IQM Corporation

Dive into Bid Model concepts and requirements, and learn which dimensions you can optimize with advanced modeling.

Bid Model overview

Learn about the Spend Ratio Bid Model component and its requirements, and discover how flexible and strict Spend Ratios work.

Learn about the Dimension Priority Bid Model component, and how daily spend performance checks determine how your priorities are executed.

Learn about the Bid Modifier Bid Model component, and how bids are executed when an impression matches multiple Bid-Modified dimensions.

Define Spend Ratio, Dimension Priority, and/or Bid Modifier settings for states, cities, or ZIP codes.

Define Spend Ratio, Dimension Priority, and/or Bid Modifier settings for creative IDs.

Define Spend Ratio, Dimension Priority, and/or Bid Modifier settings for Open Exchange inventory, publisher categories, or deal IDs.

Uncover answers to common advanced-modeling questions, including how each Bid Model component works.

Adjust bids, allocate budgets, and shift priorities for supported campaign dimensions.

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