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IQM platform overview
The IQM platform is a next-generation demand-side platform (DSP) with integrated data management platform (DMP) features. It’s designed around a modular, app-based experience.
Each app within the platform is purpose-built to lead you through every stage of the digital advertising lifecycle. From data onboarding, to media buying and planning, to real-time performance reporting and campaign optimization, the platform will guide you to complete fundamental processes and make smarter decisions at every touchpoint.
Continue reading to learn more about the apps you’ll use to manage your account details and ad strategies.
Access and permissions notice: This article outlines all IQM platform apps; however, not every advertiser will have access to each app.
Access and permissions for individual apps depend on how your organization’s Workspace is configured. Contact your Workspace admin to request access to a specific app, as needed. |
Audiences app
Bring your own first-party data and leverage IQM’s data-management platform (DMP) to build audiences that perform.
Primary Audiences app use cases:
Generate audiences through first-party data uploads, pre-existing partner segment selections, and IQM’s proprietary audience capabilities.
Locate and review key audience information such as uniques and cost.
Depending on the audience type, populate key insights across genders, age groups, devices, and geographies to craft strategies based on the audience’s key characteristics.
Assign audiences to campaigns directly from the app.
More Audiences app resources:
Audience targeting and data management collection
Bid Model app
Add and manage advanced campaign modeling settings through the Bid Model app: the IQM platform’s most powerful optimization tool.
Primary Bid Model app use cases:
Review detailed performance across Creative, Location, Inventory, and Device campaign dimensions.
Enhance campaign performance in real time by adjusting bids with Bid Modifiers, allocating budgets with Spend Ratios, and shifting ad-serving priorities with Dimension Priorities.
Adjust your optimization strategy based on daily spend performance checks.
Apply real-time optimizations through campaigns via tactics like blocking inventory, turning off creatives, and more.
Download detailed reports for complete performance transparency.
More Bid Model app resources:
Campaign delivery and optimization collection
Campaigns app
Define how you’ll serve ads, when those ads will be served, and where they’ll be placed. You can control these strategies on a campaign-by-campaign basis, or at the insertion order (IO) level to manage them as a group.
Primary Campaigns app use cases:
Build and access insertion orders (IOs) and campaigns from a dedicated campaign-management hub.
Set data, targeting, creative, and inventory parameters to launch high-performing campaigns.
Forecast a campaign’s Reach, Impressions, and Audience Size based on your targeting rules.
Take control of the way your IO’s individual campaigns deliver their impressions via campaign priority settings.
Add campaign scheduling (dayparting) settings to spend more effectively and engage your audience when they are most likely to be consuming digital media.
More Campaigns app resources:
Media planning and campaign setup collection
Campaign delivery and optimization collection
Conversion app
Create and manage tags to attribute and measure user activity.
Primary Conversion app use cases:
Create Pixel conversion tags to measure user actions such as page visits, purchases, or signups.
Add Postback conversion tags to allow for server-to-server communication with measurement partners, which you can use to measure and optimize your mobile ad campaigns more effectively.
Test tags that you previously installed to ensure they’re firing as expected.
Associate Pixel or Postback tags with your campaign to assign credit for conversions.
More Conversion app resources:
Conversions and tracking collection
Creatives app
Add your creative assets to a library for streamlined creative management and targeting.
Primary Creatives app use cases:
Upload image, HTML, video, native, and audio creatives one by one or in bulk.
Save time on managing your creative assets by grouping them together.
Preview creatives to ensure they render as expected.
Set and change click-through URLs to support creative performance measurement.
Assign creatives to campaigns directly from the app.
More Creatives app resources:
Creatives and specifications collection
Customers app
Manage customer accounts, approvals, and finance details by customer.
Primary Customers app use cases:
Invite new customers and add their operational details.
Review an existing customer’s details, such as their vertical and status.
Review and approve pending campaigns, creatives, audiences, and inventory deals.
Manage payments and invoices for a customer.
Review customer balances and add payments.
Add an absolute or percentage markup on top of the platform rate for certain platform features.
Dashboard app
Monitor your campaigns’ real-time performance at a glance and make ad-hoc adjustments to them in the Dashboard app. You can create customized dashboards that fit your needs and track progress over time.
