IQM Corporation

Team IQM

Harness powerful optimization tools to keep campaign performance and pacing on track. 

Campaign delivery and optimization

Discover each of the resources that are available in this Help Center collection.

"Campaign delivery and optimization" collection overview

A guide to the content that you'll encounter in the "Campaign delivery and optimization" collection. 

Campaign delivery and optimization - Start here

Dive into Bid Model concepts and requirements, and learn which dimensions you can optimize with advanced modeling.

Bid Model overview

Learn about the Spend Ratio Bid Model component and its requirements, and discover how flexible and strict Spend Ratios work.

Spend Ratio overview

Learn about the Priority Bid Model component, and how daily spend performance checks determine how your priorities are executed.

Priority overview

Learn about the Bid Modifier Bid Model component, and how bids are executed when an impression matches multiple dimension values.

Bid Modifier overview

Define Spend Ratio, Priority, and/or Bid Modifier settings for states, cities, or ZIP codes.

Apply a Bid Model setting to a Location dimension category

Define Spend Ratio, Priority, and/or Bid Modifier settings for creative IDs.

Apply a Bid Model setting to a Creative dimension category

Define Spend Ratio, Priority, and/or Bid Modifier settings for Open Exchange inventory, publisher categories, or deal IDs.

Apply a Bid Model setting to an Inventory dimension category

Define Spend Ratio, Priority, and/or Bid Modifier settings for device types or traffic types.

Apply a Bid Model setting to a Device dimension category

Uncover answers to common advanced-modeling questions, including how each Bid Model component works.

Bid Model frequently asked questions (FAQ)

Adjust bids, allocate budgets, and shift priorities for supported campaign dimensions.

Advanced modeling

Dive into pacing concepts and metrics, and learn which factors determine whether a campaign is pacing ahead, on track, or behind.

Pacing overview

Locate pacing performance details for your campaigns and insertion orders (IOs).

Manage pacing

Uncover the primary factors that influence pacing performance to help ensure your campaigns spend in full.

Troubleshoot a campaign that's pacing behind

Take an active approach to campaign pacing and respond when a campaign begins pacing behind. 

Pacing

Dive into Allowlist and Blocklist details and concepts, and learn which campaign elements you can include or exclude.

Allowlist and Blocklist overview

Block or enable ad serving for individual campaign dimensions.

Manage campaign Allowlists and Blocklists

Establish rules to determine which ad impressions a campaign is eligible to bid on. 

Allowlists and Blocklists

Learn about the three elements that comprise a campaign’s Optimization & Delivery strategy: budget or impression caps, frequency caps, and bid pacing.

Optimization & Delivery overview

Set up or adjust a campaign’s budget or impression cap, frequency cap, and bid pacing settings.

Manage a campaign's Optimization & Delivery settings

Uncover answers to common Optimization & Delivery questions, including how Rule Based Optimization, AI Based Optimization, and individual optimization components work.

Optimization & Delivery frequently asked questions (FAQ)

Uncover how your frequency capping settings are applied to a campaign.

Frequency capping overview

Learn how budget caps, frequency caps, and bid pacing work; and follow steps to manage a campaign’s bid strategy. 

Optimization & Delivery

Find answers and get help from Intercom Support and Community Experts

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