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Collection summary
When you add an inventory-targeting strategy, you choose the most valuable impressions for your campaign based on contextual relevance. You can customize this strategy by choosing particular ad exchanges; publisher categories; other criteria such as ad format, placement type, targeting options, and any other relevant attributes. While not every campaign requires inventory targeting, those that include it may earn higher engagement and lead to more efficient ad spend.
The “Ad inventory and placements” collection is your guide to identifying, managing, and targeting the right inventory for a given campaign. Refer to this article’s content catalog to discover each of the resources that are available in this collection.
Inventory groups and Private Marketplace (PMP) inventory deals
Inventory groups allow you to select multiple inventory items and group them together into a single collection. Inventory groups are useful when you want to target or block the same set of inventory across multiple campaigns. You can add the inventory to each of those campaigns instead of manually selecting and adding Open Exchange, Private Marketplace (PMP), or Contextual inventory for each campaign.
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All articles
Review these resources to learn more about Contextual, Private Marketplace (PMP), and Open Exchange inventory groups, and PMP deals, including how to manage and target them.
Article | Description |
Dive into inventory group concepts and requirements, and learn the differences between Open Exchange, PMP, Contextual, and Curated inventory groups. | |
Dive into Curated inventory group concepts and requirements, and learn which curated inventory groups are available by source type. | |
Create an Open Exchange, PMP, or Contextual inventory group or manage an existing one. | |
Share existing inventory groups with your customers for campaign targeting. | |
Add a new PMP deal or manage an existing one. | |
Assign a PMP deal or an inventory group that you previously created in the Inventory app to a new or existing campaign. |
Programmatic Guaranteed (PG) inventory
Programmatic guarantee (PG) inventory deals are used to purchase a fixed amount of ad inventory at a pre-determined price through direct negotiation with publishers. These deals are made between one publisher and one advertiser via direct agreements.
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Review these resources to learn how to use Programmatic Guaranteed (PG) deals to secure coveted or premium inventory through direct negotiation with publishers.
Article | Description |
Dive into PG inventory concepts and requirements, and learn when it makes sense to target a PG deal over other inventory types. | |
Create a PG inventory deal or manage an existing one. | |
Assign a PG inventory deal that you previously created in the Inventory app to a new or existing campaign. |
Global Blocklist
Most advertisers identify one or more types of digital media placements or websites that they’d like to exclude from all of their ad campaigns. No ads from any campaign will be served on inventory that you’ve included in your account’s Global Blocklist.
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Review this to learn how to use a Global Blocklist to automatically exclude the same set of inventory across each of your campaigns.
Article | Description |
Uncover more about your Global Blocklist, and manage which inventory items are included in it. |
More resources
This page includes all of the articles that you’ll find in the “Ad inventory and placements” collection.
Refer to the “Locate more resources” section at the bottom of each article that you review to uncover more, relevant information about the same topic or workflow.