IQM Corporation

Team IQM

Reporting and analytics

Dive into custom reports concepts and requirements, and locate dedicated resources for each reporting metric and dimension.

Reports overview

Create a new report; run, download, duplicate, or delete one you’ve already created; and schedule one-time or recurring email delivery.

Generate, manage, or send a report

Uncover solutions to custom report issues related to creating a new report or managing an existing one.

Troubleshoot a report

Drag and drop the dimensions and metrics that matter most to the business into streamlined reports. 

Custom reports

Measure the number of users who completed a desired action after interacting with your ad, and how those conversions impacted your costs.

Conversion reporting metrics

Measure whether your video creatives are engaging your intended audience.

Video Completion Rate (VCR) reporting metrics overview

Measure advertising costs across strategies.

Cost reporting metrics overview

Measure the costs incurred from data targeting, media buying, and insights reporting.

Spending reporting metrics overview

Measure the breadth and effectiveness of a campaign.

Performance reporting metrics overview

Determine the most effective resource allocation based on key budget performance details.

Budget reporting metrics overview

Segment your custom report metrics by specific reporting dimensions.

Reporting dimensions overview

Learn which dimensions and metrics you can add to a custom report, and how they're calculated. 

Report dimensions and metrics

Dive into Campaign Bidding Insights concepts and requirements, and learn how the insights can help you increase your available impressions.

Campaign Bidding Insights overview

Create a Campaign Bidding Insights report, understand the data you generated, and use those learnings to optimize your  campaign.

Generate and interpret a Campaign Bidding Insights report

Uncover solutions to Campaign Bidding Insights issues related to creating a report or interpreting and applying data from an existing one.

Troubleshoot a Campaign Bidding Insights report

Assess which targeting parameters are limiting a campaign’s number of bid requests. 

Campaign Bidding Insights reports

Dive into Audience Insights concepts and requirements, and learn how the data can help you craft highly personalized campaigns.

Audience Insights report overview

Add your audience details to a new Audience Insights report; or download, email, or delete one you’ve already created.

Generate or manage an Audience Insights report

Uncover solutions to Audience Insights issues related to creating a report or managing an existing one.

Troubleshoot an Audience Insights report

Assess key characteristics about your audiences.

Audience Insights reports

Voter Level Data (VLD) Insights report overview

Generate or manage a Voter Level Data
(VLD) Insights report

Troubleshoot a Voter Level Data (VLD) Insights report

Assess demographic and ad-exposure data by voter.

Voter Level Data (VLD) Insights reports

Transform your campaign data from the IQM platform into customized, visual reports in Google Looker Studio.

Import IQM campaign data into Google Looker Studio

Create custom charts using the IQM Reports connector. 

Data visualization

Access a detailed timeline of certain events and actions that took place on the IQM platform, and the individual users who performed them.

Activity Log overview

Review and filter an Activity Log, and bookmark activities that you’d like to easily locate in the future.