Primary Dashboard app use cases:
Customize your dashboard view to surface the metrics that are most important to you every time you log in.
Adjust certain campaign elements—like budgets and bid prices—directly from a dashboard.
Create custom reports and Insights reports from a dashboard.
Generate campaign reporting data in real time.
Visualize performance reporting.
Review comparison data related to two metrics, and determine top performers by grouping insights by a particular dimension and metric.
More Dashboard app resources:
Data dashboards subcollection of the Reporting and analytics collection
Insights app
Surface granular data without the need for manual customization. Each Insights report includes a pre-defined set of metrics and is expertly crafted to focus on a distinct area, whether it’s a campaign’s available impressions or an audience’s characteristics and behaviors, for example.
Primary Insights app use cases:
Quickly identify trends to drive better campaign performance.
Depending on the report type, gain a holistic and in-depth view of target user or campaign attributes to craft highly personalized campaigns.
Customize reports with your own logo.
Download and share the report’s data and visualizations.
More Insights app resources:
Audience Insights subcollection of the Reporting and analytics collection
Campaign Bidding Insights subcollection of the Reporting and analytics collection
Provider Level Data (PLD) Insights subcollection of the Reporting and analytics collection
Script Lift Study (SLS) Insights subcollection of the Reporting and analytics collection
Voter Level Data (VLD) Insights subcollection of the Reporting and analytics collection
Inventory app
Secure coveted or premium inventory, drive inventory cost and reach performance, and target ad placements based on specific criteria such as ad format, placement type, or other relevant attributes.
Primary Inventory app use cases:
Explore all inventory that’s targetable via the IQM platform from the Open Exchange, PMP Deals, or custom contextually built site lists.
Create inventory groups to target or block the same set of inventory across multiple campaigns and streamline your operations.
Apply search terms and filters to narrow a list of inventory by the criteria of your choice.
Find and target unique connected TV (CTV) and sports deals to enhance your campaigns.
Add inventory to a Global Blocklist to stop ad serving on those sites or apps across all of your campaigns.
Assign inventory groups to campaigns directly from the app.
More Inventory app resources:
Ad inventory and placements collection
My Profile app
Add and manage account-level details and review your account’s seat assignments.
Primary My Profile app use cases:
Manage your profile name, account email address, and profile picture.
Reset your account password.
Search, sort, and manage all seats available to your account’s users.
Review which Workspaces and Advertiser accounts are associated with an Organization.
Review which integrations are associated with your account, and disconnect any of those integrations as needed.
More My Profile app resources:
Account setup and management collection (link)
Organization app
Oversee and define user and account management details for your organization.
Primary Organization app use cases:
Invite additional users within your organization to the platform.
Manage app-level access by user.
Track payments.
Set a default margin to be applied to all advertiser accounts.
Add funds to your account.
Review Activity Log details by user.
More Organization app resources:
Account setup and management collection (link)
Planner app
Generate data-driven media plans based on your campaign targeting criteria. Use these plans to pre-optimize your audience and targeting details without allocating resources to test-and-learn campaigns.
Primary Planner app use cases:
Craft customized media plans tailored to your campaign’s objectives and targeting requirements.
Define a single, unified plan across devices and channels to maximize campaign reach and impact.
Segment a plan’s campaigns by elements such as audience, device type, and inventory for more control.
Gain insights into a plan’s potential reach and impressions to optimize your campaigns before they begin serving.
Easily transition from planning to execution with campaign management tools that automatically sync with your media plans.
More Planner app resources:
Media planning and campaign setup collection
Reports app
Drag and drop the dimensions and metrics that matter most to your business into streamlined reports. With this data, you can connect ad spend to business results, and determine whether a campaign achieved the goals that you defined for it.
Primary Reports app use cases:
Create custom reports from a number of available dimensions and metrics.
Save your preferred combinations of dimensions and metrics for future analysis.
Schedule reports to generate automatically.
Download PDF or XLSX files containing your performance data.
More Reports app resources:
Custom reports subcollection of the Reporting and analytics collection
Report dimensions and metrics subcollection of the Reporting and analytics collection