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Apply a Bid Model setting to a Creative dimension

Define Spend Ratio, Dimension Priority, and/or Bid Modifier settings for creative IDs.

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Written by Team IQM
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Bid Model overview

A Bid Model is an optimization tool that you can control to adjust bids, allocate budgets, and shift priorities to optimize campaign performance.

Certain factors, such as eligibility requirements, differ based on the individual Bid Model component that you define for a campaign. Refer to these resources before beginning the process of applying a Bid Model setting to a Creative dimension:

In this article, you’ll learn how to apply a Bid Model setting (Spend Ratio, Dimension Priority, Bid Modifier) to a Creative dimension. You can also add Bid Model settings to Location and Inventory dimensions. Refer to these resources for more details:

Apply Bid Model settings

You can add Bid Model settings to one campaign at a time, and in the following ways:

Add a Spend Ratio, Dimension Priority, and/or Bid Modifier from the Bid Model app

  1. Select the Bid Model app from the homepage.

  2. Choose whether the campaign is Running, Paused, Pending, Paused, Rejected, or a Draft from the status dropdown menu.

  3. Search and select the campaign for which you want to apply Bid Model settings.

    1. A campaign or IO is searchable from the Select Campaign field when two criteria are met: it is eligible for Bid Modeling, and its status matches the one you chose in step 2.

  4. Select the Creative tab.

  5. Click the checkbox(es) next to the creative(s) for which you’d like to apply a Spend Ratio, Dimension Priority, and/or Bid Modifier.

  6. Select + Add to Modeling.

  7. Select the Modeled Creatives tab.

  8. To apply a Spend Ratio to these creative IDs:

    1. Locate the Spend Ratio Method column and choose Flexible or Strict.

      1. Refer to Spend Ratio overview - Key terms and concepts for more information on these options.

      2. Note that Dimension Priorities are required for any creative IDs featuring a Flexible Spend Ratio.

    2. Locate the Spend Ratio column and enter a percentage from 0% to 100% for each ID.

      1. The percentages must equal 100% if the Spend Ratio is Strict, and can equal or exceed 100% if it’s Flexible.

    3. Select Update Changes to apply the settings.

  9. To apply a Dimension Priority to these creative IDs:

    1. Locate the Priority column.

    2. Add a priority ranging from 1 to 10 for each creative ID, with smaller numbers indicating a higher priority, and larger numbers indicating a lower priority.

    3. Refer to steps 8a-8b to apply Spend Ratios to these creative IDs. A Flexible Spend Ratio is required for any dimensions that are assigned a Dimension Priority.

    4. Select Update Changes.

  10. To apply a Bid Modifier to these creative IDs:

    1. Locate the Bid Modifier column.

    2. Enter a Base Bid Price for the campaign.

    3. Add a multiplier between 0.1X and 100X for each desired creative ID.

      1. 1X indicates that you want the creative to observe the campaign’s Base Bid Price. Numbers below 1X indicate that you want to pay less than the campaign’s Base Bid Price, and numbers above 1X indicate that you want to pay more than the campaign’s Base Bid Price for that dimension.

    4. Select Update Changes.

The Spend Ratios, Dimension Priorities, and/or Bid Modifiers will typically apply to the campaign within the next hour.

Bulk operations: Steps 8, 9, and 10 show how to apply Bid Model settings one by one. To apply the same Bid Model setting to multiple dimensions, use bulk operations instead. Select the checkbox next to those dimensions; open the Actions menu; and select Spend Ratio, Dimension Priority, or Bid Modifier to enter your preferred settings.

Add a Spend Ratio, Dimension Priority, and/or Bid Modifier from the Campaigns app

  1. Choose the Campaigns app from the homepage.

  2. Search or filter and select the insertion order (IO), then select the campaign. This will open the campaign’s details.

  3. Locate the Creatives section.

  4. Select Advanced Modelling. This will redirect you to the Bid Model app.

    1. Advanced Modelling is enabled when the campaign is eligible for Bid Modeling. Refer to Bid Model overview for more details on campaign eligibility requirements.

  5. Follow steps 4 through 10 of the Add a Spend Ratio, Dimension Priority, and/or Bid Modifier from the Bid Model app workflow.

Add a Spend Ratio, Dimension Priority, and/or Bid Modifier from the Dashboard app

You can optimize a campaign via Bid Model settings from the Dashboard app. This will redirect you to the Bid Model app and preload key details such as the campaign’s name and status.

  1. Choose the Dashboard app from the homepage.

  2. Use the dashboard’s filters and search function to define which campaigns populate in the table.

  3. Select the checkbox next to the campaign for which you’d like to apply Bid Model settings.

  4. Select Optimize Campaign from the More dropdown menu. This will redirect you to the Bid Model app.

    1. Optimize Campaign is enabled when the campaign is eligible for Bid Modeling, and when only one campaign is selected. Refer to Bid Model overview for more details on campaign eligibility requirements.

