IQM has partnered with IAS to provide advertisers with industry-leading Fraud & IVT, Brand Safety, and Viewability measures. Please see below for a more in-depth explanation of each feature available in-platform.

Fraud and Invalid Traffic (IVT) Pre-bid targeting in IQM’s platform adopts a proactive approach to identify and prevent fraudulent activities before an ad impression is served. IAS employs sophisticated fraud detection algorithms that analyze real-time data points, empowering advertisers to make informed decisions during the bidding process. For more information on the different types of fraud we can combat through our partnership, see the IAS Ad Fraud Glossary.

By preventing ad fraud before bidding, advertisers using IQM DSP can save resources that would have otherwise been wasted on fraudulent impressions.

Brand safety pre-bid targeting in IQM DSP ensures that ads are displayed within content environments aligning with a brand's values, avoiding risks of association with inappropriate or harmful content. IAS integrates brand safety filters into IQM DSP, evaluating content context, keywords, and other factors to determine the appropriateness of ad placement.

Advertisers using IQM DSP can maintain brand credibility by steering clear of associations with offensive or harmful content. IAS's commitment to brand safety fosters trust among consumers, assuring them of the brand's dedication to responsible advertising.

Viewability pre-bid targeting in IQM DSP centers on ensuring that ad impressions are viewable by real humans, maximizing the likelihood of user engagement. IAS provides viewability segments per channel and format, ensuring campaigns reach the desired viewability goal.

Advertisers using IQM DSP can optimize ad performance by targeting IAS viewability segments more likely to achieve their desired campaign goals.

For more information, please see the following articles: