IQM Corporation

Team IQM

Customize your campaigns' bidding and pacing strategies.

Campaign delivery and optimization

Discover each of the resources that are available in this Help Center collection.

"Campaign delivery and optimization" collection overview

A guide to the content that you'll encounter in the "Campaign delivery and optimization" collection. 

Campaign delivery and optimization - Start here

Dive into Bid Model concepts and requirements, and learn which dimensions you can optimize with advanced modeling.

Bid Model overview

Learn about the Spend Ratio Bid Model component and its requirements, and discover how flexible and strict Spend Ratios work.

Spend Ratio overview

Learn about the Dimension Priority Bid Model component, and how daily spend performance checks determine how your priorities are executed.

Dimension Priority overview

Learn about the Bid Modifier Bid Model component, and how bids are executed when an impression matches multiple Bid-Modified dimensions.

Bid Modifier overview

Define Spend Ratio, Dimension Priority, and/or Bid Modifier settings for states, cities, or ZIP codes.

Apply a Bid Model setting to a Location dimension

Define Spend Ratio, Dimension Priority, and/or Bid Modifier settings for creative IDs.

Apply a Bid Model setting to a Creative dimension

Define Spend Ratio, Dimension Priority, and/or Bid Modifier settings for Open Exchange inventory, publisher categories, or deal IDs.

Apply a Bid Model setting to an Inventory dimension

Uncover answers to common advanced-modeling questions, including how each Bid Model component works.

Bid Model frequently asked questions (FAQ)

Adjust bids, allocate budgets, and shift priorities for supported campaign dimensions.

Advanced modeling

Dive into pacing concepts and metrics, and learn which factors determine whether a campaign is pacing ahead, on track, or behind.

Pacing overview

Locate pacing performance details for your campaigns and insertion orders (IOs).

Manage pacing

Uncover the primary factors that influence pacing performance to help ensure your campaigns spend in full.

Troubleshoot a campaign that's pacing behind

Take an active approach to campaign pacing and respond when a campaign begins pacing behind. 

Pacing

Dive into Allowlist and Blocklist details and concepts, and learn which campaign elements you can include or exclude.

Allowlist and Blocklist overview

Block or enable ad serving for individual campaign dimensions.

Manage campaign Allowlists and Blocklists

Establish rules to determine which ad impressions a campaign is eligible to bid on. 

Allowlists and Blocklists

Learn about the three elements that comprise a campaign’s bid strategy: budget or impression caps, frequency caps, and bid pacing.

Bid Strategy overview

Frequency Capping- What is it and How does IQM Execute it?

What are the Capabilities, Limitations and Best Practices for Frequency Capping?

Set up or adjust a campaign’s budget or impression cap, frequency cap, and bid pacing settings.

Manage a campaign's Bid Strategy

Learn how budget caps, frequency caps, and bid pacing work; and follow steps to manage a campaign’s bid strategy. 

Bid Strategy

Find answers and get help from Intercom Support and Community Experts

This site employs cookies and other technologies that we and our third party vendors use to monitor and record personal information about you and your interactions with the site (including content viewed, cursor movements, screen recordings, and chat contents) for the purposes described in our Cookie Policy. By continuing to visit our site, you agree to our {websiteTermsLink}, {privacyPolicyLink} and {cookiePolicyLink}.

This site uses cookies and similar technologies ("cookies") as strictly necessary for site operation. We and our partners also would like to set additional cookies to enable site performance analytics, functionality, advertising and social media features. See our {cookiePolicyLink} for details. You can change your cookie preferences in our Cookie Settings.

We use cookies to make our site work and also for analytics and advertising purposes. You can enable or disable optional cookies as desired. See our {cookiePolicyLink} for more details.

Advertising cookies are set by our advertising partners to collect information about your use of the site, our communications, and other online services over time and with different browsers and devices. They use this information to show you ads online that they think will interest you and measure the ads' performance. Social media cookies are set by social media platforms to enable you to share content on those platforms, and are capable of tracking information about your activity across other online services for use as described in their privacy policies.

These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.

These cookies are necessary for the website to function and cannot be switched off in our systems.

These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site.

You have the right to opt out of the sale of your personal information. See our {cookiePolicyLink} for more details about how we use your data.

Your Privacy Choices

We use cookies to enhance your experience. You can customize your cookie preferences below. See our {cookiePolicyLink} for more details.

Cookie Settings

Link, Press control-option-right-arrow to exit

Empty Help Center

Uh oh. That page doesn’t exist.

Disappointed

Neutral

Smiley

Thinking...

Searching through sources...

Analyzing...

Tickets submitted through the messenger or by a support agent in your conversation will appear here.