When healthcare advertisers evaluate how effectively their campaigns reached the right patient audiences, they’re able to bridge the gap between clinical targeting and digital media performance.

Audience Quality (AQ) Insights reports help you validate patient reach. These insights leverage third-party healthcare data from PurpleLab to confirm audience exposure based on patient-level targeting criteria including prescriptions, diagnoses, and procedures.

The IQM platform pairs these insights with an AQ Score ranging from 0% to 100%, so you’ll know exactly how well each campaign and audience is connecting with the qualified patient segments you intend to reach. Each report also includes detailed data across dimensions such as publisher, geography, and device type for more in-depth campaign-level and audience-level AQ insights.

If you’re a Healthcare advertiser, you may be eligible to generate AQ Insights reports.

The following conditions must also be met before a given campaign or audience becomes eligible for AQ Insights reporting.

*Healthcare: Any campaign created under a healthcare advertiser account is a “Healthcare” campaign.

The AQ Insights report includes impression, reach, and audience-matching analyses broken out by a particular dimension, including geographic location, device type, audiences, and publishers. These metrics inform an overall AQ Score to help you evaluate how effectively a given campaign reached the intended patient audience.

Review the AQ Insights report metrics below, and refer to Generate or manage an Audience Quality (AQ) Insights report when you’re ready to create one. The report is available in both XLS and PDF formats.

Review the inputs you selected during report creation, which dictate the information that’s included in the generated report.

Uncover the campaign’s overall audience quality based on how many times the campaign served an ad, the number of unique users who saw it, and how many of those users match the intended patient audience.

Review the campaign’s overall audience quality by date to determine whether it's trending upward, downward, or remaining the same.

Assess the quality of the campaign’s individual audiences by date to determine whether they’re trending upward, downward, or remaining the same. Reference the graph to easily compare which audiences are most effectively reaching the intended patient audience.

Gain valuable insight into each individual audience’s AQ Score and exposure data by date.

Review reach details by the type of device that the ad was served on, and check each device type’s AQ Score by audience.

Check AQ Scores by publisher for each audience, and review reach details for the five publishers with the highest reach for the campaign.

Check AQ Scores by targeted location for each audience, and review exposure details for the five locations with the highest reach for the campaign.

You can review an AQ Insights report’s current status on the Audience Quality page.

*If an AQ Insights report features a Failed status, no AQ Insights Cost will be deducted from the advertiser’s balance.

There is a cost associated with generating an AQ Insights report. You can reference its price after you enter key details–like the campaign’s total number of chargeable impressions and date range–and before you generate the report. We calculate these impressions on a CPM basis.

Refer to Generate or manage an Audience Quality (AQ) Insights report for more information on where to reference the report-price preview.

The workflow to generate an AQ Insights report ends with a Generate button that you’ll use to create the report. We’ll deduct the AQ Cost from your account’s available balance once the report successfully generates. In most cases, this will take place immediately after you select Generate.

Refer to Generate or manage an Audience Quality (AQ) Insights report for step-by-step report creation instructions.

The workflow to create an AQ Insights report typically ends with a Generate button that you can use to create the report. If your account’s available balance is less than the report’s AQ Cost, then this button will prompt you to add funds to your account instead. We’ll redirect you to enter a fund amount and select a payment method when you click Add Funds.

Note that you’ll need to refresh the Audience Insights creation widget to reflect your account’s updated balance and continue with report generation.

There may be instances when you generate multiple AQ Insights reports with partially overlapping date ranges for the same campaign. This means that the insight data also overlaps.

You’ll pay only once for AQ Insights data for each date.

Example: An advertiser generates two reports for the same campaign–one with a date range of August 1st-14th, and another with a date range of August 5th-20th. Since they already paid for the insights from August 1st-14th, they’ll only be charged for a portion of the second report: the new data generated for the August 15th-20th date range. However, we’ll still aggregate data from the full August 5th-20th date range in the second report.

An Audience Quality score is determined by two metrics: The audience’s Exposed users and Matched details.

The audience’s Exposed metric is the total number of identified patients who were exposed to your ad. Its Matched metric represents the number of these users who were confirmed to be part of the qualified patient segments you intended to reach.

When you divide the Patient audience’s total number of Matched users by the Exposed users, then multiply the result by 100, you’re left with the audience’s AQ Score.

A campaign’s overall AQ Score considers each of the individual AQ Scores of its target audiences.

Example: A campaign served 3.3M Impressions, and earned an Exposure of 274K identified patients. Approximately 250K of these users were confirmed to be Matched. This campaign’s AQ Score is 91.2%. ([250K / 274K] * 100 = 91.2%).