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PG inventory overview
Programmatic Guaranteed (PG) inventory deals are used to purchase a fixed amount of ad inventory at a pre-determined price through direct negotiation with publishers.
After you create a PG deal on the IQM platform, you’ll choose which campaign will target it. This article outlines how to assign existing deals to a campaign, or remove ones that you’ve previously assigned.
Review Create or manage a Programmatic Guaranteed (PG) inventory deal first if you’d like to create a new PG deal, and refer to Programmatic Guaranteed (PG) inventory overview for more information on this inventory type.
Assign a PG deal to a campaign
PG deal assignment notice: A single campaign may be associated with up to 25 PG inventory deals. |
You can assign Active PG deals to existing campaigns from the Inventory or Campaigns apps, or to new campaigns from the Campaigns app.
Inventory app - Existing campaign
Follow these steps to assign PG deals to existing campaigns from the Inventory app:
Select the PG tab in the Inventory app.
Search, filter or browse the deals.
Select the checkbox(es) next to the PG deal(s) that you’d like to assign to an existing campaign.
Each of the selected deals must feature an Active status before you can assign them to a campaign.
Click Assign To Campaign. This will open the Assign To Campaigns pop-up window.
Open the Campaigns menu to search and select the desired campaign(s).
PG campaigns featuring a Draft, Pending, Running, or Paused status are eligible.
Select Update to apply your changes.
Campaigns app - Existing campaign
Follow these steps to assign PG deals to existing campaigns from the Campaigns app:
Open the Campaigns app.
Choose an insertion order (IO), then filter or search your campaigns to locate the one for which you want to target a PMP deal.
Locate the Campaign Name column and click the campaign’s name. We’ll redirect you to a landing page for the campaign, where you can update its inventory details.
Locate and expand the Inventory section.
Click + Select Deals. This will open the Select Deals pop-up window.
Select the checkbox next to the deal(s) that you want to associate with this campaign.
Click Select. This will add the deal(s) to a PG Deals subsection of the campaign.
Select Save to apply your changes to the existing campaign.
Campaigns app - New campaign
Follow these steps to assign PG deals to a new campaign:
Open the Campaigns app.
Click on the name of the desired insertion order (IO).
Select + Create Campaign. Once you enter key details such as the campaign type (PG) and name, we’ll redirect you to a landing page that you’ll use to add inventory details.
Locate and expand the Inventory section.
Click + Select Deals. This will open the Select Deals pop-up window.
Select the checkbox next to the deal(s) that you want to associate with this campaign.
Click Select. This will add the deal(s) to a PG Deals subsection of the campaign.
Complete the campaign’s other required and applicable fields, as needed.
Save your changes.
Select Save as Draft to apply your selections in a draft format.
Select Run to apply your selections and create the campaign.
Determine which campaigns are assigned to a PG inventory deal
Locate the Status column to review a PG inventory deal’s list of assigned campaigns. The number listed next to deals with an Active status indicates how many campaigns are currently associated with that deal. Select the number to view a list of those campaigns and their individual statuses.
Remove a PG deal from a campaign
PG deal removal notice: PG deal removal is disabled when the deal is the only inventory assigned to a Running, Paused, Expired, or Pending campaign. In other words, at least one PG deal must always be associated with the campaign. This safeguard is intended to prevent performance issues and interruptions to ad serving. |
Follow these steps to remove a PG deal that you previously assigned to a campaign:
Open the Campaigns app.
Choose an insertion order (IO), then filter or search your campaigns to locate the one for which you want to remove inventory.
Locate the Campaign Name column and click the campaign’s name. We’ll redirect you to a landing page for the campaign, where you can update its inventory details.
Locate and expand the Inventory section.
Select the trashcan icon next to any PG deals that you’d like to remove.
Save your changes.
Select Save as Draft to apply your selections in a draft format.
Select Run to apply your selections and create the campaign.
Select Save to apply your selects to the existing campaign.
Locate additional PG inventory deal resources