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Apply a Bid Model setting to a Location dimension

Define Spend Ratio, Dimension Priority, and/or Bid Modifier settings for states, cities, or ZIP codes.

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Written by Team IQM
Updated over a week ago

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Bid Model overview

A Bid Model is an optimization tool that you can control to adjust bids, allocate budgets, and shift priorities to optimize campaign performance.

Certain factors, such as eligibility requirements, differ based on the individual Bid Model component that you define for a campaign. Refer to these resources before beginning the process of applying a Bid Model setting to a Location dimension:

In this article, you’ll learn how to apply a Bid Model setting (Spend Ratio, Dimension Priority, Bid Modifier) to a Location dimension. You can also add Bid Model settings to Creative and Inventory dimensions. Refer to these resources for more details:

Apply Bid Model settings

Dimension category notice: Bid Modeling can be applied to one Location dimension subcategory at a time. This means that you can apply Bid Model settings to either States, Cities, or ZIP Codes for Location dimensions—not a combination of them.

Since cities are subsets of states—and ZIP codes are subsets of cities—ad serving might only be possible for certain dimensions that your campaign is targeting when you apply Spend Ratios to Location dimensions. Refer to Key terms and concepts: Spend Ratios applied to Location dimensions for more information and examples.

You can add Bid Model settings to one campaign at a time, and in the following ways:

Add a Spend Ratio, Dimension Priority, and/or Bid Modifier from the Bid Model app

  1. Select the Bid Model app from the homepage.

  2. Choose whether the campaign is Running, Paused, Pending, Paused, Rejected, or a Draft from the status dropdown menu.

  3. Search and select the campaign for which you want to apply Bid Model settings.

    1. A campaign or IO is searchable from the Select Campaign field when two criteria are met: it is eligible for Bid Modeling, and its status matches the one you chose in step 2.

  4. Expand the Location menu.

  5. Choose State, City, or ZIP Codes depending on the dimensions for which you want to apply Bid Model settings.

  6. In the All States, All Cities, or All ZIP Codes tab, click the checkbox(es) next to the desired dimension(s).

  7. Select + Add to Modeling.

  8. Select the Modeled States, Modeled Cities, or Modeled ZIP Codes tab, depending on the dimensions you selected.

  9. To apply a Spend Ratio to these locations:

    1. Locate the Spend Ratio Method column and choose Flexible or Strict.

      1. Refer to Spend Ratio overview - Key terms and concepts for more information on these options.

      2. Note that Dimension Priorities are required for any locations featuring a Flexible Spend Ratio.

    2. Locate the Spend Ratio column and enter a percentage from 0% to 100% for each location.

      1. The percentages must equal 100% if the Spend Ratio is Strict, and can equal or exceed 100% if it’s Flexible.

    3. Select Update Changes to apply the settings.

  10. To apply a Dimension Priority to these locations:

    1. Locate the Priority column.

    2. Add a priority ranging from 1 to 10 for each location, with smaller numbers indicating a higher priority, and larger numbers indicating a lower priority.

    3. Refer to steps 9a-9b to apply Spend Ratios to these locations. A Flexible Spend Ratio is required for any dimensions that are assigned a Dimension Priority.

    4. Select Update Changes to apply the settings.

  11. To apply a Bid Modifier to these locations:

    1. Locate the Bid Modifier column.

    2. Enter a Base Bid Price for the campaign.

    3. Add a multiplier between 0.1X and 100X for each desired location.

      1. 1X indicates that you want the location to observe the campaign’s Base Bid Price. Numbers below 1X indicate that you want to pay less than the campaign’s Base Bid Price, and numbers above 1X indicate that you want to pay more than the campaign’s Base Bid Price for that dimension.

    4. Select Update Changes to apply the settings.

The Spend Ratios, Dimension Priorities, and/or Bid Modifiers will typically apply to the campaign within the next hour.

Bulk operations: Steps 9, 10, and 11 share how to apply Bid Model settings one by one. To apply the same Bid Model setting to multiple dimensions, use bulk operations instead. Select the checkbox next to those dimensions; open the Actions menu; and select Spend Ratio, Dimension Priority, or Bid Modifier to enter your preferred settings.

Add a Spend Ratio, Dimension Priority, and/or Bid Modifier from the Campaigns app

  1. Choose the Campaigns app from the homepage.

  2. Search or filter and select the insertion order (IO), then select the campaign. This will open the campaign’s details.

  3. Locate the Campaign Locations section.

  4. Select Advanced Modeling. This will redirect you to the Bid Model app.

    1. Advanced Modeling is enabled when the campaign is eligible for Bid Modeling and one or more locations are added to the List of Targeted Locations. Refer to Bid Model overview for more details on campaign eligibility requirements.

  5. Follow steps 4 through 11 of the Add a Spend Ratio, Dimension Priority, and/or Bid Modifier from the Bid Model app workflow.

Add a Spend Ratio, Dimension Priority, and/or Bid Modifier from the Dashboard app

You can choose to optimize a campaign via Bid Model settings from the Dashboard app. This will redirect you to the Bid Model app and preload key details such as the campaign’s name and status.

