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Selecting your audiences
Selecting your audiences
Understand how audiences work and what makes most sense for your campaign
By Team
1 author
17 articles
IQM Identity Graph
Selecting a matched audience
Selecting a retargeted audience
Selecting a segmented audience
Audience Targeting Behavior
Manage and edit your audiences.
What is NPI Matching?
How to do NPI Matching
What are the capabilities, limitations and best practices of NPI Matching?
Select a Contextual audience
What is contextual audience?
How can I create a Contextual audience?
Select a Lookalike audience
What is lookalike audience?
How to add Lookalike audience
Select a campaign audience
What is campaign audience?
How to add campaign audience?
Select a Geofarmed audience
How can I create a Geofarmed audience?
What is a Geofarmed audience?