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Collection summary
The way you approach campaign delivery and optimization is central to achieving unique campaign-level performance goals, maximizing revenue, and realizing the desired business outcomes.
The “Campaign delivery and optimization” collection is your guide to effective campaign management to achieve better performance. Refer to this article’s content catalog to discover each of the resources that are available in this collection.
Advanced modeling
Advanced modeling is the IQM platform’s most powerful optimization tool. With intuitive controls, you can adjust bids with Bid Modifiers, allocate budgets with Spend Ratios, and shift ad-serving priorities with Dimension Priorities to enhance campaign performance in real time.
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All articles
Review these resources to learn more about the Bid Model settings that you can apply to supported campaign dimensions, and how they work individually and in tandem.
Article | Description |
Dive into Bid Model concepts and requirements, and learn which dimensions you can optimize with advanced modeling. | |
Learn about the Spend Ratio Bid Model component and its requirements, and discover how flexible and strict Spend Ratios work. | |
Learn about the Dimension Priority Bid Model component and its requirements, and discover how daily spend performance checks determine how your priorities are executed. | |
Learn about the Bid Modifier Bid Model component and its requirements, and discover how bids are executed when an impression matches multiple Bid-Modified dimensions. | |
Uncover answers to common advanced-modeling questions, including how each Bid Model component works. |
Review these resources to define or manage Bid Model settings for supported dimensions.
Article | Description |
Define Spend Ratio, Dimension Priority, and/or Bid Modifier settings for creative IDs. | |
Define Spend Ratio, Dimension Priority, and/or Bid Modifier settings for states, cities, or ZIP codes. | |
Define Spend Ratio, Dimension Priority, and/or Bid Modifier settings for Open Exchange inventory, publisher categories, or deal IDs. |
Allowlists and Blocklists
Allowlists and Blocklists are the rules you establish to determine which ad impressions a campaign is eligible to bid on. You’ll target an Allowlist when you want to define who you're willing to serve the ad to based on a specific set of criteria. On the other hand, you’ll target a Blocklist when you want to avoid showing your ads to users based on a specific set of criteria.
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All articles
Review these resources to learn how campaigns treat impression opportunities when they target an Allowlist or Blocklist, and follow steps to add Allowlists and Blocklists to campaigns.
Article | Description |
Dive into Allowlist and Blocklist concepts, including which campaign dimensions you can include or exclude. | |
Block or enable ad serving for individual campaign dimensions. |
Pacing
Pacing determines if your strategies are on track to spend in full based on two factors: how much they’ve spent so far and how much time is remaining in the campaign or insertion order (IO). Taking an active approach to pacing helps ensure you gather enough trend details to inform your optimization decisions and drive spend performance.
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Review these resources to take an active approach to campaign pacing and respond when a campaign begins pacing behind.
Article | Description |
Dive into pacing concepts and metrics, and learn which factors determine whether a campaign is pacing ahead, on track, or behind. | |
Locate pacing performance details for your campaigns and insertion orders (IOs). | |
Uncover the primary factors that influence pacing performance to help ensure your campaigns spend in full. |
Bid strategy
Budget or impression capping, bid pacing, and frequency capping are the three tools that form a campaign’s bid strategy. How you manage them can impact a campaign’s ability to pace on track and achieve its performance goals.
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Review these resources to learn how budget and impression caps, frequency caps, and bid pacing work; and follow steps to manage a campaign’s bid strategy.
Article | Description |
Learn about the three elements that comprise a campaign’s bid strategy: budget or impression caps, frequency caps, and bid pacing. | |
Adjust a campaign’s budget or impression cap, frequency cap, and bid pacing settings. |
More resources
This page includes all of the articles that you’ll find in the “Campaign delivery and optimization” collection.
Refer to the “Locate more resources” section at the bottom of each article that you review to uncover more, relevant information about the same topic or workflow.