  1. Choose the Dashboard app from the homepage.

  2. Use the dashboard’s filters and search function to define which campaigns populate in the table.

  3. Select the checkbox next to the campaign for which you’d like to apply Bid Model settings.

  4. Select Optimize Campaign from the More dropdown menu. This will redirect you to the Bid Model app.

    1. Optimize Campaign is enabled when the campaign is eligible for Bid Modeling, and when only one campaign is selected. Refer to Bid Model overview for more details on campaign eligibility requirements.

  5. Follow steps 4 through 11 of the Add a Spend Ratio, Dimension Priority, and/or Bid Modifier from the Bid Model app workflow.

Block or unblock serving for a location

Follow these steps to block or enable ad serving for individual dimensions:

  1. Select the checkbox next to the location(s) that you’d like to manage.

  2. Select Block or to stop ad serving or Unblock to enable ad serving.

Manage an existing Bid Model

There’s no limit to the number of times you can add, change, or remove a running campaign’s Bid Model components.

Review Bid Model settings

You can review a campaign’s existing Bid Model settings from the following locations:

Review Bid Model settings from the Bid Model app

  1. Select the Bid Model app from the homepage.

  2. Choose whether the campaign is Running, Paused, Pending, Paused, Rejected, or a Draft from the status dropdown menu.

  3. Search and select the campaign for which you want to review Bid Model settings.

  4. Expand the Location menu.

  5. Choose State, City, or ZIP Codes depending on the dimensions you want to review.

  6. Select the Modeled States, Modeled Cities, or Modeled ZIP Codes tab, depending on the location category you selected.

  7. Locate the Priority, Spend Ratio, Spend Ratio Method, and Bid Modifier columns to review the campaign’s Bid Model settings.

Review Bid Model settings from the Campaigns app

  1. Select the Campaigns app from the homepage.

  2. Search or filter and select the insertion order (IO), then select the campaign. This will open the campaign’s details.

  3. Locate the Campaign Locations section.

  4. Select View Advanced Modeling. This will redirect you to the Bid Model app.

  5. Follow steps 4 through 7 of the Review Bid Model settings from the Bid Model app workflow.

Review Bid Model settings from the Activity Log

The Activity Log records when a user adds or edits a dimension rule across any Bid Model component.

Refer to Activity Log overview for more details on the types of activities recorded in an Activity Log, and Manage an Activity Log for instructions on how to monitor or filter one.

Edit Bid Model settings

You can edit a campaign’s existing Bid Model settings from the following locations:

Spend Ratio notice: When you change an existing Spend Ratio, you must define a Spend Ratio exceeding the amount the campaign has already spent on that dimension. For example, if a campaign has spent 20% of its budget on ZIP Code A, you can change its Spend Ratio to a value of 21% or higher. Refer to in-platform descriptions for further assistance.

Edit Bid Model settings from the Bid Model app

  1. Follow steps 1-7 of the Review Bid Model settings from the Bid Model app workflow.

  2. Edit the campaign’s Spend Ratio, Dimension Priority, and/or Bid Modifier settings, as desired.

    1. To update one location’s Bid Model components at a time, update the Priority, Spend Ratio, and Bid Modifier fields directly.

    2. To update more than one location’s Bid Model components with the same value, select the checkboxes next to those locations. Open the Actions menu and select Set Priority, Set Spend Ratio or Set Bid Modifier, depending on the desired updates.

  3. Edit the applicable field(s) and select Update Changes.

Your changes will typically apply to the campaign within the next hour.

Edit Bid Model settings from the Campaigns app

  1. Follow steps 1-5 of the Review Bid Model settings from the Campaigns app workflow.

  2. Edit the campaign’s Spend Ratio, Dimension Priority, and/or Bid Modifier settings, as desired.

    1. To update one location’s Bid Model components at a time, update the Priority, Spend Ratio, and Bid Modifier fields directly.

    2. To update more than one location’s Bid Model components with the same value, select the checkboxes next to those locations. Open the Actions menu and select Set Priority, Set Spend Ratio or Set Bid Modifier, depending on the desired updates.

  3. Edit the applicable field(s) and select Update Changes.

Your changes will typically apply to the campaign within the next hour.

Delete Bid Model settings

Targeting notice: There may be certain instances when you’d like for a campaign to stop targeting a dimension that you’ve modeled. You’ll need to delete all Bid Model settings from that dimension before you can remove it from your campaign.

You can remove a Location dimension’s existing Bid Model settings from the following locations:

Delete Bid Model settings from the Bid Model app

  1. Follow steps 1-7 of the Review Bid Model settings from the Bid Model app workflow.

  2. Select the checkbox(es) next to the modeled location(s) for which you’d like to delete all Bid Model settings.

  3. Click Remove modeling.

  4. Select Update Changes.

Your changes will typically apply to the campaign within the next hour.

Delete Bid Model settings from the Campaigns app

  1. Follow steps 1-5 of the Review Bid Model settings from the Campaigns app workflow.

  2. Select the checkbox(es) next to the modeled location(s) for which you’d like to delete all Bid Model settings.

  3. Click Remove modeling.

  4. Select Update Changes.

Your changes will typically apply to the campaign within the next hour.

Locate additional Bid Model resources

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