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Reports overview
Data and analytics are central to connecting ad spend to business results, and determining whether a campaign achieved the goals that you defined for it.
With the Reports app, you can drag and drop dimensions and metrics to create fully customized reports. Generate the insights that matter most to the business, and use them to inform current and future campaign optimizations.
Report requirements
All users can access the Reports app to track and share the most important metrics of your campaigns and insertion orders (IOs). However, only workspace users can generate reports that combine performance details across multiple advertisers.
Note that you’ll need to run at least one campaign before you can generate a report.
Report dimensions and metrics
Dimensions and metrics overview
All reports must include at least one dimension and metric.
Metrics: The numeric values—whether a number, percentage, or dollar amount—that can be measured. These values are listed as individual rows in the report.
Dimensions: The campaign elements, IO details, or campaign details that are the subject of the numeric values that you generate and assess. These attributes are listed as individual columns in the report and are used to segment the data.
For example, you might create a report to assess the number of Impressions (metric) related to a particular campaign (dimension).
Dimensions and metrics details
Refer to the table below for a list of all dimensions and metrics that are available in the Reports app. Select a Category Title to review definitions and details for all included dimensions or metrics.
Dimensions
Dimension Category Title | Included Dimensions |
Insertion Order, Insertion Order ID, Insertion Order Start Date, Insertion Order End Date | |
Campaign, Campaign Type, Campaign ID, Campaign Start Date, Campaign End Date, Hour, Day | |
Creative, Creative ID, Creative Type, Creative Group, Playback Method, Player Size, Placement Type, Roll Position, Skippability, Click URL | |
Age Group, Gender, Ethnicity, Language, Income Range | |
Device Type, Manufacturer, Carrier, Connection Type, Operating System (OS) | |
Channel, Site & App, Site & App ID, Exchange, Deal, Deal ID, Deal Type | |
Country, State, City, County, ZIP Code, Congressional District, State Senate, State House, Designated Market Area (DMA) |
Metrics
Metric Category Title | Included Metrics |
IO Budget, Daily Budget, Total Budget, Max Bid Price, Base Bid Price, Budget Completion, Bid Shading Savings | |
Reach, Frequency, Win Rate | |
Pre-bid Cost, Voter Level Data (VLD) Insights Cost | |
Cost Per Click (CPC), Cost Per Completed View (CPCV) | |
Video Start, Video 25%, Video 50%, Video 75%, Video 100%, Hours Viewed | |
Attributed Conversions, Attributed View Through Conversions, Attributed Click Through Conversions, Cost Per Attributed Conversion, Attributed Conversion Rate, Attributed Conversion Value, Return On Ad Spend (ROAS) |
Report scheduling
Schedule any report you’ve generated to take full control of campaign reporting with minimal effort. Define a list of email aliases that should receive the campaign insights, and choose how often to share them.
Delivery frequency
You’ll define a delivery frequency when you create a scheduled report. Refer to Send a report for instructions on how to schedule on-time or recurring email delivery.
Delivery Frequency Category | Description |
One time now | Send the report only once. If you plan to schedule email delivery, consider first selecting One time now to send it immediately, then proceed with defining a recurring frequency. |
Daily until | Send the report every day up until the End Date you specify. |
Weekly until | Send the report every week up until the End Date you specify, and on the day of the week of your choice. |
Monthly until* | Send the report every month up until the End Date you specify, and on the day of the month of your choice. |
Key terms and concepts
Filter
Filter a report by any dimension to define what information we include in its rows. For example, you might choose to filter by the Campaigns dimension to pull data for only certain campaigns, and by the Campaign Type dimension to pull data for only Programmatic Guaranteed (PG) campaigns.
Refer to Generate, manage, or send a report for more information on how to filter a report’s dimensions.
Aggregate
When you add dimensions to a report, you’ll have the opportunity to generate aggregated data.
Reports are disaggregated by default, meaning total values for each metric are not consolidated. Instead, each metric’s data is separated by each date.
While daily data is useful for more granular analysis, advertisers typically prefer to review consolidated performance across the specified date range instead. Aggregating by a dimension adds the report’s values (metric data) together to make this consolidation possible.
Refer to Generate, manage, or send a report for more information on how to aggregate a report’s metrics by one or more dimensions.
Locate additional reporting resources