of a campaign.

Performance reporting metrics overview

Determine the most effective resource allocation based on key budget performance details.

Budget reporting metrics overview

Segment your custom report metrics by specific reporting dimensions.

Reporting dimensions overview

Team IQM

Learn which dimensions and metrics you can add to a custom report, and how they're calculated. 

Report dimensions and metrics

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