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AQ Insights report overview
Beta notice: Access to AQ Insights reports is currently limited to users participating in a closed, invitation-only beta testing program. General availability for this feature is coming soon.
Audience Quality (AQ) Insights reports help healthcare advertisers validate patient reach.
These reports leverage third-party data from PurpleLab to confirm audience exposure based on criteria such as prescriptions, diagnoses, and procedures. They include AQ Scores (0-100%) that indicate to what extent your campaign and its individual audiences included qualified patient segments, and feature detailed data across dimensions such as publisher, geography, and device type for deeper insights.
Refer to Audience Quality (AQ) Insights overview for more information and eligibility criteria, or continue reading to create a new report.
Generate an AQ Insights report
Concept Group ID notice: You’ll choose whether to assign Concept Group IDs by campaign or by audience when you create your AQ Insights report. These IDs correlate to specific, targeted patient conditions, prescriptions, and diagnoses.
Campaign-level assignment requires a single Concept Group ID, which is applied to all audiences in the campaign. Audience-level assignment, however, requires a separate Concept Group ID for each audience.
IQM will provide you with the required Concept Group ID(s) for your AQ Insights report. Contact your IQM account representative prior to creating the report to ensure you have the appropriate Concept Group ID(s) for data generation. |
You can generate an AQ Insights report in the following ways:
Generate an AQ Insights report from the Insights app
Follow these steps to create new report from the Insights app:
Open the Insights app.
Click Audience Quality.
Select + Generate New. This will open the Generate Audience Quality pop-up window.
Enter a name for the report.
Choose a unique one to differentiate this report from others that you may create.
Select whether the desired campaign is Running, Paused, or Expired.
Your selection will determine which campaigns are available in the Campaign menu.
Search and select the campaign for which you want to generate insights.
The Date Range field will automatically populate once you select a campaign.
The selected range reflects the campaign’s start date through one day ago or the campaign’s end date–whichever took place first.
Choose campaign-level or audience-level Concept Group ID assignment.
Enter the applicable Concept Group ID(s).
If you chose audience-level Concept Group ID assignment, note that individual Concept Group IDs are required for each audience.
Select Next.
Review the report’s settings, and a summary of the AQ Insights report’s chargeable impressions and the associated cost.
We calculate AQ Cost based on the number of impressions that your campaign delivered during the specified date range at a CPM rate.
Select Previous to change any report settings, if desired.
Click Generate to create the AQ Insights report.
The AQ Cost will be held as soon as you select Generate, and deducted from your account’s available balance as soon as the report’s status changes from Processing to Ready. In some cases, this may occur immediately.
You can locate generated reports on the Audience Quality page. Review Manage an AQ Insights report for more details.
Generate an AQ Insights report from the Campaigns app
You can begin AQ Insights report generation from the Campaigns app. Doing so will automatically populate certain fields such as the report’s campaign, its status, and its date range.
Follow these steps to take the shortcut from the Campaigns app:
Open the Campaigns app.
Select an insertion order (IO) to arrive at the Insertion Order Info page.
Click the checkbox next to the campaign for which you want to generate insights.
You can generate AQ Insights for one campaign at a time.
Select Generate AQ Insights from the More menu. This will redirect you to the Audience Quality page of the Insights app, and auto-populate the campaign, its status, and its date range.
This option is available only when your account and the selected campaign are eligible for AQ Insights reporting.
Follow steps 8 through 13 of the Generate an AQ Insights report from the Insights app workflow to finish creating the report.
Generate an AQ Insights report from the Dashboard app
You can begin AQ Insights report generation from the Dashboard app. Doing so will automatically populate certain fields such as the report’s campaign, its status, and its date range.
Follow these steps to take the shortcut from the Dashboard app:
Open the Dashboard app.
Filer or search the campaigns to locate the one for which you want to generate insights.
Click the checkbox next to the campaign.
You can generate AQ Insights for one campaign at a time.
Select Generate AQ Insights from the More menu. This will redirect you to the Audience Quality page of the Insights app, and auto-populate the campaign’s status, campaign, and date range.
This option is available only when your account and the selected campaign are eligible for AQ Insights reporting.
Follow steps 8 through 13 of the Generate an AQ Insights report from the Insights app workflow to finish creating the report.
Manage an AQ Insights report
The Audience Quality page displays each of your AQ Insights reports and their statuses: Ready, Processing, and Failed. Use the Actions column to download or email a Ready AQ Insights report to your device, or send it as an email attachment.
Download an AQ Insights report
Follow these steps to download a Ready AQ Insights report as PDF and XLSX files:
Search or browse your AQ Insights reports to locate the one you’d like to download.
Select Download from the desired report’s Actions column.
Send an AQ Insights report
Email notice: An email will include the report as a file attachment when its size is less than 25 MB, or a link to the report when its size is greater than 25 MB. This limitation is to comply with the file-size restrictions of most email inboxes. You can Download an AQ Insights report of any size. |
Follow these steps to send a Ready AQ Insights report’s PDF and XLSX files via email:
Search or browse your AQ Insights reports to locate the one you’d like to send.
Select the envelope icon from the desired report’s Actions column. This will open the Email Audience Quality pop-up window.
Enter up to 15 email aliases to the Email ID field, separated by commas.
Select Send Email.
Delete an AQ Insights report
We limit the ability to delete most AQ Insights reports to help avoid accidental deletions of paid insights. You can, however, delete Failed reports.
Follow these steps to delete a Failed AQ Insights report from the Audience Quality page:
Select the checkbox(es) next to the Failed report(s) you want to delete.
Click Delete.
Review past AQ Insights report spend
You can review past AQ Insights report spend in the following ways:
Review past AQ Insights report spend from the Dashboard app
Follow these steps to review the total amount spent on AQ Insights report generation from the Dashboard app:
Open the Dashboard app.
Open the View By menu and choose Campaigns, Insertion Orders, or Advertiser, depending on your preference.
Workspace admins also have the option to select Workspace.
Select AQ Insights Cost from the Columns menu.
The AQ Insights Cost column will populate in the table.
Workspace admins also have the option to select Workspace AQ Insights Earnings.
Adjust the dashboard’s Time Zone and Date Range details to view the amount spent on AQ Insights report generation within a specific time frame, if desired.
Review past AQ Insights report spend from the Reports app
Follow these steps to review the total amount spent on AQ Insights report generation from the Reports app:
Open the Reports app.
Click + Create Report. This will open the Create New Report page.
Locate and expand the Spending category.
Drag the AQ Insights Cost metric into the Columns field.
Complete the other required or optional fields, as needed.
Select Execute Report.
Click Save Report.
Workspace admins also have the option to add the Workspace AQ Insights Earnings metric under the Earnings category to a report, if desired.
Refer to Generate, manage, or send a report for additional support related to creating a new report in the Reports app.
Locate additional AQ Insights report resources