  5. Follow steps 4 through 10 of the Add a Spend Ratio, Dimension Priority, and/or Bid Modifier from the Bid Model app workflow.

Block or unblock serving for a creative

Follow these steps to block or enable ad serving for individual dimensions:

  1. Select the checkbox next to the creative(s) that you’d like to manage.

  2. Select Block to stop ad serving or Unblock to enable ad serving.

Manage an existing Bid Model

There’s no limit to the number of times you can add, change, or remove a running campaign’s Bid Model components.

Review Bid Model settings

You can review a campaign’s existing Bid Model settings from the following locations:

Review Bid Model settings from the Bid Model app

  1. Select the Bid Model app from the homepage.

  2. Choose whether the campaign is Running, Paused, Pending, Paused, Rejected, or a Draft from the status dropdown menu.

  3. Search and select the campaign for which you want to review Bid Model settings.

  4. Select the Creative tab.

  5. Click Modeled Creatives.

  6. Locate the Priority, Spend Ratio, Spend Ratio Method, and Bid Modifier columns to review the campaign’s Bid Model settings.

Review Bid Model settings from the Campaigns app

  1. Select the Campaigns app from the homepage.

  2. Search or filter and select the insertion order (IO), then select the campaign. This will open the campaign’s details.

  3. Locate the Creatives section.

  4. Click View Advanced Modelling. This will redirect you to the Bid Model app.

  5. Select the Creative tab.

  6. Click Modeled Creatives.

  7. Locate the Priority, Spend Ratio, Spend Ratio Method, and Bid Modifier columns to review the campaign’s Bid Model settings.

Review Bid Model settings from the Activity Log

The Activity Log records when a user adds or edits a dimension rule across any Bid Model component.

Refer to Activity Log overview for more details on the types of activities recorded in an Activity Log, and Manage an Activity Log for instructions on how to monitor or filter one.

Edit Bid Model settings

You can edit a campaign’s existing Bid Model settings from the following locations:

Spend Ratio notice: When you change an existing Spend Ratio, you must define a Spend Ratio exceeding the amount the campaign has already spent on that dimension. For example, if a campaign has spent 20% of its budget on ZIP Code A, you can change its Spend Ratio to a value of 21% or higher. Refer to in-platform descriptions for further assistance.

Edit Bid Model settings from the Bid Model app

  1. Follow steps 1-6 of the Review Bid Model settings from the Bid Model app workflow.

  2. Edit the campaign’s Spend Ratio, Dimension Priority, and/or Bid Modifier settings, as desired.

    1. To update one creative’s Bid Model components at a time, update the Priority, Spend Ratio, and Bid Modifier fields directly.

    2. To update more than one creative’s Bid Model components with the same value, select the checkboxes next to those creatives. Open the Actions menu and select Set Priority, Set Spend Ratio or Set Bid Modifier, depending on the desired updates.

  3. Edit the applicable field(s), and select Update Changes.

Your changes will typically apply to the campaign within the next hour.

Edit Bid Model settings from the Campaigns app

  1. Follow steps 1-7 of the Review Bid Model settings from the Campaigns app workflow.

  2. Edit the campaign’s Spend Ratio, Dimension Priority, and/or Bid Modifier settings, as desired.

    1. To update one creative’s Bid Model components at a time, update the Priority, Spend Ratio, and Bid Modifier fields directly.

    2. To update more than one creative’s Bid Model components with the same value, select the checkboxes next to those creatives. Open the Actions menu and select Set Priority, Set Spend Ratio or Set Bid Modifier, depending on the desired updates.

  3. Edit the applicable field(s), and select Update Changes.

Your changes will typically apply to the campaign within the next hour.

Delete Bid Model settings

Targeting notice: There may be certain instances when you’d like for a campaign to stop targeting a dimension that you’ve modeled. You’ll need to delete all Bid Model settings from that dimension before you can remove it from your campaign.

You can remove a creative ID’s existing Bid Model settings from the following locations:

Delete Bid Model settings from the Bid Model app

  1. Follow steps 1-5 of the Review Bid Model settings from the Bid Model app workflow.

  2. Select the checkbox(es) next to the modeled creative(s) for which you’d like to delete all Bid Model settings.

  3. Click Remove modeling.

  4. Select Update Changes.

Your changes will typically apply to the campaign within the next hour.

Delete Bid Model settings from the Campaigns app

  1. Follow steps 1-6 of the Review Bid Model settings from the Campaigns app workflow.

  2. Select the checkbox(es) next to the modeled creative(s) for which you’d like to delete all Bid Model settings.

  3. Click Remove modeling.

  4. Select Update Changes.

Your changes will typically apply to the campaign within the next hour.

Locate additional Bid Model resources

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