Spending metrics related to the costs incurred from data targeting, media buying, and insights reporting.

You can review data and analytics related to up to six spending metrics in the IQM platform:

Pre-bid cost represents the total amount paid for targeting pre-bid brand safety, fraud, invalid traffic (IVT), or viewability segments.

Pre-bid targeting segments are priced on a CPM basis. These prices can vary depending on the segment category (fraud and IVT, brand safety, or viewability) and format (display or video). We list the price of each segment on the IQM platform, and update the total cost preview as you add each pre-bid segment to a pre-bid audience.

Refer to Fraud, brand safety, and viewability pre-bid targeting overview for more information on how pricing works, and Create or manage a pre-bid audience for instructions on how to locate specific pricing details.

The Voter Level Data (VLD) Insights report surfaces insights about users that political advertisers targeted in current or prior political campaigns. It includes data such as demographic, ad-exposure, and voting-history details.

VLD Insights cost represents the total amount spent on VLD Insights report generation. This figure includes the sum of the IQM VLD rate and any percentage- or rate-based agency markups.

Refer to VLD report pricing for more information on report pricing.

Total spent represents the cost of a campaign. This metrics how much you paid to place the campaign’s ads after layering on all data targeting, media buying, and other costs associated with the campaign.

Advertisers typically assess this metric against the revenue earned from the campaign to review overall campaign performance and determine whether optimizations are needed.

Data cost represents the campaign’s total spend on targeting and/or blocking data segments.

Data cost reporting can help inform your audience targeting strategy to ensure spend aligns with your goals. For example, if your data cost is higher than expected, you might consider leveraging more first-party data in the campaign or creating lookalike audiences based on your most engaged and high-value users.

Media spent represents the total amount spent on media delivery in a campaign.

Workspace spent represents the sum of the Total spent metric across all campaigns created under the workspace.