IQM Corporation

Dive into Bid Model concepts and requirements, and learn which dimensions you can optimize with advanced modeling.

Bid Model overview

Learn about the Spend Ratio Bid Model component and its requirements, and discover how flexible and strict Spend Ratios work.

Spend Ratio overview

Learn about the Dimension Priority Bid Model component, and how daily spend performance checks determine how your priorities are executed.

Dimension Priority overview

Learn about the Bid Modifier Bid Model component, and how bids are executed when an impression matches multiple Bid-Modified dimensions.

Bid Modifier overview

Define Spend Ratio, Dimension Priority, and/or Bid Modifier settings for states, cities, or ZIP codes.

Apply a Bid Model setting to a Location dimension

Define Spend Ratio, Dimension Priority, and/or Bid Modifier settings for creative IDs.

Apply a Bid Model setting to a Creative dimension

Define Spend Ratio, Dimension Priority, and/or Bid Modifier settings for Open Exchange inventory, publisher categories, or deal IDs.

Apply a Bid Model setting to an Inventory dimension

Uncover answers to common advanced-modeling questions, including how each Bid Model component works.

Bid Model frequently asked questions (FAQ)

Team IQM

Adjust bids, allocate budgets, and shift priorities for supported campaign dimensions.

Advanced modeling

Find answers and get help from Intercom Support and Community Experts

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