Vertical

Specialty, Political, Healthcare

Change summary

Dashboard app version 2.5 offers a fresh look and simplifies insertion order (IO) and campaign creation, monitoring, and management.

Action required

No action is required.

Resources

Review the Data dashboards collection for more information.

Vertical

Specialty, Political, Healthcare

Change summary

Save time and simplify setup by converting Advanced or Programmatic Guaranteed (PG) campaigns into reusable templates for faster activation.

Action required

No action is required.

Resources

Review Campaigns overview and Create or manage a campaign for more information.

Vertical

Healthcare

Change summary

Incorporate previously created Geofarmed and/or Contextual audiences when creating an HCP Planner plan. These audiences are in addition to the Matched, Segmented, and Account Based (ABM) audiences that you could already add to your plans.

Action required

No action is required.

Resources

Review Healthcare Professional (HCP) Planner overview and Create or manage a Healthcare Professional (HCP) Planner plan for more information.

Vertical

Healthcare

Change summary

Optimize for incremental reach and cost efficiency when you choose which data partner(s) will provide matching data for your HCP Planner plans. Compare coverage and cost details, then rank data partners and review their incremental reach data based on the priorities you’ve set.

Action required

No action is required.

Resources

Review Healthcare Professional (HCP) Planner overview and Create or manage a Healthcare Professional (HCP) Planner plan for more information.

Vertical

Healthcare

Change summary

Validate patient reach with AQ Insights reports, which are now available to all eligible customers.

Generate campaign-level and audience-level insights, including AQ Scores that quantify your success in connecting with qualified patient segments, and dimension-level data across Publishers, Locations, and Device Types.

Action required

No action is required.

Resources

Review Audience Quality (AQ) Insights reports overview for more information.

Vertical

Healthcare

Change summary

The minimum reach required to create an ABM audience changed from 100 to 10 National Provider Identifiers (NPIs). This update applies to ABM audiences created in either the Audiences app or Healthcare Professional (HCP) Planner app.

Action required

No action is required.

Resources

Review Account Based Marketing (ABM) audience overview for more information.

Vertical

Specialty, Political, Healthcare

Change summary

Manage your campaigns’ Min Bid Prices individually or in bulk. Similar to Max Bid Prices, you can set and modify Min Bid Price settings using the Campaign Listing table found in the Campaigns app and Dashboard app.

Action required

No action is required.

Resources

Review Create or manage a campaign, Manage a campaign from a dashboard, and Budget reporting metrics overview for more information.

Beta notice: Access to the GF-SubType dimension is currently limited to users participating in a closed, invitation-only beta testing program. General availability for this dimensions is coming soon

Vertical

Specialty, Political, Healthcare

Change summary

Report on Geofarmed audiences with the newest Audience Specifics dimension: GF-SubType. Add GF-SubType to the custom reports you create in the Reports app to analyze performance by a Geofarmed audience’s Polygon, Circle, Rectangle, State, City, ZIP Code, and/or DMA details.

Action required

No action is required.

Resources

Review Reporting dimensions overview for more information.

Vertical

Specialty, Political, Healthcare

Change summary

Audiences app version 2.5 includes a fresh look and smarter audience management features. Perform all audience operations from a centralized “Actions” column, locate audiences faster with type and status filters, assign audiences to new and existing campaigns in fewer clicks, and more.

Action required

No action is required.

Resources

Review “Audience targeting and data management” collection overview for more information.

Beta notice: Access to AQ Insights reports is currently limited to users participating in a closed, invitation-only beta testing program. General availability for this feature is coming soon

Vertical

Healthcare

Change summary

Validate patient reach with AQ Insights reports. Generate campaign-level and audience-level insights, including AQ Scores that quantify your success in connecting with qualified patient segments, and dimension-level data across Publishers, Locations, and Device Types.

Action required

No action is required.

Resources

Review “Audience targeting and data management” collection overview for more information.

Vertical

Healthcare

Change summary

Define a delivery schedule to generate and send a PLD Insights report at the daily, weekly, monthly, or custom cadence of your choice.

Action required

No action is required. We recommend editing existing PLD Insights reports to schedule email delivery.

Resources

Review Provider Level Data (PLD) Insights report overview - PLD report scheduling for more information.

Beta notice: Access to certain Audience Specifics dimensions are currently limited to users participating in a closed, invitation-only beta testing program. General availability for these dimensions is coming soon

Vertical

Specialty, Political, Healthcare

Change summary

Add Audience Specific dimensions to the custom reports you create in the Reports app. Analyze performance by audience-specific factors such as Audience Type (e.g., Contextual audience), Sub Type (e.g., Keyword or URL), Provider (e.g., Data360), and more.

Action required

No action is required.

Resources

Review Reporting dimensions overview - Audience Specifics dimension for more information.

Vertical

Specialty, Political, Healthcare

Change summary

Apply updated CTV inventory filters to discover inventory with specific characteristics. The “CTV” tab of the Inventory app now includes the option to filter by Native placement types, and its existing Creative Size filter now includes only CTV-relevant sizes.

Action required

No action is required.

Resources

Review Manage a user’s account security settings for more information.

Vertical

Specialty, Political, Healthcare

Change summary

Manage MFA settings for your own account in the My Profile app or for the accounts of other users in the Organization app. When enabled, MFA adds an extra layer of security by requiring users to enter a one-time verification code when logging into the platform.

Action required

No action is required.

Resources

Review Manage a user’s account security settings for more information.

Vertical

Specialty, Political, Healthcare

Change summary

Access and download a campaign’s Action Log for greater transparency into the impact of AI-Based optimization on your campaign’s target KPI. The Action Log includes the updated dimension, new value, and the time the change took place.

Action required

No action is required.

Resources

Review Optimization & Delivery overview for more information.

