IQM Corporation

Dive into Bid Model concepts and requirements, and learn which dimensions you can optimize with advanced modeling.

Bid Model overview

Learn about the Spend Ratio Bid Model component and its requirements, and discover how flexible and strict Spend Ratios work.

Spend Ratio overview

Learn about the Priority Bid Model component, and how daily spend performance checks determine how your priorities are executed.

Priority overview

Learn about the Bid Modifier Bid Model component, and how bids are executed when an impression matches multiple dimension values.

Bid Modifier overview

Define Spend Ratio, Priority, and/or Bid Modifier settings for states, cities, or ZIP codes.

Apply a Bid Model setting to a Location dimension category

Define Spend Ratio, Priority, and/or Bid Modifier settings for creative IDs.

Apply a Bid Model setting to a Creative dimension category

Define Spend Ratio, Priority, and/or Bid Modifier settings for Open Exchange inventory, publisher categories, or deal IDs.

Apply a Bid Model setting to an Inventory dimension category

Uncover answers to common advanced-modeling questions, including how each Bid Model component works.

Bid Model frequently asked questions (FAQ)

Define Spend Ratio, Priority, and/or Bid Modifier settings for device types or traffic types.

Apply a Bid Model setting to a Device dimension category

Team IQM

Adjust bids, allocate budgets, and shift priorities for supported campaign dimensions.

Advanced modeling

Find answers and get help from Intercom Support and Community Experts

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