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PMP inventory deal overview
More on PMP inventory targeting: Consider creating a PMP inventory group if you plan to target or block the same group of PMP deals across multiple campaigns. Refer to Inventory groups overview for more details, and review Create or manage an inventory group for step-by-step instructions. |
Private Marketplace (PMP) inventory deals are used to purchase ad inventory through a private, invitation-only auction. Unlike Open Exchange inventory, PMP deals provide more control and access to more premium inventory.
In this article, you’ll learn how to add your PMP deals to the IQM platform. Refer to Assign Private Marketplace (PMP) deals or inventory groups to a campaign when you’re ready to choose which campaigns will target or block those deals.
Create a PMP inventory deal
You can add a PMP inventory deal to the IQM platform in the following ways:
Inventory app
Follow these steps to add a new PMP inventory deal to the Inventory app:
Open the Inventory app.
Select the PMP tab.
Click + Add New Deal. This will open the Add Deal pop-up window.
Enter the unique Deal ID provided by the supply-side platform (SSP) or publisher partner.
Enter a Deal Name to help you identify this deal in the IQM platform.
Select the one Exchange in which the auction for the PMP inventory deal will take place.
Choose whether the current Deal Status is Active or Inactive.
Campaigns can target or block only Active PMP inventory deals.
If desired, complete the optional Creative Types, CPM, and/or Description fields.
CPM refers to the CPM information provided by the SSP or publisher, which you can store within this deal for reference. The CPM value you enter won’t be used in auctions.
Select Add to finish adding the new PMP inventory deal to the Inventory app.
Campaigns app - Existing campaign
Follow these steps to add a new PMP inventory deal from a campaign that you’ve already created:
Open the Campaigns app.
Choose an insertion order (IO), then filter or search your campaigns to locate the one for which you want to add the deal.
Locate the Campaign Name column and click the campaign’s name. We’ll redirect you to a landing page for the campaign, where you can add or update its details and targeting parameters.
Expand the Inventory section.
Select PMP Deals.
Click + Add Deal. This will open the Add Deal pop-up window.
Follow steps 4 through 9 of the Inventory app (Link) workflow.
The deal(s) will appear in a PMP Deals subsection of the campaign.
Select Save to apply your changes to the existing campaign.
Campaigns app - New campaign
Follow these steps to add a new PMP inventory deal to a new campaign from the Campaigns app:
Open the Campaigns app.
Click on the name of the desired insertion order (IO).
Select + Create Campaign. We’ll redirect you to a landing page for the campaign, where you can add its details and targeting parameters.
Expand the Inventory section.
Select PMP Deals.
Click + Add Deal. This will open the Add Deal pop-up window.
Follow steps 4 through 9 of the Inventory app (Link) workflow.
The deal(s) will appear in a PMP Deals subsection of the campaign
Select Save as Draft to apply your changes to the campaign in a draft format or click Run to create the campaign if you’ve completed all other required and applicable sections.
Manage a PMP inventory deal
Shared PMP deals notice: Shared PMP deals feature a folder icon next to their name. They’ve been added by your Workspace admin and are available for inventory targeting in your campaigns. While you can use these PMP inventory deals, note that only the Workspace admin can apply changes to them or delete them. |
You can complete the following actions for PMP inventory deals that you’ve added to the Inventory app:
Edit a PMP inventory deal
You can edit one PMP inventory deal at a time. Follow these steps to apply changes to a PMP inventory deal from the Inventory app:
Select the PMP tab in the Inventory app.
Search, filter, or browse the deals to locate the one you want to edit.
Select the checkbox next to the deal.
Click Edit. This will open the Edit Deal pop-up window.
Apply your desired changes.
In certain cases, the Deal Status field may be uneditable. You can change the status of a deal from Active to Inactive only when the deal isn’t currently assigned to any campaigns. Those campaigns are listed in the table toward the bottom of the Edit Deal pop-up window.
Select Save to apply your changes.
Any campaigns that are currently targeting the deal will be updated accordingly.
Delete a PMP inventory deal
PMP inventory deal deletion notice: Both Active and Inactive deals are eligible for deletion, but only if they aren’t currently assigned to any Pending, Running, Paused, or Expired campaigns. |
You can delete PMP inventory deals individually or in bulk. Follow these steps to delete PMP inventory deals from the Inventory app:
Select the PMP tab in the Inventory app.
Search or browse the deals to locate the one(s) you want to delete.
Select the checkbox next to the deal(s).
Click Delete.
Review any disclaimers and confirm your selection.
Assign a PMP inventory deal to a campaign
You can assign PMP deals that you created in the Inventory app to new and existing campaigns. Refer to Assign Private Marketplace (PMP) deals or inventory groups to a campaign for step-by-step instructions.
Determine which campaigns are assigned to a PMP inventory deal
Locate the Status column to review a PMP inventory deal’s list of assigned campaigns. The number listed next to deals with an Active status indicates how many campaigns are currently associated with that deal. Select the number to view a list of those campaigns and their individual statuses.
Locate additional PMP inventory deal resources