Vertical

Healthcare

Change summary

Create a “Generic” type Matched audience to reach users who aren’t healthcare practitioners (NPI), nurses (NPI, Non-NPI), or patients; but are relevant to your Healthcare campaigns.

Action required

No action is required.

Resources

Review Matched audience overview for more information.

Vertical

Political

Change summary

Publisher partners can now leverage a Creative Submission API to complete compliance checks before your Political ads start running.

Action required

No action is required.

Resources

Review Political creative approval process for publishers for more information.

Vertical

Specialty, Political, Healthcare

Change summary

Add or change the HTML Code of an existing creative in the Creatives app. This feature is supported for HTML creatives featuring a Pending, Running, or Paused status.

Action required

No action is required.

Resources

Review Manage creatives and creative groups for more information.

Vertical

Healthcare

Change summary

Generate PLD Insights reports that include up to 50 campaigns from the same insertion order (IO).

Action required

No action is required.

Resources

Review Provider Level Data (PLD) Insights report overview for more information.

Vertical

Healthcare

Change summary

The ABM audience creation process now includes productivity and metric improvements. Refresh ABM audiences as you create them to recalculate metrics, review unique NPI reach data, and use the Select All feature to include all relevant Health Systems in your audience.

Action required

No action is required.

Resources

Review Create or manage an Account Based Marketing (ABM) audience for more information.

Vertical

Specialty, Political, Healthcare

Change summary

Improved campaign scheduling features now offer more intuitive settings and improved features, including bulk selection by hour and by day.

Action required

No action is required.

Resources

Review Campaign scheduling (dayparting) overview for more information.

Vertical

Healthcare

Change summary

Leverage Patient data segments provided by Data360 in your Segmented audiences. These segments are available in the Data360 subsection of the IQM Healthcare segment category.

Action required

No action is required.

Resources

Review Segmented audience overview for more information.

Beta notice: Access to Patient Matched audiences is currently limited to users participating in a closed, invitation-only beta testing program. General availability for this feature is coming soon

Vertical

Healthcare

Change summary

Create a new Matched audience type, “Patient,” to drive patient awareness and loyalty. The matching process includes correlating users’ digital identities to the patient list you upload, so you can continue the conversation with current and potential customers across their connected devices.

Action required

No action is required.

Resources

Review Matched audience overview and Data privacy measures for Matched audiences for more information.

Vertical

Specialty, Political, Healthcare

Change summary

HCP Planner version 2.0 introduces data, visual, audience, and file-handling features. Choose both HCP and Nurse types when uploading NPI-based files, assess incremental reach by data partner based on the priorities you set, create Account Based Marketing (ABM) audiences directly from the plan, and download a plan to your device.

Action required

No action is required.

Resources

Review Healthcare Professional (HCP) Planner overview for more information.

Vertical

Specialty, Political, Healthcare

Change summary

Choose whether you’d like to apply manual optimizations (Rule-Based optimization) to a campaign, or let the IQM platform’s AI engine automatically apply optimizations that aim to achieve the campaign’s primary objective and KPI (AI-Based optimization).

Action required

No action is required.

Resources

Review Optimization & Delivery overview for more information.

Vertical

Specialty, Political, Healthcare

Change summary

Specify a custom, white-labeled tracking URL in your Organization Profile. The pixel’s event data will continue to route to IQM for attribution, optimization, and reporting while reflecting your organization’s brand identity.

Action required

No action is required.

Resources

Review Tracking (Pixel) Domain URL White Labeling for more information.

Vertical

Specialty, Political, Healthcare

Change summary

Easily discover, compare, and activate premium CTV inventory in a dedicated “CTV” tab of the Inventory app. This section surfaces CTV channel groups with their associated logos, verified publisher names, and performance metrics; and includes options to bundle CTV inventory and assign the group to new and existing campaigns.

Action required

No action is required.

Resources

Review Create an Open Exchange inventory group with CTV inventory for more information.

Vertical

Specialty, Political, Healthcare

Change summary

Add new Deliveries dimensions (Publisher, Site, Site ID, App, App ID) and Campaign Specifics dimensions (Campaign Status, Campaign Budget Type) to the custom reports you create in the Reports app.

Action required

No action is required.

Resources

Review Reporting dimensions overview for more information.

Vertical

Healthcare

Change summary

Create a new NPI-based Matched audience type, “Nurse,” to ensure maximum unique reach to relevant healthcare professionals.

Action required

No action is required.

Resources

Review Matched audience overview - HCP, Nurse, and Patient Matched audiences and Create an HCP or Nurse Matched audience for more information.

Vertical

Specialty, Political, Healthcare

Change summary

Evaluate PMP inventory deals with Avails and Inventories metrics in the Inventory app. These metrics surface impression availability based on averages from the past seven days of request-log data (Avails) and a list of sites and apps recently associated with each deal.

Action required

No action is required.

Resources

Review Inventory Groups overview for more information.

Vertical

Specialty, Political, Healthcare

Change summary

Set an impression limit across a set number of day(s), week(s), month(s), and/or the campaign’s entire duration. Up to four user-level Frequency Capping rules are supported per campaign.

Action required

No action is required.

Resources

Review Optimization & Delivery overview - Frequency Capping and Manage Frequency Capping for more information.

Vertical

Healthcare

Change summary

Target nurses who aren’t assigned an NPI number by choosing the “Non-NPI Nurse” type when you create a Contextual audience or Geofarmed audience.

Action required

No action is required.

Resources

Review Contextual audience overview and Geofarmed audience overview for more information.

Vertical

Specialty, Political, Healthcare

Change summary

Add up to 10 dimensions to each of the custom reports you create in the Reports app.

Action required

No action is required.

Resources

Review Generate, manage, or send a report for more information.