On this page:
Collection summary
Data and analytics are central to connecting ad spend to business results, and determining whether a campaign achieved the goals that you defined for it.
Your primary reporting and analytics tools are custom reports, Insights reports, and data dashboards. With custom reports, you can drag and drop dimensions and metrics to create fully customized reports. Insights reports include a pre-defined set of metrics and dimensions. They surface granular data without the need for manual customization to help you identify trends and apply precise adjustments that drive better results for your campaigns. Dashboards are your campaigns’ custom command centers, allowing you to monitor performance data in real time, analyze and compare key metrics, identify trends, and adjust certain campaign elements to achieve your goals.
This collection includes a list of tutorial videos to take you through the process of generating and managing data insights across the IQM platform. Refer to "Reporting and analytics" collection overview for a full list of comprehensive, text-based documentation covering these topics.
Tutorial videos
Video tutorial: Generate a custom report
More resources: Refer to Generate, manage, or send a report for comprehensive, text-based documentation covering this topic.
Video tutorial: Manage or send a custom report
More resources: Refer to Generate, manage, or send a report for comprehensive, text-based documentation covering this topic.
Video tutorial: Generate a Campaign Bidding Insights report
More resources: Refer to Generate and interpret a Campaign Bidding Insights report for comprehensive, text-based documentation covering this topic.
Video tutorial: Generate an Audience Insights report
More resources: Refer to Generate or manage an Audience Insights report for comprehensive, text-based documentation covering this topic.
Video tutorial: Generate a Voter Level Data (VLD) Insights report
More resources: Refer to Generate a Voter Level Data (VLD) Insights report for comprehensive, text-based documentation covering this topic.
Video tutorial: Create and manage a dashboard
More resources: Refer to Create and manage a dashboard for comprehensive, text-based documentation covering this topic.
Video tutorial: Generate performance and insights data from a dashboard
More resources: Refer to Generate performance and insights data from a dashboard for comprehensive, text-based documentation covering this topic.
Video tutorial: Manage an Activity Log
More resources: Refer to Manage an Activity Log for comprehensive, text-based documentation covering this topic.
Locate additional Reporting and Analytics resources